Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 08-12-2022
Seen on screen: The importance of disability representation
Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…
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Insights | 16-11-2022
‘Always on’ modernizes digital measurement with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides continuous…
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Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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Insights | 11-10-2022
Live sports are headed to streaming services, and audiences are ready
With new streaming-exclusive rights deals involving the NFL and MLS in play, fans are ready, as more than one-third of…
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Insights | 18-08-2022
Streaming claims largest piece of TV viewing pie in July
Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes…
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Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
