Local TV Measurement Archives

News Center | 12-02-2025

Multi-year deal includes Local TV and OTT measurement for stations across the country Nielsen’s Local TV…

News Center | 11-02-2025

NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…

Insights | 05-02-2025

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…

News Center | 05-02-2025

Multi-year deal includes Local TV ratings for all markets and includes Nielsen’s Ad Intel Nielsen’s Local…

Insights | 05-02-2025

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…

Insights | 04-02-2025

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

News Center | 03-02-2025

New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings New…

News Center | 03-02-2025

Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK – February 3, 2025 –…

News Center | 21-01-2025

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and…

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