2013 was a period of consolidation in Sri Lanka, marked by ripples from a series of corrective measures in 2012 aimed to chill an overheated economy. The indicators are that the worst could be over. And that's good news for companies and consumers alike.
Year after year, thousands of products across brands and organizations hit the retail shelves. Some succeed, whereas most fail. But every once in a while, comes along a product that changes the rules of the game and witnesses unprecedented success. This miniscule percentage falls within the realm of what we call ‘breakthrough innovation’. Scaling this summit is not easy but there are some fundamentals that can help you achieve this. The 'Breakthrough Innovation Report' is a deep dive into the competitive world of innovation in the fast-moving consumer goods space.
Global consumer confidence held steady with an index of 94 at the end of 2013, rounding out three consecutive quarters at that confidence level. Discretionary spending declined in all regions, many regions still feel mired in recession, and Asia-Pacific posted the only regional consumer confidence increase in Q4.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?
As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace, Asian Americans have emerged as a powerful economic force. The group’s buying behaviors and viewing patterns, however, are different and unique from the total population.
Today’s consumers face a growing array of devices and ways to encounter content–giving them the choice to connect anytime, anywhere. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total engagement will help marketers best reach their audience.
The U.S. market has been tough recently on many of the big consumer packaged goods (CPG) companies, after many years during which the leading players typically fared quite well. The advantage the leaders historically derived from their scale and scope is no longer what it once was, leaving big companies wondering how to adjust.
Marketers who can connect with sports fans have a captive audience. That’s because sports fans are connected and passionate when they’re engaged. And for sports like football, which compete with the holiday shopping season for attention, it’s crucial to deliver the right message in the right environment at the right time.
Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.