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President, Nielsen Greater China
Yan Xuan is President, Greater China for Nielsen. Appointed in June 2011, Yan Xuan leads Nielsen’s business initiatives in mainland China, Hong Kong and Taiwan.
Before joining Nielsen, Yan Xuan spent close to two decades in China in senior and executive positions with leading global companies such as AT&T, Microsoft, Oracle and Qualcomm.
Trained as a U.S. lawyer, Yan Xuan has had an accomplished career in leading sales, business development, strategic investment and government affairs.
Yan Xuan has served on several Boards of Directors. He was Vice Chairman of the Board of Governors of American Chamber of Commerce in China as well as a member of the Board of Directors of USITO, an association of the leading U.S. IT companies. Yan Xuan also served as a Director or Vice Chairman on the Board of Directors of several U.S. – China telecom equipment and software joint ventures.
Born, raised and university educated in China, Yan Xuan went to the U.S. in the early ’80s as a Richard M. Nixon Scholar and received his J.D. from Duke University School of Law. He attended the Harvard Business School Advanced Management Program in 2000.
