Sagar leads Nielsen’s Technology & Financial Services in the SEANAP region based out of the Singapore office. He collaborates with Nielsen’s global leaders on solutions that tackle the business as well as research needs of Technology and Financial clients across multiple markets. As a regional lead, Sagar develops best practices for Nielsen’s SEANAP region, creating and developing research discipline and tools that help enhance the value of integrated research solutions for clients in this part of the world.
A seasoned industry practitioner, Sagar has over 18 years of marketing research experience spanning across the Indian sub-continent, Africa Middle East and Southeast, North Asia and Pacific region.
Sagar speaks regularly at professional conferences on topics related to developments in marketing and marketing research. He has co-authored an ESOMAR paper and presented ‘Accomplishing CRM goals - Conventional Segmentation Linked to Data Warehouse’ and ‘You Can't Judge a Book by its Cover! - A way to tackle the severe acquiescence bias among Arab respondents’. He has also been an active speaker with European Microprocessor Statistics Association and for Mobile Marketing Association (MMA) in Singapore and Vietnam.
Sagar holds a Master in Business Studies degree with majors in Marketing from Tribhuvan University, Nepal.