Insights | 16-03-2023
With less high-demand content available, total TV usage drops in February; streaming stays strong
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
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Insights | 13-03-2023
Connectivity is driving how Americans are engaging with TV
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
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Insights | 08-03-2023
Mood swings: This year’s Best Picture nominations lean into ‘powerful’ themes
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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Insights | 03-03-2023
Oscar watch: Tracking the streaming distribution strategies behind this year’s Best Picture nominations
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into a…
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Insights | 26-01-2023
Streaming unwrapped: 2022 was the year of original content
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
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Insights | 20-01-2023
Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
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Insights | 19-01-2023
Streaming services remain most popular destination for TV viewing in December
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
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Insights | 15-12-2022
TV usage surges in November, and streaming hits another viewership milestone
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
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Insights | 12-12-2022
Primetime on their time: New fall programs draw 41% of their viewers in the week after they air
The seven new primetime network dramas that debuted this September attracted 54% of their total audience viewership in the…
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Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
