Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
Insights
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Pages | 15-06-2023
DMA® Regions
DMA (Designated Market Area) regions are the geographic areas and zip codes in the U.S. in which local television viewing…
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Insights | 29-09-2022
Multi-screen viewing habits are growing rapidly in local markets
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…
