News Center | 27-02-2023
Capitol Broadcasting Company renews multi-year local TV measurement deal with Nielsen
Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with…
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Insights | 29-09-2022
Multi-screen viewing habits are growing rapidly in local markets
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…
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Insights | 14-03-2022
Breaking the bias against women’s sport: the impact of equal opportunity for athletes, fans and sponsors
Fans around the world are telling leagues and sponsors they’re ready for more when it comes to women’s sports.
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Insights | 09-03-2022
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media
In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative,…
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Insights | 02-03-2022
Black-owned media: making the case for better brand partnerships
Steed joined Nielsen’s VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact of…
