Local TV Measurement Archives

News Center | 11-02-2026

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…

Insights | 07-11-2025

A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…

Insights | 23-09-2025

Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.

Solutions | 25-07-2025

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…

Insights | 21-05-2025

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…

Insights | 23-04-2025

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

News Center | 18-02-2025

NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…

News Center | 12-02-2025

Multi-year deal includes Local TV and OTT measurement for stations across the country Nielsen’s Local TV…

News Center | 11-02-2025

NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…

News Center