Nielsen Consumer 360® brings you innovative thought leaders and industry experts who share their experiences to help you develop business solutions for the biggest challenges you face in today's rapidly evolving markets.
This year, we'll explore how to navigate the massive flood of information and insight that comes at us daily in this Digital Age—smoothly and effectively. Well-respected trailblazers will discuss how their cutting-edge strategies are leading to winning results. And together we will examine the next generation of challenges every industry struggles with, all to help you anticipate the trends of tomorrow. You will then have the chance to delve into industry-specific discussion groups on topics that interest you and are focused on your needs.
So save the date and register today to join us as we explore how to Invent Tomorrow.
For members of the Media Industry (including advertising agencies, national and local television programmers, online, telecom/mobile), please access registration via the email invitation you received or contact your Nielsen representative.
NOTE: Online registration will close on June 10, or when seating is at capacity.
Monday, June 22, 2015
3:30 - 5:00 PM
5:15 - 5:45 PM
First Timers' Reception
5:45 - 7:00 PM
Tuesday, June 23, 2015
6:00 - 7:00 AM
Optional Boot Camp & City Jog
7:15 - 8:15 AM
8:30 AM - 12:30 PM
Media Panel “What Does it Take to Measure the Total Audience?”
Joan Chow, ConAgra Foods
Linda Kaplan Thaler, Publicis Kaplan Thaler
Dave Morgan, Simulmedia
Dave Poltrack, CBS Corporation
Brad Smallwood, Facebook
The Re-Invention of Brand / Agency Partnering
Alison Lewis, Johnson & Johnson
The Re-Invention of E Commerce
Daniel Yong Zhang, Alibaba
General Colin Powell (Ret.)
Wednesday, June 24, 2015
6:00 - 7:00 AM
7:15 - 8:15 AM
8:30 - 9:30 AM
9:30 - 9:40 AM
9:40 - 10:40 AM
10:40 - 11:00 AM
11:00 AM - 12:30 PM
The Re-Invention of Digital Marketing
Brad Rencher, Adobe Systems Incorporated
“Marketing in a Digital Age…The Future” A Featured Conversation
Moderated by Judy Woodruff, PBS Newshour
Julie Brill, Federal Trade Commission
David Calhoun, Blackstone
Ravi Dhar, Yale School of Management
Malcolm Gladwell, Author
Jeff Zucker, CNN Worldwide
12:30 - 1:30 PM
1:30 - 3:00 PM
- Media Session
- CPG Session
*Agenda subject to change. For current descriptions, participants, timing and other updates, please continue to visit this website.
Marketing in the digital age is exciting and dynamic but also unpredictable and challenging. Consumers are more connected—and reachable—than ever before, yet that same connectivity creates challenges for advertisers, retailers and broadcasters. The very devices that unite customers and brands also bring clutter, distraction and choices. From choosing what, when and how to buy to picking what to watch, in what format, at what time and on what platform, today's consumers are elusive, discerning.
Navigating this complex digital landscape requires a thorough knowledge of shoppers and audiences, as well as their habits across industries. And that’s the premise behind Consumer 360—a thoughtfully created forum where marketing, media and retail experts explore how they can strengthen their connections with consumers and work through common questions and challenges.
What drives what people watch and buy and why? How do we create positive meaningful connections in the digital age? Where can companies and individuals differentiate themselves from their competitors? What and who will be the major consumer influencers as technologies continue to evolve?
Respected industry experts will frame these conversations by sharing how they’re interacting with today’s digitally diverse consumers. Our speakers are recognized as leaders in their spaces, and their stories will shed light on the universal challenges companies face in today’s vital markets and help you create your own meaningful connections with consumers and viewers.
Everyone struggles with the complexity of managing and understanding the abundant amount of data available in today's digital world. The critical business decision often is determining what the “right information” is that will simplify our understanding and connection with today’s consumers, followed by making certain this key knowledge is accessible when and how we need it.
For the past two years, Nielsen's Consumer 360 Super Sessions have provided a forum for diving deeper into important topics that consumer brands, media companies and retailers encounter every day. Once again, these interactive group gatherings will extend the General Session conversation we begin the morning of our first day. Two tracks of four concurrent sessions will address significant industry topics and are designed to meet the information needs of specific client communities.
The conversations in these 90-minute Super Sessions are framed by industry leaders before delving into “table talk” discussions among attendees. Finally, an open dialogue between the audience and presenters will produce solutions and answers to some of the most pressing issues individuals and companies face today.
The rise of big data provides opportunities and challenges for advertisers, media companies, manufacturers and retailers. That said, more focus has been placed on collecting and aggregating data sets versus successfully leveraging them. Learn from executives who have found the key success factors to analyzing and activating big data for big outcomes. This includes: integrating disparate data sets around common consumer benefits, using predictive analysis and maximizing ROI to drive profitable growth in omni-channel and digital apps.
