Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-realted products. Nevertheless, the global audience is willing and eager to shop the web.
We are bombarded with thousands of visual advertising cues every day. So it is baffling how few agencies are taking advantage of the opportunity to know - not guess - how their concepts will fare in the real world.
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.
What if you discover your market share has been stagnant for 30 years, and you need to do something drastic to build the business and therefore profits? This was the challenge Farmers Mutual Group (FMG) faced in New Zealand. The rural insurance provider had been applying the same tactics and keeping clients for many years. But it wasn’t growing, and didn’t know what current customers thought of them….if in fact customers cared at all!
Finding ways to grow sales has never been tougher. A handful of companies, however, are still finding growth opportunities within their existing customer bases. By identifying their ‘Super Consumers’ – those consumers that spend a lot and engage a lot, companies are tailoring their marketing and sales efforts to boost incremental sales.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
While some measure success on the number of their Facebook fans, latest insights highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.
No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?
Online shopping has had exceptional growth with more than three times the number of New Zealanders transacting online than 10 years ago. So, what do we know about recent behaviours in shopping via the internet - how and where are we going to buy?
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.