Finding Taylor's Tunes

Where Do Fans Turn When Artists Swim Against the Stream? 

multicultural consumers are shaping the future of music


With 79% of the U.S. population now listening to music online, how do fans react when the music they want to listen to isn't available for streaming?


Hang Ten

Riding the wave of holiday shopping associated with the holidays, 10% of U.S. households say they plan to spend more this year than they did last year.    


War, What Is It Good For?

Keeping us awake at night. Consumer concerns about war increased in 4 out of 5 regions in Q3.


Standing At Attention

Recent military-themed ads outperformed traditional ads in memorability, brand communication and message recognition. 


Uncommon Sense

News and views from Nielsen's leading voices

By Mitch Barns, CEO

Riding the Disruption Wave

What does it take to disrupt yourself before you are disrupted? Three factors can play a big role.

Featured Reports

  • Q3 2014 Consumer Confidence Report
    Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year.
  • Snack Attack: What Consumers are Reaching for Around the World
    As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
  • Powerful. Growing. Influential. The African-American Consumer
    The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She also offers an unparalleled opportunity for brands.
  • Breakthrough Innovation Report - Europe
    Thousands of new product launches fail in their first year, costing businesses millions of pounds, yet manufacturers can reverse these outcomes by changing their approach to innovation.


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