The World Cup is catching fire on Twitter

In a recent study, Nielsen Social analyzed the overlap between these two populations—people who tweet about TV and people who tweet about brands—to understand the value of social TV audiences to brands. This group is large, prolific and influencing the social community.


Dub Step

Electronic music has evolved into one of the most influential genres in music today. It also comes with its own culture, and it’s sweeping the nation.


Phone Charger

Mobile payment users are typically aged 18-35, span all income levels and are almost evenly split by gender.


An Ear For Auto

Unique consumer markets require tailored radio formats, and we can now connect what consumers listen to on the radio with what they buy at the auto dealer.


Uncommon Sense

News and views from Nielsen's leading voices

Randall Beard, Global Head,
Advertiser Solutions

Will There Be an Advertising Singularity?

Will "the singularity" arrive in advertising, if not everywhere?

Featured Reports

  • More of What We Want
    As device penetration grows, as content reaches people in ways it never could before, so does the appetite to engage with video. With only 24 hours in a day, how can we manage all this screen time?
  • The U.S. Breakthrough Innovation Report
    In 2014, we found 14 breakthrough innovations from a starting field of 3,463 launches in 2012 met the criteria for distinctiveness, relevance, and endurance.
  • The Bilingual Brain
    Understanding the impact of language is key for connecting with Hispanic Millennials, as well as for optimizing messaging to these consumers who increasingly identify as bilingual.
  • Doing Well By Doing Good
    Do consumers really care about conscious capitalism when it comes to buying decisions? For a growing number of consumers around the world, the answer is yes.


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