News Center | 18-08-2025
Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership
Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and…
News Center
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Insights | 31-07-2025
School’s out and the TV’s on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
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News Center | 29-07-2025
Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen’s Q2 2025 Ad Supported Gauge Finds
Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK – July 29, 2025 – Nielsen, a global…
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News Center | 24-06-2025
May 2025 – Spring with Miniscule drops in viewing figures in Poland
Warsaw – Poland, June 24, 2025 – Nielsen, the global leader in audience measurement, data and analytics,…
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Insights | 17-06-2025
Maximizing your marketing effectiveness with data-driven decision making
It’s critical for marketers to check their perceptions of channel performance with data to optimize their…
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News Center | 21-05-2025
Gracenote Transforms Connected Cars into Sports Hubs
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live…
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Insights | 21-05-2025
Multicultural audiences are reshaping the fan experience—and giving brands a new playbook for engagement
From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural…
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Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
