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President, Nielsen Strategic Initiatives
John Burbank oversees strategic initiatives for Nielsen. Appointed to this role in November 2010, John is responsible for leading Nielsen’s innovation and new business opportunities across online and e-commerce.
For two years prior to this role, John was CEO of Nielsen’s Online division where he led the company’s global internet measurement business. During his tenure as CEO, John established strategic relationships with industry leaders such as Facebook, and continued Nielsen’s growth in key international markets. Prior to his Online role, John served as Chief Marketing Officer for Nielsen.
Before Nielsen, John was Chief Marketing Officer for AOL, and before that, he served as Vice President Marketing at AT&T / Cingular where he lead the company’s consumer growth segments and new media programs. For 10 years, John was employed by the Procter & Gamble Company where he pioneered online marketing and e-commerce activities on the Pampers brand. Earlier in his career, John worked for the Chicago Tribune Company.
He received a BA and MBA from the University of Chicago.
