Nielsen Consumer 360® is our annual conference that seeks to connect consumer trends across industries. Respected thought leaders and industry experts share their experiences to help you better understand the rapidly changing landscapes of advertising, media and retail, as well as digital, tech and more.
At this year’s conference, we’re exploring disruptions affecting different industries and creating a compelling need to innovate and transform. Multiple platforms are changing media. Multicultural demographics, Millennials and economic divides are shifting the CPG and retail landscape. Digital advancements are impacting every business. And all of these developments are producing abundant reservoirs of data. How do you sort through all of this complexity and try to simplify and focus on what matters most? Together, we’ll explore these transformations and how businesses can evolve with them at Consumer 360 2016.
For members of the media industry (including national and local television programmers, online, etc.), please access registration via the email invitation you received or contact your Nielsen representative.
For industries outside of CPG and media (including agency, automotive, financial, movies, tech/telecom, transportation, travel, restaurants, home improvement and apparel etc.), register here.
*Agenda subject to change. For current descriptions, participants, timing and other updates, please continue to visit this website.
Strong results begin with clear objectives and a vision for success—and success hinges on identifying, understanding and connecting with consumers. But what drives people to watch and buy? How are consumer behaviors changing? Where do companies and individuals need to transform to meet new needs and differentiate themselves from their competitors? And which innovations will be the successes of tomorrow?
Consumer 360 gathers together thought leaders and key decision makers from across industries to listen, learn, network and connect with each other while seeking to answer some of the biggest questions companies face today.
This year, the conference will focus on Innovation, Transformation and Disruption. Innovation is affecting all industries. Proliferating devices and channels are changing what people watch. Consumers are increasingly navigating the digital path to purchase. How can companies get the returns they are used to as what and how people watch and buy rapidly evolve?
Our General Session speakers will frame up this conversation for attendees by sharing how they are addressing the challenges of connecting with today’s ever-changing, diverse consumers. Each general session speaker represents a different element of that conversation—a unique point of view on the relationship between marketers and consumers—which you want to hear.
Every business faces disruption in varied forms and struggles to find ways to transform and innovate within their markets. Those who uncover the insights that really matter will win big. Each Super Session provides a forum for diving deep into important issues that consumer brands, media companies and retailers encounter continually. These interactive group sessions will extend the conversations from the General Session that begin the conference, while addressing the information needs of specific client communities.
The conversations in these 90-minute Super Sessions are framed by industry leaders before delving into table discussions among attendees. Finally, an open dialogue between the audience and presenters will produce solutions and answers to some of the most pressing issues individuals and companies face.
Advertising campaigns and content distribution strategies are increasingly complex thanks to the proliferation of content distribution outlets and digital devices that continues to fragment audiences. At the same time, richer, more robust data sets and biometric technologies have become available, giving rise to new accountability metrics. These metrics provide a deeper understanding about how publisher content and advertiser campaigns resonate with consumers and ultimately affect the choices they make. Quantifying impact enables advertisers, agencies and publishers to incorporate a new efficacy metrics into their campaign planning and measurement, giving rise to accountability beyond reach.
Digital Publishers, Television Broadcasters, Cable Companies, Agencies, Advertisers, Researchers, Radio Companies and Syndicators
The fragmentation of consumers, the proliferation of big data and the expansion of digital/mobile marketing have created an environment where savvy marketers can reach consumers with great precision. But doing so requires researchers and analysts to work across multiple data sets to generate insights and activate marketing programs. In this session, we will demonstrate how technology and analytics are making it possible to live and even thrive in this multi-data set world.
All Marketers and Advertisers, with a special emphasis on Researchers and Analysts
As media fragmentation continues to accelerate, the imperative for consistent, comparable metrics for cross-platform campaign planning and evaluation has never been greater. Join us for a spirited discussion with industry leaders on why comparable metrics are critical to the long-term success of the advertising industry.
Digital Publishers, Television Broadcasters, Cable Companies, Agencies, Advertisers and Researchers
Growth is becoming harder than ever, especially for big companies. Both niche brands and private label are driving the majority of category growth. In turn, much of this is spurred by a perfect storm of mega-trends—multiculturals, Millennials, mobile and many others—that is evolving demand in new ways. This is the fundamental reason why growth has become so hard lately. While this may feel overwhelming, there is a simple and more certain way to diagnose and solve the growth challenge. First, multicultural Millennials are the nexus of all these mega-trends. Every brand needs to re-launch itself for a new generation of consumers. Second, a few hot spots in the country are canaries in the coal mine that give us a glimpse of the future and can serve as crystal balls to help you see a path through the perfect storm to not only survive, but also to thrive.