Advertisers, Media Companies, Manufacturers and Retailers
The world is an increasingly wired and connected place where the traditional divide between advertising, merchandising and sales continues to dissolve. This ‘digital soup’ is giving rise to new collaborative mash-ups that are changing the way marketers advertise and sell their products online and in-store. For today’s marketers, retailers and media companies, the advertising and sales platforms they leverage to reach consumers have never been more dynamic. In this session, we will hear from leaders across industries who are on the front lines of this change. They will share their perspectives on what is new, what remains important and how to take advantage of new ‘digital pathways’ to reach consumers and drive profitable growth.
Retailers, Online, Advertisers and CPG
Demographic shifts, continued macroeconomic weakness, and changing attitudes toward health and wellness are altering how the American consumer thinks about his or her purchases. The large and somewhat homogenous American middle-class that drove much of the growth in center store grocery for many years has fractured into many small and different consumer groups. And whether it’s the rise in Hispanic populations, the changing attitudes of many upper-income households toward health, the historically high percentage of households receiving government assistance, the digital habits of the Millennial generation, or the changing needs of the now retiring Baby Boomers, the American consumer's needs and interests are significantly different today than just 10 years ago. In this session, we’ll hear from leading marketers in both the CPG/retail, media and advertising spaces about how they are adapting their practices to better align with the changing American consumer.
CPG Manufacturers and Retailers
Investment in compelling content is in the spotlight, if not approaching center stage. The evolution of the content landscape has created exponential changes in consumer choice and increased advertisers’ competition for audiences’ attention and engagement. Today, consumers are shaping their own content discovery experience, but content is still king, and the evolving media landscape has not lessened consumer demand for quality, professionally produced programming.
But many questions still remain: What are the trends in content creation and consumption? What does the upsurge in content mean for advertisers? Will content uproot advertising? This interactive session will focus on how technology trends, especially the rise in always-on connected devices, has amplified consumers' choices and voices into the 'who, what, why, where and how' of successful content creation, delivery and consumption.
Media Companies and Ad Sales Researchers, Media Planners and Buyers, Advertisers, Agency Researchers and Audio
Consumers today have more control over their viewing than ever before, and media companies and marketers are adapting to the new realities of what and when people watch. Segments of the population that didn’t even have names a few years ago—from binge watchers to cord-cutters—are now vitally important components of today's viewing landscape.
It’s the industry’s goal is to measure Total Audience—wherever, whenever and however they view content and ads across platforms and devices. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality together.
This interactive session will cover case studies of how clients are managing the viewing landscape today, an outline of Nielsen’s plan-in-process and, most importantly, a discussion of the industry’s role in making it happen. It will also explore common questions: What are the most important metrics for Total Audience? What is the best way to deliver the data? Join us to better understand where we are, where we are going and what your role on this journey will be.
Media Companies and Ad Sales Researchers, Media Planners and Buyers, Advertisers, Agency Researchers and Audio
With flat unit volume sales across the CPG landscape, marketplace success hinges on defined revenue management strategies and their disciplined implementation with retail customers. Some marketers see a rapid race to the bottom, as brands increasingly discount to compete for an ever-shrinking pool of sales. However, other firms are breaking free from this cycle, driving strong growth by using post-promotion analysis, predictive analytics and planning tools to optimize price and promotion across the enterprise. Winning is all about execution in this game, and execution requires a blend of capabilities, process and commitment. In this session, we’ll hear from manufacturers, retailers and analytic experts on how they are leading change to win this battle in the extremely pressured domestic marketplace.
CPG Manufacturers: Marketing, Sales, Finance, Revenue Management and Category Management
Retailers: Pricing and Merchandising
While today's dynamic digital landscape is changing consumer habits across industries, each market is evolving differently. And who is better suited to help you adapt to the specific challenges digital creates for your business than your peers? Our Insight Sessions will give you the chance to hear directly from industry leaders like you. Learn how they’re tackling tough issues, how they’re creating forward-looking outcomes, what drives their success and what they've learned from experience. We’ve got a slate of Insight Sessions that tap your knowledge on a variety of topics across industries. Pick your favorites and get ready to learn!
Companies spend millions of dollars a year on sustainability and social responsibility. Not only is it the right thing to do, but at the end of the day, it helps build bottom lines and brands. Today's consumers care. So much so, 55% globally say they're willing to pay more for products from companies that are committed to positive social and environmental changes. And we have seen that sustainable brands, on average, tend to outperform their peers. But how do you make sure you're reaching these socially responsible consumers and that they're willing to pay for your sustainable products? This session will demonstrate how to improve your social impact and outcomes and focus not just on revenue but also on measuring all-important brand equity. A panel of high profile leaders in this space will discuss the implications of their actions, as well as real world applications for your business.
