The average U.S. grocery store sells about 360 different wines in a week

The average American consumer spends $47 per supermarket trip, but that number jumps to $75 when the shopper buys wine.


As Seen On TV

53% of American moviegoers surveyed said they pay attention to movie ads during TV commercial breaks.


Breaking News

Despite leading all categories in Nielsen’s Portable People Meter survey, the News/Talk format reported its lowest January level in measured history.


Health Inspectors

Healthy products with packaging callouts tend to outperform the category as a whole, suggesting that shoppers read labels before buying.


Uncommon Sense

News and views from Nielsen's leading voices

By Randall Beard, President,
North America

Digital Ad Effectiveness
and ‘Reach Efficiency’

Digital audience measurement is getting better, but few advertisers are tapping a big ad effectiveness opportunity: serving ads to their intended audience..

Featured Reports

  • The Path to Efficient Trade Promotions
    America is pretty bad when it comes to trade promotions—or at least in terms of getting a positive return on that investment. And what’s more, the problem is getting worse. There are, however, ways to turn things around. The key, as with many challenges is understanding what’s not working and using data and clear strategies to get back on track.
  • The Year in Sports Media Report: 2014
    This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
  • Q4 2014 Consumer Confidence Report
    Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum.
  • Local Watch: Where You Live and its Impact on Your Choices
    The fundamental changes that are reshaping the viewing landscape are playing out differently across local markets, meaning localism matters now more than ever.