Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
While some measure success on the number of their Facebook fans, latest insights highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.
No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?
Online shopping has had exceptional growth with more than three times the number of New Zealanders transacting online than 10 years ago. So, what do we know about recent behaviours in shopping via the internet - how and where are we going to buy?
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Kiwis have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total online population. The number of people shopping online increased by over 100,000, growth of 6.1 percent in the last year. It’s a trend that will continue to grow and with this, online shopping spend will increase substantially.
Corporate social responsibility is practiced by companies dedicated to making a positive social or environmental impact on society.You’d be hard pressed to find a Kiwi who said he or she didn’t care. But does care convert to action when it comes to buying decisions?
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
Kiwis are expanding their engagement across different sized screens and media platforms; for marketers it's all about keeping up with - and in many cases, staying ahead of - these consumers. Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make however, the speed of change in the world of media and advertising is creating new uncertainties.