Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is—30 percent growth in hours watched per month from fourth-quarter 2012 to fourth-quarter 2013.
Seventy percent of consumers are already aware of “wearables,” and about one in six (15%) of them currently use wearable tech—such as smart watches and fitness bands—in their daily lives. With experts predicting wearable tech to be the next big thing in consumer electronics, what kinds of gadgets are consumers willing to wear?
The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. So where is this listening growth coming from?
Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So a big part of radio programming involves determining how to cater to the broader audience while still focusing on core listeners.
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences.
When it comes to measuring success in any industry, there’s no better indicator than sales. The music biz is no exception, as companies continue to worry about the sales cycles associated with specific music singles. When companies focus solely on sales, however, they may miss other opportunities—including the ability to build sales.
During the bitter cold-spell sweeping much of the U.S. this winter, more Americans than usual turned to the Internet for entertainment. Four out of-5 U.S. web users access entertainment websites each month, and this January, 167 million Americans visited sites in the entertainment category.
In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.
Innovation in how we measure mirrors a continuously evolving media landscape. And for the first time in a Cross-Platform Report, Nielsen has migrated the reporting of mobile use and mobile video use from survey-based insights to metered data through electronic mobile measurement.
From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and accelerating.
The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But with the emergence of new technologies—and new measurement capabilities—video advertising is poised for change.
Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based on their consumption of content, we see a seismic shift coming in the next five years. Nowhere is this more acute than when it comes to television and video consumption.
To everything there is a season, and the music industry is no different. From holiday hits to summer jams, music trends vary with the weather. And understanding such trends can be crucial to success for artists, retailers and labels. So is there a “perfect” time to release a new album?
The start of a new year inevitably brings new resolutions and, for many, attempts to counter the effects from the holidays. It’s the same for many audio formats, which feel the impact of holiday programming on ratings from Thanksgiving until New Year’s. Radio programmers are now seeing those trends reverse in the results from the first post-holiday ratings book in Nielsen’s portable people meter (PPM) markets.
The 15-second ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its longer predecessors. That said, advertisers must now explore this new frontier further to make short-form ads more effective, regardless of the platform.
It’s no secret that Americans love sports. But much like real relationships, this amour is a sometimes complicated dance between fans, teams and players that can bring immense joy or deep heartbreak. No matter what, however, the love and desire for viewing sports content endures all—even the agony of defeat.
Millennials are some of the most connected consumers in America today. They’re also steady radio listeners. And despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.
242 million people listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming… because it depends on your employment status.
Ninety-two percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming…because it depends on your employment status.
While the entertainment quotient of Super Bowl XLVIII might be in question by some, the fact that the big game is a pillar of American entertainment can’t be disputed. A large contributing factor in that entertainment experience—some might even consider the driving factor—is the ads.
There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels.
According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game.
Football fans are invaluable to their favorite teams, lending their support all season and into the Super Bowl. But which of the super bowl teams' fans give them an edge in the online playing fields? We took a close look at how Denver Broncos and Seattle Seahawks fans connect with their favorite teams using the Web, mobile, and social media ahead of the big game.
As the debate rages on about the high cost of advertising during the Super Bowl, one thing is certain: big bucks are being spent in attempt to reach the growing audiences and big spenders tuning in on game day. So let’s take a stroll down memory lane and look at some of the ads that have made history over the past five years.
Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report.
On Tuesday, Jan. 28, 2014 President Barack Obama delivered his second State of the Union address for his second term in office. The sum of the average audience for the networks that carried it live and tape-delayed was 33,299,172 viewers with a combined household rating of 20.7.
By kickoff time this Sunday, football fans and casual observers everywhere will be settling in to watch or listen to Super Bowl XLVIII, an unrivaled broadcasting spectacle in American sporting culture. Yet despite the size of the event has become, there’s still nothing quite like the connection between fans and the local markets.
Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into unique characteristics and trends in local markets.
Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device.
As we prepare for this year’s big game and even bigger ads, let’s take a quick look back and commemorate those titans of the ad industry that have consistently proven that they’ve got the creative mojo to score big. And as kick-off approaches, we’re kicking off the Super Bowl Advertiser Hall of Fame because for many, the game is as much about the ads as the game itself.
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.
The holidays may seem like a distant memory now. However, before you start breaking your new resolutions, let’s recap the impact of Nielsen’s holiday ratings book, which spanned the four weeks between Thanksgiving and Christmas when holiday programming fills the audio spectrum all across the country.
Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year. This quarter's growth likely reflects Asia Pacific's expanding powerhouse ad market. As this market continues to gain momentum, Nielsen will be watching to see if the global advertising market will continue to pick up speed through the close of 2013.
There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV. But until now, we haven’t known how many people tweet about TV and brands— critical information for advertisers who want to benefit from Twitter TV activity to amplify brand messages.
When it comes to radio ratings, programmers are consistently focused on determining which listener group is the most influential. After all, appealing to the audience with the biggest influence is the best way to ensure a high-performing station.