Insights | 19-09-2023
Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
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The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
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Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
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