Hispanic representation
Representation matters
The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. The Hispanic community now represents 19% of the U.S. population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%. and purchasing power of $4.1 trillion (Latino Donor Collaborative, 2025). Additionally, more than half are age 34 and younger—an age when many are still developing their brand and content affinity.
Nielsen Diverse Intelligence Series
Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional than ever and when it comes to inclusion and representation, has different expectations of content creators, media platforms, brands and advertisers.
Curating the narrative: How Hispanic viewers are creating their media experiences
In our latest report see how Hispanic audiences are curating their own media experiences, influencing everything from streaming content to the future of sports.
Past Hispanic reports
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ReportFanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
Audiences4mins read
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ReportHispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
TV & streaming4mins read
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ReportLatino-led content and viewers: The building blocks for streaming success
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the…
Audiences1mins read
Latest Hispanic insights
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ArticlesHispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch…
TV & streaming3mins read
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ArticlesRepresentative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
TV & streaming4mins read
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ArticlesLatino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more…
Audiences4mins read
About the Hispanic community
La union hace la fuerza: Nielsen joins the Latinx community to celebrate Hispanic Heritage Month
While Americans observe Hispanic Heritage Month between September. 15 and October. 15, Nielsen actively supports Hispanic causes and organizations year-round. This support is closely aligned with our values and is near-and-dear to our Latinx associates, who hail from countries around the world. For example, earlier this year at Cannes Lions, we worked with We Are All Human to release the findings of the Hispanic Sentiment Study — a comparative analysis of Hispanic attitudes from 2018 to 2023 about the resilience and progress of the Hispanic community and their relationship with brands.
How we reach out
Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.
Check out insights on Asian Americans and African Americans.
Community collaborations
Your privacy matters
Your voice, your preferences and the power you yield as a consumer matter not only to the businesses that produce the products and media you consume but also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.
