In this webinar, we looked at where consumption growth will come from in ASEAN over the next 10 years? And what are the factors that will lead to consumption take-off points as well as where are those bubbles of growth among 700 urban centers in Southeast Asia.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
The Malaysian consumer confidence showed signs of resilience in the second quarter of 2017 with an index score of 94 percentage points - up seven points compared to Q2 2016, securing its spot as the 28th most confident country globally.
Mega-cities such as Jakarta, Manila and Bangkok come to mind when companies and investors think of ASEAN. While these mega-cities are important to consumer market, they do not dominate consumer demand.
While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.
The dynamic economic environment across Asia continues to create both prosperity and stagnation among FMCG markets in Asia. While the region is diverse, what works in one market will not necessarily work in all.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
What are some of the biggest technological influences that will cause the largest impact to consumers, products, industry and society? Are consumers, retailers and suppliers ready for technology trends that will dominate the way we work, live and play in the next 5 years?
The Malaysian consumer confidence ended 2016 on a gloomy note as the index dipped five points from third quarter to 84 percentage points. Malaysia slipped seven spot to be world's 37th most confident country.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
2016 has been a momentous year on the world stage with Britain voting to exit the European Union and Donald Trump winning the United States election. There have been major upheavals in the Asia Pacific too – literally in New Zealand and Japan with damaging earthquakes, but also a political scandal in South Korea, the passing away of Thailand’s King Bhumibol, and unexpected currency reforms announced in India. We are living in uncertain times where disruption is becoming the new norm.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Malaysia’s consumer confidence index remained pessimistic but steady in Q3 2016 with an increase of two index points to 89 percentage points compared to previous quarter. Malaysia slipped two spots to be 30th most confident country globally.
Amidst steadily rising reports that Asia is on the cusp of an obesity epidemic and growing speculation among the healthcare community that general health and wellness in Asia over the coming years is on a concerning trajectory, Asian consumers are becoming more conscious of their food choices and many say they are concerned about their weight.
1 in 2 Malaysian consumers feel anxious when their mobile devices are not close at hand. The struggle is real and in an increasingly connected world where news, retail shopping, banking and entertainment are all available 24/7 on a variety of mobile devices, fear of missing out (FOMO) is a legitimate phenomenon.
The 2016 report is the second edition of the Nielsen Southeast Asia Breakthrough Innovation Report. The report looks at new products launched in more than 160 product categories, representing 71% of annual fast-moving consumer goods (FMCG) sales across Indonesia, Thailand, Philippines, Vietnam and Malaysia.
Asia Pacific continues to shine on most companies’ radar when looking for growth opportunities thanks to its combination of large populations with increasing spending capacity and optimistic consumer sentiment. Across Asia Pacific, four markets boast GDP growth at greater than 5% (China, India, Philippines and Vietnam) and six markets are enjoying higher GDP growth in 2016 than last year (Australia, Indonesia, South Korea, New Zealand, Philippines and Thailand).
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
The Malaysian consumer confidence trends upwards in the second quarter of 2016 with 87 percentage points (an increase of 8 pp from last quarter), after a steady downward drift since end of 2014. Malaysia is now the 28th most confident country globally.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
The Malaysian consumer confidence remain stable at the start of the first quarter of 2016 with 79 percentage points (dipping 1 point from previous quarter) and retains its position as 36th most confident country globally.
Traditionally, MNCs have dominated many markets in Southeast Asia but today, the competitive landscape is shifting. Local players have become a force to be reckoned with and have irreversibly re-shaped Asia's first FMCG sector.
No matter where you live or who you are, dirt and grime are inescapable facts of life. As such, we all need to clean—and we spend a significant amount of time keeping our homes and clothes clean and fresh.
Over the past decade or so, as multinational organisations tackled challenges such as increasing competition, financial crises, and slow growth in developed markets, many increasingly looked to emerging regions such as Asia as a source of growth. Nowhere was this trend more evident than the FMCG sector.
The past decade has seen unprecedented change in the technology and telecommunications sector in Asia-Pacific, and the coming years show no sign of a slowdown. The availability of smartphones, tablets, Wi-Fi, 4G networks and ecommerce is changing the way business is conducted, and driving huge-scale innovation in areas ranging from customer engagement to retail models.
It's easy to reach Super Consumers, once you know who they are. But identifying the optimal strategies to change their behaviour is another matter. Nielsen has come up with a five-point plan to maximise the value of the telco Super Consumer.
Asia Pacific business leaders predict that by 2020 business models will look significantly different to today, and few believe their organisations are prepared to deal with the rapid pace of change taking place in today’s business environment, according to a new report released today by global measurement company, Nielsen.
Nielsen’s first annual Asia Pacific Business Sentiment Survey delves into the inner-most thoughts and concerns of business leaders around the region and reveals how they are preparing to tackle accelerating, complex and challenging change events in the future.
The Malaysian consumer confidence index for Q4 2015 climbed to 80 percentage points (pp) from 78 points in previous quarter, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions.
