Steve Hasker was appointed to this role in December 2015. He oversees all of Nielsen’s commercial and product related activities globally for both the media and consumer businesses. During his tenure at Nielsen, Steve has overseen the introduction of Total Audience measurement and the development of Nielsen's marketing effectiveness solutions.
Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports and digital advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia and Australia.
Steve lectures regularly at Columbia University and NYU. His research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital business models and marketing have been featured in the McKinsey Quarterly. Steve sits on the boards of Global Eagle Entertainment (Nasdaq) and Appen Limited (ASX). He is also a board member of the International Radio and Television Society and the Center for Communications, and a member of the Australian Institute of Chartered Accountants.
Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Masters in International Affairs, both with honors, from Columbia University.