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Confidence Climbing

The World Cup is catching fire on Twitter

In Q2 2014, the Nielsen Consumer Confidence Index, which measures perceptions of local job prospects, personal finances and spending intentions, reached its highest mark globally since 2007.

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The "Drink Up" Difference

The online “Drink Up” ad campaign fueled a 3% lift in incremental sales of bottled water among those who saw the ads.

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Creative Creators

Nielsen TV shows how a select group of fast-growing companies found unique ways to grow revenue and drive stock price appreciation.

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Drill (Down) Sergeant

The USMC needs to reach a very specific audience. Read how Nielsen Online Campaign Ratings helped them surpass all campaign goals.

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Uncommon Sense

News and views from Nielsen's leading voices

Randall Beard, Global Head,
Advertiser Solutions

Will There Be an Advertising Singularity?

Will "the singularity" arrive in advertising, if not everywhere?

Featured Reports

  • More of What We Want
    As device penetration grows, as content reaches people in ways it never could before, so does the appetite to engage with video. With only 24 hours in a day, how can we manage all this screen time?
  • The U.S. Breakthrough Innovation Report
    In 2014, we found 14 breakthrough innovations from a starting field of 3,463 launches in 2012 met the criteria for distinctiveness, relevance, and endurance.
  • The Bilingual Brain
    Understanding the impact of language is key for connecting with Hispanic Millennials, as well as for optimizing messaging to these consumers who increasingly identify as bilingual.
  • Doing Well By Doing Good
    Do consumers really care about conscious capitalism when it comes to buying decisions? For a growing number of consumers around the world, the answer is yes.

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