Old Faithful

68% of snackers surveyed keep a few snacks in rotation

multicultural consumers are shaping the future of music

 

Snack planners tend to eat snacks at home (79%), with family and friends (68%) and buy snacks in store aisles (63%) rather than at check-out.

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Culture Counts

87% of African-Americans surveyed feel that ethnic recognition is important, compared with 59% of the general population.

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…Checking It Twice

The list of coveted video games for 2014’s holidays are mostly familiar titles and annual franchises.

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Seeking Simple

A recent survey discovered that 80% of marketers would prefer to measure multi-screen success with one metric, compared with 16% that currently do. 

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Uncommon Sense

News and views from Nielsen's leading voices

By Wendy Salomon,
VP, Reputation Management

How Do You Measure Reputation?

Even with corporate reputation growing in importance, reputation management measurements often lag. So how can brands assess their reputations?

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