“Local Digerati”—who use Internet and mobile apps for local news—total nearly 30 million in the U.S.

multicultural consumers are shaping the future of music


The majority of local digerati are female (55%). This group is also on the younger side—40% are between 18-34 years old.


Let’s Talk Tech

30% of American drivers polled drive cars that have at least one connected feature, the most common (18%) being “vehicle-to-driver communication.”


Cut It Out!

Roughly one-third of global respondents surveyed feel it’s very important that foods are low in things like cholesterol, salt, sugar and fat.


Promo Pals

Brands are increasingly partnering with music artists and sports figures to increase their appeal by association. 


Uncommon Sense

News and views from Nielsen's leading voices

By Stuart Taylor, SVP, Custom Analytics, and Phil Tedesco, Senior Manager, Assortment

In Search of Growth? look to the Shelf

As retailers look for opportunity amid an evolving landscape, the shelf can unlock substantial value for retailers and manufacturers alike.

Featured Reports

  • Q4 2014 Consumer Confidence Report
    Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum. The index, which has been on a slow and steady rise for about two years, is still above a pre-recession level of 94 from third-quarter 2007.
  • Local Watch: Where You Live and its Impact on Your Choices
    The forces of fragmentation are strong today in television, as access to content and the availability of programming across platforms reshapes how and when consumers watch. The fundamental changes that are reshaping the viewing landscape are playing out differently across local markets for the simple reason that localism matters now more than ever.
  • We Are What We Eat
    Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.


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