Powerful Purchasers

5.5% of U.S. households have a member with intellectual disabilities, representing $31B in annual buying power

Households with intellectual disabilities made an average of 126 shopping trips during the year, spending $36 on UPC-coded items per occasion, and both of these figures are larger than those of the total household average.

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Accessible Ale

22% of beer drinkers said they think the importance of being made locally has grown over the last couple of years.

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Affleck Effect

According to a recent Nielsen Talent Analytics study, 45% of those surveyed thought Ben Affleck was influential.

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Clutter Cutter

Publicis New York Chairman Linda Kaplan Thaler, shares her thoughts about the power of creativity in marketing.

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Uncommon Sense

News and views from Nielsen's leading voices

Chris Louie, SVP Product Leadership

Perspectives on 'Thriving in 2020'

In about four months, we’ll have made it to "the future"—at least according to the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?

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