Produce Prediction

Global respondents say they plan to buy more fruit and vegetables in the next six months

While consumers plan to buy more good-for-you foods, they still plan to buy the same amount of indulgent treats, like cookies and cakes, ice cream and chocolate.


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To Continue

The deciding factor when picking one new gaming console over another is largely feature-driven.


Nuthin' But Net

While all fans have spent more time watching the NBA over the past decade, the jump in African-Americans' time spent watching among all ethnicities' TV viewership has been astounding.


Pretty Impressive

Hispanics drive 14% of overall fragrances sales and 13% of cosmetics sales, the top two beauty care categories for Hispanic shopper spending.


Uncommon Sense

News and views from Nielsen's leading voices

By Randall Beard, President,
North America

Digital Ad Effectiveness
and ‘Reach Efficiency’

Digital audience measurement is getting better, but few advertisers are tapping a big ad effectiveness opportunity: serving ads to their intended audience.

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