In the last year, 88% of U.S. households have purchased organic food and beverages.

Accessible Organics

For many, organic has become a state of mind. In fact, 29% of Americans say organic claims influence their purchasing of food and beverage categories.        

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Radio Reach

Radio Reach

The Hispanic and black radio audience totals 74.7 million people 12 and older, up 6.25% from 70.3 million just five years ago.

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Local Love

Powerful Packaging

In the wine category, where traditional media spending is low, a majority of 'advertising' happens at shelf. That's why having the right packaging is critical.

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Protein Power

Protein Power

When it comes to protein, animal protein from meat, such as chicken, beef, turkey, pork and seafood, ranks first among North Americans.

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Marketers who seek to reach Latinas of different generations, should take note of the multiple mediums they use to get information and find entertainment.

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Perspectives

from Nielsen's leading voices

Ailsa Wingfield, Emerging Markets Thought Leadership

Who is Africa's Consuming Class?

The term "untapped potential" is often bandied about when it comes to Africa, but when we drill down to the reality, the numbers speak for themselves.

Ratings Academy

Nielsen Ratings Academy

Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings.

Reports

  • African-American Women: Our Science, Her Magic 
    This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
  • Surviving the Storm: Latin America 
    Recent financial and political instability has affected the majority of Latin American countries, and consumers will continue to navigate the retail environment with a savings mindset, seeking deals and value where they can.
  • Q1 2017 Local Watch Report: TV Trends in Our Cities 
    This edition of Nielsen’s Local Watch Report focuses on news consumption. Since 2015, news viewing has been on the rise and has only increased in 2017—but growth isn’t the only good news here.
  • Latina 2.0 
    Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.
 

Newswire