Americans are increasingly becoming valuable social brand ambassadors, engaging in meaningful conversations online about the brands they see on TV. In fact, one restaurant brand saw a 735% increase in Tweets through an integrated campaign with a TV movie.
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By and large, consumers have always been hands-on when it comes to shopping for consumables. We squeeze the Charmin, smell the flowers and check for cracked eggs before heading to checkout. That’s why it comes as no surprise that the highest-growth product categories for online purchase intentions include e-books, event tickets, computer software, sporting goods and music.
For food manufacturers and retailers, bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials.
Network radio offers a wide variety of content to American listeners across the country. Because of that national appeal, similar to national television programming, the content from the 46 RADAR networks reaches the top designated market areas as well as a wealth of local towns, communities and neighborhoods.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.
What does the digital payment landscape look like today, what needs to happen to move the needle forward and who benefits as the shift happens? John Rountree, a principal at the Cambridge Group, offers some key insights.
E-commerce is growing around the world. In fact, global online purchase intention rates doubled—in some cases tripled—between 2011 and 2014 across more than half of 22 categories measured by Nielsen. But not all age groups are shopping online to the same degree.
Prior to the economic rebound, inflation and new space from large stores were the primary drivers of growth in Europe’s existing store formats. With a recovery still some way off, a new race to drive CPG spend is underway, and this race is to develop the modern convenience store.
With more and more Americans warming up to the social TV norm, viewers have become valuable social ambassadors for programmers and advertisers alike as they amplify content and messaging through their social spheres. So are people tweeting about brands?
U.S. grocers need to gear up for the opportunity online.
Life insurance means different things to different people. So what determines consumers’ points of view? In most cases, it comes down to age.