Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
More than 2 in 5 Singaporeans shop online and offline. Nearly 8 in 10 shoppers are Millennials and Gen-X Singaporeans. Most shoppers rely on recommendations from family and friends. Who are the omnichannel shoppers in Singapore? What are they buying and why?
Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.
Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
Global consumer confidence started 2015 with an index score of 97—an increase of one point from fourth-quarter 2014 and from a year-ago. Compared to the end of last year, when all regional confidence scores declined, the first quarter was more upbeat, as confidence increased slightly or remained stable in every region except Latin America.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum. The index, which has been on a slow and steady rise for about two years, is still above a pre-recession level of 94 from third-quarter 2007.
Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.