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Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase surpasses Indonesia (123), which previously held the top spot for five consecutive quarters.
In a world that’s increasingly digital and fragmented, where do consumer panels come in to play? Even with the introduction of mobile measurement in our national people meter, panels are still fundamental to measurement. Their role, however, is steadily evolving.
When a video gets posted online, there’s no telling whose hands it can fall into or how popular it may get. And if the video features a catchy tune, sales of the featured song tend to reap the benefit.
Consumer confidence in Europe increased in 72 percent of markets measured in the second quarter, with only six of 32 markets reporting declines. Denmark (106), Belgium (80), Romania (73) and Italy (51) reported the biggest quarter-on-quarter regional increases of six points each.
The private label sector in the U.S. experienced a fairly big growth spike during the recent recession, and that upward trend continued through 2010 and 2011. That growth flattened thereafter, but a few retailers are bucking the norms and finding ways to stand out from the crowd.
U.S. consumer confidence increased four index points in the second quarter of 2014 to a score of 104—an upward trend that started in first-quarter 2013. While confidence has climbed 11 points since then, spending levels at retail are still below where they were before the Great Recession.
One vital factor in the road to economic recovery is the state of the job market. In the second quarter of 2014, an important milestone was reached when half of global online respondents in Nielsen’s Global Consumer Confidence survey said they believed the job market would be good or excellent in the upcoming year, a level not achieved since 2007.
Generally speaking, the management of trade promotion remains relatively immature. Why? In short, companies typically spend twice as much on advertising efforts than they do on revenue management. And when it comes to results, ROI on trade spending ranges across the board—and almost half lose money. So how can this be fixed?
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions, it can—but only if done right.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007, according to consumer confidence findings from Nielsen. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.