CPG Retailers, CPG Food & Beverage Companies and all Market Researchers
Based on your feedback from last year, we’re sharing a preview of what you can expect from Nielsen in the second half of 2016 and beyond. Four Nielsen Next sessions tailored to your specific industry will look ahead at what's next in the way of planned solutions, enhancements and new approaches to solving some of your toughest challenges. These sessions will dive deep into the ways you can use Nielsen tools to grow your business—today and tomorrow—and will facilitate a dialogue about what you need to enable transformative innovation.
It's no secret that disruption is impacting consumer shopping and viewing habits across industries, leaving companies to ponder how to capitalize on this new normal. While success may seem hard to find, what better way to learn about the opportunities that exist than through your peers. This year's Insight Sessions will give you the chance to hear directly from industry leaders like you. Learn how they identified the opportunities and used a data-driven, connected approach to create forward-looking strategies and ultimately drive their success. We’ve got a slate of Insight Sessions that will peak your interest on a variety of topics across industries. Pick your favorites and get ready to learn!
Assortment and pricing strategies no longer have to be made in silos. When we combine store observations, predictive models and financial simulations, it's easy to glean insights that inform the optimal in-store and promotional principles for brands and categories to deliver a better experience at the shelf. Hear how one manufacturer drove strategy changes and developed specific retail customer business plans to make an impact.
The Council for Research Excellence will present the results of a study on the "Valuation of Individual Platform Viewing." The study will guide the measurement of viewing and determine if there is a common means of measurement that captures viewing equally across platforms, both quantitatively and qualitatively.
- How do you compare viewing of TV show content and advertising across screens?
- Do consumers connect more deeply or less deeply with what they’re watching based on the device they’re using?
- Does the viewing situation have a greater effect on engagement for certain devices?
- Do consumers retain information about what they’re watching better on some devices than others?
- Does the device viewers use influence their feelings toward either show content or the ads they see?
David Ogilvy's famous quote still rings true today—especially in the changing video landscape. How can you develop better video creative?
Hear the latest groundbreaking research exploring the connections between consumer neuroscience measures—such as electroencephalogram (EEG), biometrics and facial coding—and an advertisement’s ability to directly drive in-store sales from David Poltrack, Chief Research Officer, CBS Corporation; Joe Willke, President, Nielsen Consumer Neuroscience; and Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions.
At a time when very few CPG brands are growing, Big Heart Pet and Pepsi Mountain Dew have bucked the trend and achieved strong incremental growth—largely thanks to new product innovations. How have they achieved this amazing feat? Instead of taking a piecemeal approach to new product development, these industry leaders have built disciplined innovation systems—driven by analytical tools and data and a commitment to continual consumer testing and learning. Following their examples, any CPG company—big or small—can transform innovation from a “hit or miss” activity to a consistent engine for business growth.
As digital video consumption grows, brands are increasingly turning to online video ads. Online channels like Facebook’s News Feed changed how people consume content, giving them the power to decide what content (including ads) warrants their attention. This session will explore how to quantify the total value of a video ad online, where reach and views are often different.
A challenging growth environment, coupled with increasing category and retail specialization, means executing at the local level is a growing imperative. But U.S. communities vary considerably across the nation, whether it is economic prospects, demographics or spending patterns, and there is evidence that these differences are becoming even greater. In this session, we will share two geographic-based frameworks that can help inform assortment and promotion strategies. We will demonstrate how these frameworks can be applied to different product categories, and then you will hear from a panel of your peers, both manufacturers and retailers, on their recent journey with localized execution.
More than ever, marketers need to be able to plan and execute campaigns that connect with their consumers and engage them. Agencies and marketers are moving beyond siloed, single-media campaign planning approaches. Despite their complexity, they are moving toward planning and executing integrated, multi-platform campaigns. This session will address how leading marketers are planning and executing cross-platform campaigns for maximum impact.
This presentation will provide an update on Nielsen’s Total Audience Measurement and how clients are using comparable metrics to understand today’s viewing landscape. We will also provide initial data and audience insights based on Total Audience Measurement and explore common questions: What are the most important metrics for Total Audience? What is the best way to deliver the data?
Consumer 360 attendees have exclusive access to our product playground—where marketers, retailers and media leaders come together to explore the latest and greatest tools for managing business performance. Nielsen and industry experts will be on hand to facilitate live demonstrations and answer your questions about data-driven product development, consumer activation, media planning and measurement, retail execution and sales effectiveness. You’ll learn about our collaborations with leading companies and see how breakthrough technology is advancing the world of consumer measurement.
Nielsen Interactive will be open throughout the conference in Consumer 360 Experience Lounge beginning Monday afternoon before the welcome reception. If you would prefer a guided tour, reach out to your Nielsen client business partner for scheduling
Speed Networking is back by popular demand—kick off Consumer 360 by building your network! Meet with other attendees to jump-start your experience with exciting and meaningful conversations. Sign up for Speed Networking during registration, then we’ll invite you to fill out a short profile about yourself and the types of people you’re interested in meeting. We’ll create a personalized schedule that pairs you with several people who match your criteria so you leave the room with valuable new connections.
