News Center | 20-07-2026
TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland
Warner Bros. Discovery’s unbroken lead is interrupted as sports and live music capture the nation’s…
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News Center | 24-02-2026
Disney Scores Best Performance in a Year in Nielsen’s January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…
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News Center | 11-02-2026
Super Bowl LX Delivers 125.6 Million Viewers
An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…
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Insights | 07-11-2025
Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
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Insights | 23-09-2025
Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
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Solutions | 25-07-2025
U.S. National and Local TV Measurement
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…
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Insights | 21-05-2025
Connected TV is transforming advertising
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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News Center | 18-02-2025
Nielsen Updates Super Bowl LIX Reach Number to 171.8 Million Viewers
NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…
