That’s The Spirit

The week before the Super Bowl, sales of beer, wine  and spirits are higher than the three weeks prior

Additionally, women – who account for 57% of wine consumption – make up about 46% of Super Bowl watchers, compared to around 33% during the regular season.

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Confidence
Cool Off

Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97.

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Digital Daters

When looking at unique audience, a larger percentage of all OKCupid users sign in both in the morning and night than Tinder users.

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On-The-Go Growth

More than 18,000 new retail stores have opened in the U.S. since 2007, and 88% of that expansion has come from small-format stores.

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Uncommon Sense

News and views from Nielsen's leading voices

By Peter Shapiro, Vice President, Marketing Performance

Is it Time for a Price Increase?

It can be tempting for CPG companies to raise prices looking for growth, especially if market growth is off balance. But should they?

Reports

  • The Year in Sports Media Report: 2015 
    Over the last 10 years, the media market has undergone a drastic transformation, which has positively affected sports on TV. There is an enormous amount of sports content to choose from and a shocking amount of hours viewed.
  • Q4 2015 Consumer Confidence Report 
    Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Europe was the only region to show consistent confidence improvements throughout the year across all three indicators (job prospects, personal finances and intentions to buy).
  • Case Study: Don't Let Building Brand Awareness Drive You Nuts 
    To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.
  • Q4 2015 Local Watch Report: Where You Live and its Impact on Your Choices 
    In this edition of the Local Watch Report, we turn our focus to young voters, who represent over a quarter of all U.S. registered voters. Understanding their media touchpoints, lifestyles and voting habits is key to optimizing advertising potential and capturing their attention.
 

Newswire