According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of 1.3M homes since Nielsen reported readiness status at the end of December.
“Nielsen has been preparing for the transition to digital television for more than two years,” said Nielsen Vice Chair Susan Whiting. “Because we recognize that accurate and reliable information on consumer behavior is essential to this transition, we’ve been sharing our data with clients, government leaders and the public so they could track progress to digital readiness.”
Click here to see the full press release.
For more information on how to prepare for the DTV transition, visit https://www.dtv.gov/
Percentage of Households that Are Completely Unready For the Digital Transition
| 日付 | Overall % Unready |
白い | African American |
ヒスパニック | アジア人 | 35歳未満 | 55歳以上 |
|---|---|---|---|---|---|---|---|
| 01/18/2009 | 5.7 | 4.6 | 9.9 | 9.7 | 6.9 | 8.8 | 4.0 |
| 12/21/2008 | 6.8 | 5.6 | 10.8 | 11.5 | 8.1 | 9.9 | 5.2 |
| Source: © 2009 The Nielsen Company |
Watch Susan Whiting’s Message About The Digital Transition
Local Market Rankings
Among the 56 local markets that Nielsen measures with electronic meters, the one that is least ready is Albuquerque-Santa Fe, with 12.4% of the households completely unready. The most prepared market is Hartford & New Haven, with only 1.8% of homes unready.
Least Prepared Local Metered Markets Based on Percentage of Households Currently Unprepared for Digital Conversion
| 順位 | 市場 | %TOTAL | %AA | %HISP | % Under 35 | % 35-54 | %55 + |
|---|---|---|---|---|---|---|---|
| 1 | ALBUQUERQUE-SANTA FE | 12.24 | 該当なし | 13.25 | 15.50 | 13.87 | 8.88 |
| 2 | DALLAS-FT. WORTH | 10.21 | 15.70 | 13.86 | 14.68 | 10.04 | 6.82 |
| 3 | HOUSTON | 9.95 | 14.12 | 17.01 | 17.07 | 8.08 | 7.79 |
| 4 | TULSA | 9.53 | 該当なし | 該当なし | 16.19 | 12.61 | 3.04 |
| 5 | PORTLAND, OR | 9.08 | 該当なし | 該当なし | 13.71 | 6.29 | 9.35 |
| 6 | SALT LAKE CITY | 8.58 | 該当なし | 5.47 | 8.14 | 11.23 | 5.83 |
| 7 | MEMPHIS | 8.53 | 12.62 | 該当なし | 7.69 | 8.27 | 9.24 |
| 8 | AUSTIN | 8.45 | 該当なし | 13.56 | 14.34 | 6.31 | 5.48 |
| 9 | LOS ANGELES | 7.66 | 11.21 | 11.20 | 9.49 | 8.79 | 4.81 |
| 10 | SACRAMNTO-STKTON-MODESTO | 7.33 | 5.04 | 7.12 | 7.39 | 7.36 | 7.26 |
| 11 | PHOENIX (PRESCOTT) | 7.31 | 該当なし | 18.16 | 16.43 | 6.56 | 3.10 |
| 12 | JACKSONVILLE | 7.02 | 14.67 | 該当なし | 8.65 | 8.21 | 4.95 |
| 13 | DAYTON | 6.88 | 8.56 | 該当なし | 16.83 | 3.19 | 4.88 |
| 14 | GREENVLL-SPART-ASHEVLL-AND | 6.69 | 15.30 | 該当なし | 19.34 | 5.08 | 2.66 |
| 15 | INDIANAPOLIS | 6.53 | 7.69 | 該当なし | 12.18 | 7.22 | 2.55 |
| 16 | MILWAUKEE | 6.43 | 13.65 | 該当なし | 2.52 | 8.95 | 5.25 |
| 17 | SAN ANTONIO | 6.20 | 該当なし | 9.72 | 5.41 | 7.31 | 5.36 |
