Insights | 04-05-2023
International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
Insights
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Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
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Insights | 26-04-2023
2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
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Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 08-12-2022
Seen on screen: The importance of disability representation
Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…
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Insights | 16-11-2022
‘Always on’ modernizes digital measurement with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides continuous…
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Insights | 10-11-2022
In a streaming-first world, comparable, always on measurement is critical
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
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Insights | 31-10-2022
How to build brands that resonate
Simply put, your brand is how people see, experience and perceive you.
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Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
