Insights | 17-06-2025
Maximizing your marketing effectiveness with data-driven decision making
It’s critical for marketers to check their perceptions of channel performance with data to optimize their…
Insights
News Center | 21-05-2025
Gracenote Transforms Connected Cars into Sports Hubs
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live…
Insights | 21-05-2025
Multicultural audiences are reshaping the fan experience—and giving brands a new playbook for engagement
From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural…
Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
News Center | 18-02-2025
Super Bowl LIX Reaches Record High Number of Viewers with 191.1 Million
NEW YORK – March 7, 2025 – The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and…
News Center | 17-02-2025
JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025
Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, data, and analytics, has…
