We’re passionate about driving, we love it and the three-quarters of Kiwis who own a vehicle need it to get where we want to go. We’re also used car nation, 52% percent of consumers plan to buy a car in the next 2 years with 42% intending to purchase a used vehicle.
People are passionate about car ownership—whether new or used—and findings from Nielsen show how this passion will drive auto sales across the globe.
Empty nests can equate to shifting household spending priorities. The money we once dedicated to support a young and growing family is often replaced by aging lifestyle changes that can include dietary adjustments, physical constraints, medical considerations and travel challenges. Are industries seizing the opportunity, and rising to meet the needs and challenges of an aging demographic?
When it comes to getting your brand messaging across to the typical smartphone user, you've got about 90 minutes in their day to make an impact. How many of those minutes are penetrated by your brand?
Each day, New Zealanders spend over three hours watching television. And if you live in a SKY household you are watching even more. However, last year we saw some shifts in figures for people using television (PUTs).
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
Shopper research highlights that what shoppers say does not necessarily equal what they do, as 99 percent of their behaviour is subconscious. Observing and demystifying what consumers are really feeling, and translating this to what they are doing in store, was a key focus for a recent effort between Nielsen’s Shopper team and Wrigley – one of the largest manufacturers retailing at the front of store.
Nearly 2.2 million Kiwis are using internet banking each month. It saves time and it’s convenient. We explore the banking relationships of New Zealand consumers.
Innovation takes practice, a focus on the fundamentals, and creativity. It takes attention to detail and a passion for turning great ideas into products that consumers want. Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and analytics.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.