Social TV Surge

84% of U.S. smartphone and tablet owners today watch television with a second screen in hand. 

multicultural consumers are shaping the future of music

 

Americans are increasingly becoming valuable social brand ambassadors, engaging in meaningful conversations online about the brands they see on TV. In fact, one restaurant brand saw a 735% increase in Tweets through an integrated campaign with a TV movie.

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Digital Dollars

The digital payment landscape is an evolving one, and financial institutions aren’t the only ones vying for a seat at the table.

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Change The Channel

European consumers are increasingly focused on value, cost and convenience, leading to expansion in the discount trade channel. 

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Insurance Policy Maturity

Nielsen’s 2014 Consumer Insurance Sentiments Report identified significant differences in our attitudes about insurance as we age.

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Uncommon Sense

News and views from Nielsen's leading voices

By John Burbank,
President, Nielsen Strategic Initiatives

E-commerce Represents Window of Opportunity for Grocers

U.S. grocers need to gear up for the opportunity online.

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