Insights | 26-01-2023
Streaming unwrapped: 2022 was the year of original content
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
Relevance
Newest
Oldest
X Clear Filters
Insights
Displaying 0 results
-
-
Insights | 20-01-2023
Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
-
Insights | 19-01-2023
Streaming services remain most popular destination for TV viewing in December
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
-
Insights | 15-12-2022
TV usage surges in November, and streaming hits another viewership milestone
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
-
Insights | 12-12-2022
Primetime on their time: New fall programs draw 41% of their viewers in the week after they air
The seven new primetime network dramas that debuted this September attracted 54% of their total audience viewership in the…
-
Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
-
Insights | 20-09-2022
With streaming, game shows have an entirely new audience
The proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And…
-
Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
-
Insights | 15-09-2022
Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down
Total streaming usage hit another record by claiming 35% of total TV usage in August, but audience engagement across…
-
Insights | 18-08-2022
Streaming claims largest piece of TV viewing pie in July
Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes…
