Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…

Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable…

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set…