Millennials and Gen X consumers are more likely to seek out and buy products that are labeled organic and free of GMOs.

Importance of Claim by Income & Generation

Transparency and clean label are not point-in-time fads. They have gone mainstream, and competition for consumers seeking clarity, purity and responsibility is going to continue to increase.       

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Decisions, Decisions

Decisions, Decisions

Decisions around car buying can vary depending on many things, including geography. And these differences can have media strategy implications for advertisers.

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Powerful Packaging

Powerful Packaging

In the wine category, where traditional media spending is low, a majority of 'advertising' happens at shelf. That's why having the right packaging is critical.

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Protein Preferences

Protein Preferences

Food and beverage products that are rich in protein have a unique opportunity to resonate with today's shoppers and the retailers that stock them on their shelves.

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Fresh Produce Drives Volume Growth

As kids head back to school, parents are looking for healthy foods for packed lunches and after school snacks. And they’re causing a rise in produce sales in the five weeks surrounding the first days of school.

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Perspectives

from Nielsen's leading voices

Ailsa Wingfield, Emerging Markets Thought Leadership

Who is Africa's Consuming Class?

The term "untapped potential" is often bandied about when it comes to Africa, but when we drill down to the reality, the numbers speak for themselves.

Ratings Academy

Nielsen Ratings Academy

Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings.

Reports

  • African-American Women: Our Science, Her Magic 
    This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
  • Surviving the Storm: Latin America 
    Recent financial and political instability has affected the majority of Latin American countries, and consumers will continue to navigate the retail environment with a savings mindset, seeking deals and value where they can.
  • Q1 2017 Local Watch Report: TV Trends in Our Cities 
    This edition of Nielsen’s Local Watch Report focuses on news consumption. Since 2015, news viewing has been on the rise and has only increased in 2017—but growth isn’t the only good news here.
  • Latina 2.0 
    Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.
 

Newswire