Navigating change and evolution as the pace of technology and innovation refuse to slow is no easy feat. And as marketers grapple to keep pace with shifting consumer trends, access to developing trends can be priceless. So what are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.
The event took place on May 15 at the Nielsen Tech Hub in New York and was led by Eric Solomon, SVP, Watch Strategy and Marketing, who set the stage as his team prepares to release the first Nielsen CMO Report 2018.
During the event, which was attended by approximately 40 Nielsen alumni, Eric spoke to the promise that chief marketing officers (CMOs) are seeing in new media channels and measurement, the challenges they’re facing and their search for better measurement and technology.
The report, which will launch in the coming weeks, draws from interviews with CMOs and in-depth survey data and provides a look into the most salient marketing trends impacting companies and marketers in today’s increasingly complex advertising environment.
After Eric set the stage, he was joined by a panel of experts, who were also Nielsen alumni, in a lively discussion about their own challenges and the trends they’re seeing. The panelists included Dave Kaplan, SVP, Strategic Insights & Research, Lifestyle Networks at NBCUniversal Inc., Dan Robbins, Head of Ad Research at Roku, Liz James, Media & Entertainment Multicultural Consultant at Google, and Cheryl Idell, Head of Entertainment Measurement at Snap.
Attendees walked away with a better understanding of how other marketers are approaching these challenges, as well as ideas on how they can be prepared for shifts in their industry.