Consumer confidence increased among the world’s biggest economies in Q3 2014: it grew four points in the U.S. (108), one point in Germany (97), three points in the U.K. and four points in Japan (77).
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You’ve got the pumpkins, the costume and the candy, but have you got a blood-curdling movie to round out your Halloween evening?
Are you a glass half empty or half full kind of person? If you are the latter, then you’d be pleased to know that just over half of global respondents in Q3 believed the job market would be good or excellent in the next 12 months. This modest increase follows steady but small upticks reported since 2009.
In looking at U.S. radio listening trends in October, it’s clear that Americans were, indeed, ready for some football—and some baseball in select pennant-chasing markets. Sports radio, already on the uptick as we reported last month, shot upward in October, setting several records along the way.
Country’s cross-over appeal isn’t exactly new—country twang has found its way to the pop charts many times over the past 50 years. These days, however, hybrid country-pop music reflects a new generation of fans influenced by other genres topping today’s charts, including rap and hip-hop, among others.
The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver with their marketing spending?
With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also craving mobile apps. And just like candy, they tend to stock up on more than they may need.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since the first quarter of 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
What’s on U.S. retailer wish lists this year? A prosperous holiday shopping season. It’s been a tough year for U.S. retailers, but there are some positives heading into the holiday season. In fact, 22% of Americans are already shopping.
Fragmentation is not exclusive to the media landscape. Choice and variety are just as prevalent in the consumer product realm, and access to information has never been greater, which means Americans are savvier than ever when it comes to where they shop and whether they stay loyal to brands and their products.
Snacks seem to be available almost everywhere we shop. And since 58% of global respondents say that most of their snack purchases are unplanned, it makes good business sense to have snacks at the ready and within arm’s reach.