The rising spending power of Southeast Asia's aspirational consumers is creating a surge in demand for premium products, particularly in the FMCG sector where premium offerings are growing at tice the rate of any other price tier.
The Malaysian consumer confidence index for Q3 2015 slipped to a 10 year low of 78 percentage points. While Malaysia rank 7th globally when it comes to savings, one third of Malaysian consumers are worried about the nation's economic future, political stability and job security.
The number of consumers who are willing to pay more for sustainable products and services continue to rise with nearly seven in 10 Malaysian consumers inclined to pay extra for products and services that come from companies who are committed towards creating a positive social and environmental impact.
While advertising in the form of word-of-mouth recommendations from people they know and trust continue to be the most trusted source of advertising by consumers in Malaysia, owned online channels are increasingly finding their way into the consumer's circle of trust.
Rapid urbanization, the growth of the middle class and rising rates of female participation in the labor force, especially in many developing markets, are expected to stimulate growth in global baby food and diaper sales.
Why is baby care a big market for little consumers in Asia Pacific? What are the drivers in developing markets fuelling the global baby food and diapers sale growth? What are the trends in the Asia Pacific baby food and diaper market? What’s at stake and how can baby care manufacturers succeed?
While consumer confidence declined in 10 of 14 Asia-Pacific markets, the region still leads all global regions with an index score of 107. Among the four markets that improved from the previous quarter, the Philippines showed the biggest quarterly country-level confidence increase of seven index points, rising to a score of 122—the country’s highest level on record.
The Malaysian consumer confidence index for Q2 2015 slipped to 89 percentage points (pp) from 94 points in previous quarter, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions.
Is your digital advertising reaching the right consumers? From pageviews to video views, click-through rate to impressions, traditional forms of digital measurement have a major flaw – they leave media buyers and planners wondering “who saw my ad?”.
Nielsen's Regan Leggett shares his views on some of the key factors shaping ASEAN's emerging cities and rural areas, such as cross-border trading, demographic shifts, changing consumer lifestyles, and access to infrastructure and technology.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
The challenge for retailers, manufacturers and service providers is to understand the latent needs and emerging demands of each population tier. Discover the way forward for doing business in ASEAN from 2015 to 2025.
Less than two in every one hundred new products launched in Southeast Asia meet key innovation success criteria for distinctiveness, relevance and endurance, according to new research and analysis undertaken by Nielsen.
Southeast Asia's developing nations are contributing significantly to growth of the global snack food industry, and with the region set to welcome almost 300 million new consumers in the next month, spending on snack foods is forecast to increase even more.
Although car ownership in the majority of Southeast Asian markets is among the lowest levels globally, a new global report from Nielsen reveals consumers throughout the region are displaying strong intention to purchase a new car and will drive much of the world’s automotive demand in the coming two years.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
Consumer confidence in Malaysia stood at 98 points, according to the latest Consumer Confidence Index released by Nielsen, a global information and measurement company. This is the first time where Malaysian consumer confidence level dipped below the 100 point since year 2010. An index below 100 indicates pessimism among Malaysians.
Global consumer confidence held steady with an index of 94 for three consecutive quarters, ending 2013 one point higher than it started (Q1 2013) and three points higher than the same time period the previous year (Q4 2012), according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions.
According to a new study by Nielsen, three quarters of Malaysians (74%) believe they will achieve all their financial goals for the future, with a significant proportion being aware of the need to take a proactive approach to saving/investing.
Money can be tight no matter where we live. After paying essential living expenses, there is often too little money left for spending or saving on discretionary items. In fact, Nielsen reports that around the world we allot just 10 percent of our monthly income for saving and investment purposes on average. Is that enough?
As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace, Asian Americans have emerged as a powerful economic force. The group’s buying behaviors and viewing patterns, however, are different and unique from the total population.
The U.S. market has been tough recently on many of the big consumer packaged goods (CPG) companies, after many years during which the leading players typically fared quite well. The advantage the leaders historically derived from their scale and scope is no longer what it once was, leaving big companies wondering how to adjust.
With the global middle class growing by 70 million each year, and food prices expected to more than double within the next two decades, the world is entering an unprecedented period of rising demand, economic pressure and aspirationally driven buying behavior.
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is critical to making lasting connections.
The road to better jobs, more money and improved lifestyles is all paved by education. More than three-quarters of global online respondents agree that receiving a higher education, such as college, is important and three-fourths believe educational opportunities can lead to better employment and higher income.
Female empowerment is growing across Asia as women secure better and more independent incomes, higher education and gender equality. In tandem, women’s spending power has increased exponentially in recent years, which will likely benefit a number of sectors, particularly grocery retailers and FMCG manufacturers.
With the increasing number of supermarkets across the Philippines, Filipino shopping habits are shifting: shoppers are making “top-up” shopping trips in supermarkets more frequently, and visiting the supermarket more frequently is becoming the norm.
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?
With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education or religious aspirations, we are more alike than we are different. What drives our shopping preferences, however, can vary considerably depending on where we live.
To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.