Start Your Engines!

The Daytona 500 reaches fans in large cities and small towns and was viewed by nearly 20M people in 2016

The Daytona 500 is also a social media event, driving engagement across online platforms. Last year’s race was the most “Tweeted” about television program on its 2016 air date, with 439,000 Tweets, up 48% from 2015.  


Performance Push

The sum of all the songs performed on the Grammy telecast generated a 140% increase in song sales and a 30% increase in on-demand streams.


Kibbles & Trips

The pet care category triggers more trips to the grocery store than any other category, with 57% of pet care category needs prompting a shopping trip.


Food as Medicine

Diabetic households managing their health with diet spend 6% more annually across the fresh department and the center of the store.


Perspectives from Nielsen's leading voices

Karen Worton, Global SVP,
Reference Data

Re-Thinking Product Reference Data

Unconstrained by physical walls, e-commerce retailers offer huge inventories of products in endless aisles. But our physical world product coding processes can’t scale to e-commerce: they’re too costly and too slow.

Journal of Measurement

Volume 1, Issue 2

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • The Secrets to Spanish-Language TV ROI 
    Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
  • Capitalizing on Health & Wellness Trends 
    Being healthy isn’t a new trend. After all, no one wants to be unhealthy. How consumers approach their health, however, is distinctly different from how they did in the not-too-distant past.
  • Q4 2016 Consumer Confidence Report 
    Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101.