Automated, “programmatic” trading of digital ads in television may have a bright future ahead—and adoption by key advertisers in the here and now is beginning to make this a reality. But what can and still needs to be done to ensure success? We will work to explain the evolution of programmatic media and marketing, the intersection of programmatic and TV buying today and the role of key programmatic technologies, service players, media management models and emerging trends for future growth. A panel of leaders from the top data exchanges and programmatic platforms, as well as TV and media executives tasked with programmatic buying, will lead the discussion.
The numbers don’t lie—digital media consumption is growing, and we all know that that more eyeballs attract more ad dollars. To capitalize on these increasing audiences, Anheuser-Busch InBev (ABI) is enhancing its digital media planning and execution through measurement and analytical discipline. The result? Data is turning into dollars. The company's overall media ROI and digital ROI is improving quarter-over-quarter. Find out how following the "3Rs"—reach, resonance and reaction—of advertising effectiveness has driven real outcomes for ABI.
Consumers want personalization now more than ever—from deals designed just for them to apps that remember and cater to their preferences. For retailers and manufacturers, getting the right products on the right shelves for the right consumers, not to mention at the right price and with effective promotions, is essential. It’s not easy, but a few analytical approaches can help you prioritize categories for localized investments, as well as successfully identify and implement meaningful regional programs. Industry experts will share how a category view is the foundation of a successful localization strategy and will demonstrate how a collaborative view of the consumer is producing “win-win” outcomes with local impact.
With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers and marketers alike. Mobile investment is critical for brands seeking to develop personal and engaging relationships with consumers. Hear from a panel of executives from brands, agencies and platforms focused on harnessing the power of mobile as a marketing and engagement tool. These innovative mobile marketers will discuss progressive topics across the field, including audience-based advertising, the mobile innovation cycle, mobile creative, cross-screen experiences and customized content.
That phone in your pocket knows practically no bounds these days—with mobile payments emerging as the latest use trend. But by creating a practically closed loop system from ad exposure to shopping to purchases, what does the growing popularity of mobile money mean for savvy marketers? Does the mobile wallet user offer a unique opportunity for maximizing mobile? Understanding today's on-the-go consumer and the trends affecting the development of this technology are key for marketers across retail, finance, advertising and more.
Today's most successful innovators are marrying consumer-driven insights with speed, collaboration and digital technology to create winning new products across their portfolios. But how can you create similar results at your own company? Hear from Nielsen and manufacturer innovation industry experts as they share specific examples of how they've improved innovation in their organizations.
Apps, e-commerce and social—oh my! Digital disruption and consumer empowerment are transforming the CPG, media, advertising and retail industries. To succeed in this new ecosystem, tomorrow's market leaders will need to master the art and science of engaging with increasingly elusive customers. This session will explore the forces shaping marketing over the next five years and discuss how businesses can rise to the challenges of a changing digital landscape, through a dynamic presentation and dialogue with a Nielsen thought leader. Attendees will also get up close and personal with the newest Nielsen tools that will enable future success. You'll walk away with strategies for winning in a hyperconnected marketplace, and hands-on experience with solutions that are bringing to life the next wave of integrated and data-driven decision-making for product development, media planning, Total Audience measurement, retail execution, and sales effectiveness.
The emerging digital marketing environment presents new opportunities to engage with consumers, but marketers also face new risks and challenges. Not least is how to navigate a landscape full of technologies and companies that didn't exist a decade ago—from advertising networks to video platforms to programmatic exchanges. Explore how this ecosystem works today, as well as how Nielsen and third-party data work in this new system. A panel including a leading industry analyst, a digital marketing executive from an agency, a media publisher and Nielsen will drive the conversation.
This year we've added another new element to Consumer 360. Based on your feedback, we’re sharing some of what’s coming up in the second half of 2015. Two Nielsen Next sessions—with Media and CPG focuses—will give you an early look into what you can expect from us in the way of planned products, solutions, enhancements and new approaches. These sessions will dive deep into the timelines, schedules and specifics of our plans.
Today's digital landscape is more dynamic, fast-paced and entrepreneurial than ever before. Nielsen Interactive is your opportunity to see and take part in live demonstrations of the latest and greatest consumer measurement solutions that are enabling business success in this competitive landscape. It's a hands-on marketer's playground, with tools for integrated and data-driven product development, media planning and measurement, retail execution and sales effectiveness. Attendees will learn about Nielsen's collaborations with other leading companies, explore how we leverage breakthrough technologies to advance consumer measurement, and see examples of solutions tailored to clients' unique needs.
