Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
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Insights | 20-09-2022
With streaming, game shows have an entirely new audience
The proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And…
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Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
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Insights | 15-09-2022
Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down
Total streaming usage hit another record by claiming 35% of total TV usage in August, but audience engagement across…
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Insights | 18-08-2022
Streaming claims largest piece of TV viewing pie in July
Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes…
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Insights | 17-08-2022
Win the streaming wars with bingeable content
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
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Insights | 21-07-2022
Streaming claims more than one-third of total TV time in June and hits fourth straight monthly viewing record
In June 2022, streaming viewing claimed more than one-third of total TV time—the largest share for streaming in The…
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Insights | 13-07-2022
Streaming usage increases 21% in a year to now account for nearly one-third of total TV time
Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% one year ago.
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Insights | 16-06-2022
May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth…
