Valuable Voyagers

Millennials now account for as much as 50% of the shoppers in the total travel retail market

Millennials’ disposition to indulgence presents an opportunity for travel retail outlets that sell luxury goods. Furthermore, when asked about why they visit shopping areas after passing through the security of an airport, buying themselves a treat is cited almost one-third of the time. 


Star Power Paradox

Celebrities are effective catalysts at driving social media chatter and generating online views, but using a celebrity in an ad doesn't guarantee cross-platform success.


Rise & Shine

Nielsen’s latest Local Watch Report found that working moms watch more early morning news than stay-at-home moms.


Cutlet Considerations

Nielsen research shows that consumers’ meat purchase decisions fall within three priority tiers: cost, usage and value claims.


Perspectives from Nielsen's leading voices

Michelle Kennedy, Program Manager, Thought Leadership

Wrangling Data in
a Big Data World

Useful business insights come from combining internal data with a multiplicity of external data sources, and it’s data integration that allows this scenario to play out.

Journal of Measurement

Volume 1, Issue 2

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • Q4 2016 Consumer Confidence Report 
    Third-quarter global consumer confidence increased one point from the second quarter to 99. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic diversity around the world.
  • A Fresh Look at Multicultural Consumers 
    The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.
  • The Year in Sports Media Report: 2016 
    The Year in Sports Media report spotlights how dramatic, come-from-behind victories and historic championships affected brands, and looks at key trends that will shape the sports business in 2017 and for years to come.