All Ears On Music

MULTICULTURAL CONSUMERS ARE SHAPING THE FUTURE OF MUSIC

multicultural consumers are shaping the future of music

Multicultural consumers are taking the music industry by storm, and companies need to pay close attention to this growing demographic's consumer habits.

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Primetime On
Your Time

A recent Nielsen study finds that local markets plays a big role in shaping the viewing habits of consumers.

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Food for Thought

With food sales in the U.S. flat, retailers turn their attention to innovation within well-established consumer favorites.

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Check this Out!

Viral videos do more than entertain us. In looking at recent trends, we see how they play a unique role in engaging listeners and spark upticks in music sales.

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Uncommon Sense

News and views from Nielsen's leading voices

By Venkatesh Bala, Chief Economist,
and Kevin Bowen, Principal, The Cambridge Group

Lessons From the Private Sector About Motivation

Public policy could benefit from a heavy dose of segmentation.

Featured Reports

  • Health and Wellness in America: The Consumer Perspective
    Consumers are aspiring to be healthier, but their busy lifestyles are getting in the way. However, retailers can help consumers reach their health and wellness goals.
  • Local Watch: Where You Live and its Impact on Your Choices
    There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
  • Listen Up: Music and the Multicultural Consumer
    African-American, Asian-American, and Hispanic consumers represent the vanguard of musical trends in the U.S. They drive the development of musical taste and they’re readily adopting new ways of consuming music.
  • Listen Up: Hispanic Consumers and Music
    African-American, Asian-American, and Hispanic consumers represent the vanguard of musical trends in the U.S. They drive the development of musical taste and they’re readily adopting new ways of consuming music.

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