TV measurement Archives

Insights | 17-06-2025

It’s critical for marketers to check their perceptions of channel performance with data to optimize their…

News Center | 21-05-2025

Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live…

Insights | 21-05-2025

From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural…

Insights | 07-05-2025

Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…

Insights | 23-04-2025

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

Insights | 18-03-2025

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

News Center | 26-02-2025

More sports added to four of the five leading services; big increases for Disney+ and Netflix NEW YORK –…

News Center | 18-02-2025

NEW YORK – March 7, 2025 – The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and…

News Center | 17-02-2025

Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, data, and analytics, has…

Insights