…BUT WITH INSURANCE, WHAT DO CONSUMERS LOOK FOR?

multicultural consumers are shaping the future of music

Everyday life includes plenty of risk, and many U.S. consumers could be better briefed about how to protect themselves against the unthinkable.

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Un-Product-ive Students

School-related product categories have seen little growth in purchase intentions since 2013.

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Get Up And Go!

Americans tend to lead busy lives, and many are looking for a caffeine and protein boost as they start their days.

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Growth Spurt

In just three years, global online purchase intentions have doubled, and in some cases tripled, for an array of consumer product categories.

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Uncommon Sense

News and views from Nielsen's leading voices

By Marcy Shinder,
Chief Marketing Officer

Let Your Customers Tell You What They Want to Talk About

Your marketing needs to follow consumer demand just as much as your services do.

Featured Reports

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