Neighborhood Watch

CITIES HAVE DISTINCT VIEWING FINGERPRINTS

multicultural consumers are shaping the future of music

How and what we watch are as diverse as the residents of the communities we live in.

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Roadmap To Success

Recording artist Passenger used Nielsen Soundscan data to connect with fans and radio stations around the country.

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Musical Mentors

Multicultural audiences are shaping musical preferences and creating new marketing lanes for cross-platform goods and services

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An Apple A Day…

Health and wellness is trending. In fact, 32% of U.S. consumers believe functional foods and beverages can replace some medicines.

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Uncommon Sense

News and views from Nielsen's leading voices

By Venkatesh Bala, Chief Economist,
and Kevin Bowen, Principal, The Cambridge Group

Lessons From the Private Sector About Motivation

Public policy could benefit from a heavy dose of segmentation.

Featured Reports

  • Health and Wellness in America: The Consumer Perspective
    Consumers are aspiring to be healthier, but their busy lifestyles are getting in the way. However, retailers can help consumers reach their health and wellness goals.
  • Local Watch: Where You Live and its Impact on Your Choices
    There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
  • Listen Up: Music and the Multicultural Consumer
    African-American, Asian-American, and Hispanic consumers represent the vanguard of musical trends in the U.S. They drive the development of musical taste and they’re readily adopting new ways of consuming music.
  • Listen Up: Hispanic Consumers and Music
    African-American, Asian-American, and Hispanic consumers represent the vanguard of musical trends in the U.S. They drive the development of musical taste and they’re readily adopting new ways of consuming music.

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