The Malaysia consumer confidence index has improved in the first quarter of 2018 to 104 percentage points, up 10 points from the previous quarter. This is the first time since Q3 2013 that the country’s confidence score has surpassed the 100 point mark, which indicates a level of cautious optimism among Malaysian consumers.
Malaysian consumers are optimistic about the country’s economic outlook and they perceive the recent initiatives announced by the government, such as the reduction of goods and services tax (GST), as being good for consumers, according to a survey conducted by Nielsen Malaysia.
The Malaysian media landscape has shifted over the past couple of years, changing the way Malaysians interact with each other, how they form their opinions and how they make purchase decisions. We are in the midst of an exciting time for Malaysian media, as digital media continues to grow and traditional media innovates to keep pace and stay relevant.
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first Paralympic Games in Rome, Italy in 1960.
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be mindful of, too.
VOD programming allows consumers to watch what they watch, when they watch and how they watch. And today, nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.