Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Relevance
Newest
Oldest
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
We explore how audiences are consuming news media and how things may have changed since the last elections.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.