Mature brands will find themselves in a broader range of situations than new ones. When it becomes clear that your established brand needs investment to grow your circle of buyers, how do you know which path will work best for you?
Though global consumer confidence remained stable in the first quarter, there was notable variation on a country-by-country basis, and many markets noted a growing recessionary sentiment. In fact, six in 10 global respondents believed their nation’s economy was in recession in the first quarter.
Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100.
The Singapore Q1 2016 consumer confidence index has commenced on a subdued note of 88 points. Are Singaporeans optimistic and how are they coping?
Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.
Singapore has a complex retail environment where competition is intense for both global and local brands to compete for the attention and wallets of consumers. Although a brand’s origin may influence a shopper’s purchase decision, sentiments differ by product categories. So, what's at the heart of the Singapore consumer when it comes to brand origins?
In the digital world, IT is everyone’s job, and the democratization of IT is an unstoppable force.
How did business intelligence break free of its centralized command-and-control heritage to meet the challenge of the agile, democratic, digital world?
A home is an important asset as Singaporeans are among the highest population across Southeast Asia to own one. Locals seek a lower price tag and performance when it comes to purchasing home cleaning and laundry products.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.