How America Listens
Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day and away from home, when they’re on the go and closest to the point of purchase. This is a powerful advertising proposition, especially when you consider the impact of a captive audience in the car, where most of radio’s out-of-home listening happens. Increasing traffic and commute times aren’t likely to diminish anytime soon.
This means radio will continue to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Welcome to the 2019 Audio Today Report—our snapshot of the listening landscape and the role radio plays in it. It walks you through some fundamentals about the American radio consumer which those big national brands have re-discovered in recent years, and also gives you new insights into the buying power of both the podcast audience and smart speaker owners.