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Confidence Climbing

The World Cup is catching fire on Twitter

In Q2 2014, the Nielsen Consumer Confidence Index, which measures perceptions of local job prospects, personal finances and spending intentions, reached its highest mark globally since 2007.

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The "Drink Up" Difference

The online “Drink Up” ad campaign fueled a 3% lift in incremental sales of bottled water among those who saw the ads.

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Creative Creators

Nielsen TV shows how a select group of fast-growing companies found unique ways to grow revenue and drive stock price appreciation.

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Drill (Down) Sergeant

The USMC needs to reach a very specific audience. Read how Nielsen Online Campaign Ratings helped them surpass all campaign goals.

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Uncommon Sense

News and views from Nielsen's leading voices

By Uta Werner and Rick Hall

Making Trade Promotion Work

Four reasons trade promotions often underperform.

Featured Reports

  • Q2 2014 Consumer Confidence Report
    Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007.
  • Reaching the Few, the Proud
    Brand marketers need to understand if campaigns effectively reach their desired audiences online, especially for products and services focused on specific population segments. The USMC recently faced this challenge head on.
  • More of What We Want
    As device penetration grows, as content reaches people in ways it never could before, so does the appetite to engage with video. With only 24 hours in a day, how can we manage all this screen time?
  • The U.S. Breakthrough Innovation Report
    In 2014, we found 14 breakthrough innovations from a starting field of 3,463 launches in 2012 met the criteria for distinctiveness, relevance, and endurance.

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