| 18 | RICHMOND-PETERSBURG | 6.13 | 10.48 | 該当なし | 10.51 | 3.34 | 7.28 |
| 19 | SAN DIEGO | 5.94 | 該当なし | 該当なし | 8.29 | 7.04 | 2.91 |
| 20 | CLEVELAND-AKRON (CANTON) | 5.91 | 15.78 | 該当なし | 10.51 | 7.01 | 2.62 |
| 21 | MINNEAPOLIS-ST. PAUL | 5.85 | 該当なし | 該当なし | 9.72 | 5.11 | 4.38 |
| 22 | KANSAS CITY | 5.75 | 12.84 | 該当なし | 8.46 | 7.92 | 1.36 |
| 23 | SEATTLE-TACOMA | 5.67 | 該当なし | 該当なし | 7.70 | 5.68 | 4.50 |
| 24 | MIAMI-FT. LAUDERDALE | 5.47 | 12.50 | 4.37 | 7.67 | 5.76 | 4.19 |
| 25 | ST. LOUIS | 5.26 | 9.95 | 該当なし | 7.32 | 5.33 | 3.96 |
| 26 | CINCINNATI | 5.21 | 12.50 | 該当なし | 7.98 | 2.92 | 6.28 |
| 27 | SAN FRANCISCO-OAK-SAN JOSE | 5.20 | 5.71 | 3.97 | 12.67 | 3.96 | 3.08 |
| 28 | CHICAGO | 5.18 | 8.67 | 8.75 | 6.46 | 4.84 | 4.75 |
| 29 | LAS VEGAS | 5.17 | 7.77 | 15.16 | 8.68 | 5.14 | 3.05 |
| 30 | BIRMINGHAM (ANN AND TUSC) | 4.86 | 6.67 | 該当なし | 3.31 | 5.45 | 5.12 |
| 31 | CHARLOTTE | 4.79 | 6.41 | 該当なし | 4.38 | 5.91 | 3.85 |
| 32 | DENVER | 4.75 | 該当なし | 7.88 | 7.61 | 4.71 | 2.90 |
| 33 | LOUISVILLE | 4.59 | 9.79 | 該当なし | 9.68 | 4.09 | 1.99 |
| 34 | NASHVILLE | 4.41 | 3.39 | 該当なし | 5.76 | 2.98 | 5.21 |
| 35 | DETROIT | 4.40 | 9.78 | 該当なし | 4.00 | 4.42 | 4.58 |
| 36 | RALEIGH-DURHAM (FAYETVLLE) | 4.38 | 9.49 | 該当なし | 5.30 | 3.63 | 4.62 |
| 37 | NEW ORLEANS | 4.35 | 8.33 | 該当なし | 8.62 | 4.58 | 1.72 |
| 38 | COLUMBUS, OH | 4.29 | 4.73 | 該当なし | 9.54 | 2.82 | 2.25 |
| 39 | BUFFALO | 4.27 | 7.92 | 該当なし | 4.32 | 3.78 | 4.72 |
| 40 | TAMPA-ST. PETE (SARASOTA) | 4.14 | 7.45 | 8.62 | 6.50 | 6.16 | 1.76 |
| 41 | WASHINGTON, DC (HAGRSTWN) | 4.08 | 3.23 | 2.38 | 4.84 | 4.45 | 3.20 |
| 42 | ORLANDO-DAYTONA BCH-MELBRN | 3.91 | 9.40 | 4.40 | 6.96 | 3.93 | 2.57 |
| 43 | NORFOLK-PORTSMTH-NEWPT NWS | 3.78 | 3.92 | 該当なし | 1.91 | 4.66 | 3.89 |
| 44 | BALTIMORE | 3.75 | 4.98 | 該当なし | 2.41 | 4.18 | 3.97 |
| 45 | GREENSBORO-H.POINT-W.SALEM | 3.42 | 3.24 | 該当なし | 6.14 | 3.76 | 1.61 |
| 46 | KNOXVILLE | 3.20 | 該当なし | 該当なし | 1.71 | 5.73 | 1.71 |
| 47 | PROVIDENCE-NEW BEDFORD | 3.20 | 該当なし | 該当なし | 2.59 | 2.37 | 4.33 |
| 48 | OKLAHOMA CITY | 3.07 | 4.85 | 該当なし | 2.97 | 4.86 | 1.28 |
| 49 | PITTSBURGH | 3.05 | 3.37 | 該当なし | 6.77 | 3.09 | 1.68 |
| 50 | FT. MYERS-NAPLES | 2.98 | 該当なし | 5.65 | 4.83 | 6.20 | 0.47 |
| 51 | WEST PALM BEACH-FT. PIERCE | 2.67 | 7.69 | 6.52 | 9.44 | 2.14 | 0.96 |
| 52 | NEW YORK | 2.57 | 4.58 | 3.73 | 3.39 | 2.03 | 2.82 |
| 53 | BOSTON (MANCHESTER) | 2.25 | 9.09 | 該当なし | 0.92 | 2.64 | 2.40 |
| 54 | PHILADELPHIA | 2.10 | 5.08 | 5.30 | 4.00 | 1.40 | 1.94 |
| 55 | ATLANTA | 2.02 | 1.74 | 10.58 | 2.90 | 0.81 | 2.99 |
| 56 | HARTFORD & NEW HAVEN | 1.76 | 0.32 | 2.44 | 3.26 | 1.04 | 1.81 |
| 出典ニールセン・カンパニー n/a indicates sample size not large enough to project |