Want to learn about Nielsen's plans for expanding and enhancing measurement in your field? Interested in our road map for measuring the Total Audience of content and advertising? Looking for an in-depth explanation of a specific Nielsen product? Have questions for a Nielsen expert? Nielsen Interactive is your answer. It will be open for an informal open house the afternoon the first day of the conference (no registration is required), and featured as an insight session and during Nielsen Next on the second day of the conference (registration is required).
Speed Networking is back by popular demand—kick off Consumer 360 by building your network! During the event, meet with other attendees to jump-start your experience with exciting and meaningful conversations. Sign up for Speed Networking during registration, then we’ll invite you to fill out a short profile about yourself and the types of people you’re interested in meeting. We’ll create a personalized schedule that pairs you with several people who match your criteria so you leave the room with valuable new connections.
Advancing Women in the Digital Space
Please join The Network of Executive Women (NEW) for a lunch and panel discussion on the value to developing women leaders in the digital space and learn about the multiple ways you can make sure you are not left behind. Panelists will share how they have implemented strategies to ensure, as digital grows in company importance, women are a part of the drive to modernize how we speak to our customers.
Who Attended Last Year?
21st Century Fox
Ahold USA, Inc.
Ainsworth Pet Nutrition
Alliance Retail Group
Altria Client Services
Associated Wholesale Grocers
BC Dairy Association
Big Heart Pet Brands
Bimbo Bakeries USA
BJ's Wholesale Club, Inc.
C&S Wholesale Grocers
Cabletelevision Advertising Bureau
Carl Buddig and Company
Category Management Association
CBS Sports Network
City Channel Henan
Comcast SportsNet Chicago
Consumer Healthcare Products Association
Council for Research Excellence
CST Brands, Inc.
Del Monte Foods
Dole Fresh Vegetables
Dr Pepper Snapple Group
Dr. Oetker Canada Ltd.
E & J Gallo Winery
Energizer Personal Care
Epson America, Inc.
FOX Broadcasting Company
FOX Hispanic Media
FOX Sports Media Group
Ghirardelli Chocolate Company
Global Market Development Center
HarpsFood Stores Inc
Harvard Business Review
Harvard Business School
ION Media Networks
Jack Link's Beef Jerky
Jiangsu Broadcasting Corporation
Johnson & Johnson
Kelly, Scott & Madison, Inc.
KHQ, Inc. and Cowles Montana Media
Kikkoman Sales USA, Inc.
K-V-A-T Food Stores, Inc.
Land O'Lakes, Inc.
Lindt & Sprungli
Market Track, LLC
Mars Chocolate North America
Mead Johnson & Company
Mead Johnson Nutrition
Media Properties Holdings
Media Rating Council
Mitchell Grocery Corporation
Nestle Purina Petcare
Network of Executive Women
NMI, Natural Marketing Institute
Novartis Consumer Health, Inc.
Ocean Spray Cranberries
Participant Media, Pivot
Partnership for a Healthier America
Peet's Coffee & Tea
Pernod Ricard USA
Philips Consumer Lifestyle NA
Post Foods, LLC
Price Chopper Supermarkets
Program Centre of Huzhou TV Station
Raley's Family of Fine Stores
Raycom Media Inc.
Red Bull North America
Republic National Distributing Company
REVOLT Media and TV
Reynolds Consumer Products
Rich's Consumer Brands
S.C. Johnson & Son, Inc.
Saint Joseph's University
Sargento Foods, Inc.
Saskatchewan Milk Marketing Board
Save-A-Lot Food Stores
Schnuck Markets, Inc.
Schwan's Consumer Brands, Inc.
Shanghai Media Group
Sony Pictures Television, Inc.
Southern Wine & Spirits
Sportsman Channel, Inc.
Starcom Mediavest Group
Starz Entertainment, LLC
Sun Products Corporation
Telemundo San Antonio
The Advertising Research Foundation
The Chia Co
The Clorox Company
The Coca-Cola Company
The CW Television Network
The Hershey Company
The Kroger Company
The NPD Group, Inc.
The Pictsweet Company
The Walt Disney Company
TRAC Media Services
Treasury Wine Estates
Turner Broadcasting System, Inc.
TV One, LLC
Ultimate Fighting Championship
Unified Grocers, Inc.
University of California
VIACOM - Music Networks
Wakefern Food Corporation
WGN America/Tribune Studios
WhiteWave Foods Company
Whole Foods Market
Wm. Wrigley Jr. Company
World Kitchen, LLC
WSB-TV (Cox Media Group)
Zhejiang TV station