Leveraging the Diversity of Women in Retail and Consumer Goods
Please join The Network of Executive Women (NEW) for a lunch and panel discussion on the value to developing women leaders in our diverse workspace and exploring advancement opportunities for multicultural women. Panelists will share how they have implemented strategies and corporate practices to drive diversity in workplaces.
Consumer 360 Experience Lounge
Establishing meaningful connections, learning from experts and talking to industry peers are some of the reasons many attend Consumer 360. Gather at Nielsen’s Consumer 360 Experience Lounge to make new connections and renew old ones, or meet with many of Nielsen’s partners and product experts—at your own pace.
Explore Nielsen Interactive, our solutions showcase, to learn about the latest technologies and tools for integrated and data-driven product development, consumer activation, media planning and measurement, marketing effectiveness, retail execution and sales effectiveness.
Or simply hang out! Rest your feet, catch-up on email or charge-up your devices, our Consumer 360 Experience Lounge is the perfect place to take a break and prepare for whatever's next.
Who Attended Last Year?
21st Century Fox
ABC Television Network
Adobe Systems Incorporated
Advantage Sales & Marketing
Ahold USA, Inc.
Ainsworth Pet Nutrition
Alliance Retail Group
BC Dairy Association
Be in Touch Advisors
Beasley Media Group
Bel Brands USA
Berry Plastics, Inc.
Big Heart Pet Brands
BJ's Wholesale Club, Inc.
Boardwalk Frozen Treats
Bush Brothers & Company
C&S Wholesale Grocers
Cabletelevision Advertising Bureau
Cablevision Media Sales
Carl Buddig & Company
Category Management Association
CatMan in Motion
Church & Dwight
Comedy Central - Viacom
Connoisseur Media, LLC
Consumer Healthcare Products Association
Council for Research Excellence
Council for Responsible Nutrition
Craft Brew Alliance
Creative Artists Agency
Dairy Farmers of Canada
Del Monte Foods
Delicato Family Vineyards
Disney Channels Worldwide
Disney-ABC Television Group
Dole Fresh Vegetables Inc.
Dollar General Corporaton
Dr Pepper Snapple Group
E*TRADE Financial Corporation
Energizer Battery Company, Inc.
Energizer Personal Care
Entravision Communications Corporation
Federal Trade Commission
FOX Broadcasting Company
Fox News Channel/Fox Business Network/Fox News Digital
FOX Sports Media Group
Graham Media Group
HARIBO of America
IN Marketing Services
Integral Ad Science
ITN Operating Company
IW Group, Inc.
Jack Link's Beef Jerky
Jackson Family Wines
Johnson & Johnson
Katz Media Group
Kelly, Scott & Madison, Inc.
KHQ, Inc. and Cowles Montana Media
Kikkoman Sales USA, Inc.
KSE Outdoor Group: OUTD, SPMN, WFN
Land O' Lakes
Lindt and Sprungli USA
Market Track, LLC
McKee Foods Corporation
Mead Johnson Nutrition
Moet Hennessy USA
Monster Energy Company
Muller Quaker Dairy
Musco Family Olive Co.
National Public Radio - DC
Nat'l. Assoc. Chain Drug Stores
NBC Sports Regional Networks
NBCU Hispanic Group
NBCUniversal Owned Television Stations
Network of Executive Women
NMI, Natural Marketing Institute
Ocean Spray Cranberries
OWN; The Oprah Winfrey Network
P&G North America
Peet's Coffee & Tea
Price Chopper Supermarkets
Principal Financial Group
Proof Integrated Communcations
Publicis Kaplan Thaler
Publix Super Markets, Inc.
Raycom Media Inc.
Red Bull North America
Republic National Distributing Company
Reser's Fine Foods
Reynolds Consumer Products
Rich Products Corporation
S.C. Johnson & Son
Saint Joseph's University
Sam M Walton College of Business
Schnuck Markets Inc.
Scripps Networks Interactive
Sinclair Broadcast Group
Smart Media Group
SMSB Consulting Group
Sony Pictures Television, Inc.
Sportsman Channel, Inc.
Starz Entertainment, LLC
Ste. Michelle Wine Estates
Sun Products Corporation
TBS/TNT Turner Braodcasting
The Clorox Company
The Coca-Cola Company
The CW Television Network
The Hershey Company
The J. M. Smucker Company
The Kroger Company
The Marketing Arm
The Martin Agency
The Patron Spirits Company
The Pictsweet Company
The Re-Wired Group
The Wrigley Company
Time Warner (HBO)
TRAC Media Services
Turkey Hill Dairy
Turner Broadcasting System, Inc.
Ultimate Fighting Championship
VIACOM - BET Networks
Wakefern Food Corporation
WGN America/Tribune Studios
WhiteWave Foods Company
WME | IMG
Yale School Of Management