Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.
The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
According to the "Automotive Marketing in Sports White Paper" jointly released by the world’s leading performance management company Nielsen and Chinese multimedia conglomerate Tencent, the advertising volume of automotive enterprises increased rapidly with the booming development of China's automotive industry.
China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports industry trained upon it and its 1.37 billion citizens. This whitepaper offers a snapshot of the current Chinese sporting fanscape and landscape.
As one of the world’s most well known bicycle races kicks off this weekend, a recent study by Nielsen Sports has tracked the growing interest of cycling around the world, most notably in the Asian region.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
In terms of golf’s global appeal, few markets rank higher than South Korea. Insights from Nielsen Sports show that 35% of people in the country are interested in golf, which puts it ahead of markets like the U.S. and Europe as the sport’s most interested population.
With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first Paralympic Games in Rome, Italy in 1960.
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free time.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions.
Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. But we can see more than just how many Tweets they’re sending. We can now follow engagement and compare it with engagement levels for other program types.
From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release as a promotion for the TV show The Good Wife, there’s more to release dates than a specific date.
African-American consumers are more relevant than ever in today’s ever-shifting entertainment market—and their choices are affecting the whole entertainment industry. To capture this influential demographic’s attention, marketers must understand African Americans’ specific tastes and habits to provide content that best suits their interests and needs.
While the book industry is no stranger to change, the written word remains popular. In 2013, physical book sales stayed strong, with print book consumption only declining slightly from the year before. And while e-book growth slowed and the market has now matured, the innovation is far from over.
2013 was a solid year for the home entertainment industry, as consumer spending across all home entertainment platforms increased by nearly 1 percent—the second straight year of growth in consumer spending on home entertainment.
Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14.
Regardless of whether you rooted for the Seahawks or the Broncos, halftime probably offered something for both sides. The Internet is buzzing about Bruno Mars and the Red Hot Chili Peppers and their performances have had an effect on music sales and music streaming.
In the U.S. and around the world, fans’ passion for sports continues to grow in 2013. And with the addition of Nielsen Audio and Scarborough to Nielsen’s portfolio last year, our “FANALYTICS” platform—what we refer to as the collective intelligence and insights around sports consumers—continues to evolve, helping our clients gain a deeper understanding of the sports fan.
From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking. In the few hours of performances and awards, music devotees were exposed to some of the best in the industry. But did the most consumed artists end up with the awards?
The GRAMMY Awards are the music industry’s biggest night—and last year, over 28 million viewers in the U.S. tuned into the 55th show. The show exposes a huge concentration of engaged listeners to some of the newest leaders in music—and can have a enormous impact on sales.
From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. But ever-evolving technologies are changing music consumption—and in 2013, those entertainers who reimagined music within new and old formats reaped some of the biggest benefits.
From must-see movies to purchasing popcorn, people's preferences at the theater differ depending on who you talk to--and that inlcudes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. Studios and theaters alike can bolster box office sales by identifying this group's different cinematic preferences and tailoring their promotions and offering to LGBT moviegoers' entertainment needs.
“Want to see a movie?” The answer will differ based on personal preference. And according to Nielsen’s State of the LGBT Moviegoer report, lesbian, gay, bisexual and transgender (LGBT) moviegoers make different choices at the box-office than their heterosexual counterparts.
There’s only so much ice skating, tree trimming and fun in the snow when kids are off from school before families hit the movies, and a recent report from Nielsen examines how families with children aged 6 to 11 experience the thrills of the silver screen.
Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment.
Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. So which consoles and titles do gamers have their eyes on?
In a digital world where the entire entertainment industry is scrambling to engage with fans, the music app is coming to the rescue. There’s no silver bullet or blueprint for guaranteed success in the app realm, which is why understanding how to use them effectively is so critical.
All music lovers have at least one album in their collection that they know all the words to, just like movie buffs have that one DVD that seems to spend more time in the player than it does in its case. While these titles aren’t always traditional cult classics, their followings have become cult-like over time.
At their core, musicians are entertainers. The same can be said for actors and actresses. And the underlying creative talents of these individuals can often lend themselves to successful projects outside the realms where they initially claimed their fame.
No matter how they create it, an artist’s persona is everything—and they convey it in everything they do. And in the music business, things can change pretty quickly, so when artists change their personas, consumption changes as well.
Hispanics are avid moviegoers. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in the cloud and downloading movies.
There’s no denying the emotional power of music, and music’s ability to move people at an emotional level makes it a great vehicle to inspire in ways that words alone can’t. And in that way, the pairing of music and social causes creates a perfect duet with the power to create a long-lasting moving emotional connection with listeners.
Outside of the traditional standards, today’s biggest artists are performing at live sporting events, revising their original songs to be more sports themed and helping launch seasons with their performances.
Music and movie scenes are as about compatible as peanut butter and jelly. Case in point: Titanic and Celine Dion’s “My Heart Will Go On,” or Whitney Houston’s “I Will Always Love You” and The Bodyguard – how could you possibly hear the song without thinking of the movie?
A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film across other entertainment platforms. So “How does a movie establish itself as a brand powerful enough to warrant direct-to-disc productions?”
From apps that provide first dibs on a highly anticipated album to personalized videos on Vine, music fans are getting the VIP treatment these days, as artists, labels and brands alike are coming up with creative ways to engage and reward them.
A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film across other entertainment platforms. So “How does a movie establish itself as a brand powerful enough to translate to a video game?”
Finely illustrated and often rich in plotlines, graphic novels have carved out a place on bookstore shelves, just a stone’s throw from Poe, Hemmingway and Chaucer. Their popularity has, no doubt, been given a boost by several successful TV shows and movie franchises.
More and more professional athletes are taking the courageous step to come out, publicly highlighting the connection between sports and the gay and lesbian community in important and unprecedented ways.
As the sport of basketball and the NBA continue to grow in popularity in countries and continents around the world, it’s no wonder that the globalization of the sport has generated a widespread and diverse fan base.
Movie trailers are a curious offering. Do viewers like them? Do theater owners want to show them? Some theater owners might even say they’re too long. And with summer blockbusters rolling in, do they get in the way of the main attraction?
On the heels of the hype over the annual SXSW festival, we decided to look at the entertainment websites that consumers visit most. Not surprisingly, iTunes, Omg! and Netflix were among the most visited.