News Center | 24-02-2026
Disney Scores Best Performance in a Year in Nielsen’s January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…
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News Center | 11-02-2026
Super Bowl LX Delivers 125.6 Million Viewers
An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…
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Insights | 07-11-2025
Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
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Insights | 23-09-2025
Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
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Solutions | 25-07-2025
U.S. National and Local TV Measurement
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…
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Insights | 21-05-2025
Connected TV is transforming advertising
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a…
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Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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News Center | 18-02-2025
Nielsen Updates Super Bowl LIX Reach Number to 171.8 Million Viewers
NEW YORK – February 5, 2026 – Nielsen has updated the reach final number for The NFL’s Super Bowl LIX,…
