Local TV Measurement Archives

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July 20, 2026

Warner Bros. Discovery’s unbroken lead is interrupted as sports and live music capture the nation’s…

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February 24, 2026

Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…

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February 11, 2026

An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…

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November 7, 2025

A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…

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September 23, 2025

Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.

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July 25, 2025

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…

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May 21, 2025

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…

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April 23, 2025

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

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February 18, 2025

NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…

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