Olympic Games
insights hub
Nielsen’s data behind the
fans, brands and athletes
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Olympic Games—powered by Nielsen data.
Fan insights
See how Olympics fandom shifts across the globe
With Nielsen Fan Insights data, learn how popular different Olympic sports are in countries around the world, as well as across different ages.
Spotlight on Paris 2024
Explore audience enthusiasm for the upcoming games
Sponsorship trends
Discover the brand impact of sports sponsorships
With audiences tuning in to sports events like the Olympic Games in big numbers, the opportunity arises for brands to create connections.
Likelihood of increased product interest for sponsors of Olympic Games
Source: Nielsen Fan Insights, February 2024
Influential athletes
Understand the influence of some of the biggest athletes headed to Paris
Athletes are gaining fans in their own right. We analyzed the Instagram accounts of some of the biggest names in this year’s Games to understand their potential as partners in influencer marketing.
| Athlete Name | Country Flag | Sport | Instagram Handle | Followers | Follower Growth | Engagement Rate | Audience Reachability | Avg media value of branded posts (USD) |
|---|---|---|---|---|---|---|---|---|
| Simone Biles |  | Gynmnastics | @simonebiles | 7.1M | 0.38% | 3.15% | 68.79% | $93,510 |
| Tom Daley |  | Diving | @tomdaley | 3.2M | -1.24% | 1.60% | 67.17% | $21,321 |
| Caeleb Dresself | | Swimming | @caelebdressel | 629K | -0.83% | 0.41% | 79.87% | $1,055 |
| Carlos Alcaraz |  | Tennis | @carlitosalcarazz | 4.7M | 7.31% | 3.78% | 83.70% | $71,277 |
| Eliud Kipchoge |  | Marathon | @kipchogeeliud | 2.6M | 4.74% | 3.89% | 78.11% | $41,069 |
| Katie Ledecky | | Swimming | @katieledecky | 605K | 1.67% | 2.88% | 70.03% | $7,156 |
| Leon Marchand |  | Swimming | @leon.marchand31 | 191K | 15.28% | 21.71% | 87.53% | $15,843 |
| Leylah Fernandez |  | Tennis | @leylahannietennis | 352K | 0.52% | 1.87% | 77.67% | $2,692 |
| Momiji Nishiya |  | Street Skating | @momiji_nishiya830 | 160K | -1.43% | 8.25% | 73.49% | $5,499 |
| Shelly-Ann Fraser-Pryce |  | Track & Field | @realshellyannfp | 935K | -0.08% | 2.51% | 65.59% | $9,698 |
Source: Nielsen InfluenceScope, November 2023 – April 2024
Want to talk with our team of experts?
Industry perspectives
Read the latest sports and sponsorship insights from Nielsen
-
Insights | 01-06-2026
Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
-
Insights | 22-05-2026
Tops of Sports
Top of Sports The new fan formula:How pop culture and global talent aredriving viewership growth in 2026 The…
-
Insights | 23-04-2026
Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
-
Insights | 02-04-2026
Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
Virtual Medal Table Forecast
Learn about Gracenote’s projections for gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad.
