Local TV Measurement Archives

Insights | 05-02-2025

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…

News Center | 05-02-2025

Multi-year deal includes Local TV ratings for all markets and includes Nielsen’s Ad Intel Nielsen’s Local…

Insights | 05-02-2025

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…

Insights | 04-02-2025

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

News Center | 03-02-2025

New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings New…

News Center | 03-02-2025

Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK – February 3, 2025 –…

News Center | 21-01-2025

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and…

News Center | 19-12-2024

Multi-year deal includes Local TV and OTT measurement for stations in Boston and Miami Nielsen’s Local TV…

News Center | 10-12-2024

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and…

Pages | 01-11-2024

DMA (Designated Market Area) regions are the geographic areas and zip codes in the U.S. in which local…

Insights