News and views from Nielsen's leading voices
Digital audience measurement is getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for. So what’s next?
Considering consumers’ strong interest in getting healthier, and recent purchasing trends, “good-for-you” products are positioned for continued growth. In fact, 40% of global respondents say they plan to buy more fruit (41%) and vegetables (39%) in the next six months. How can manufacturers and retailers reach consumers with health and wellness on their minds?
Who are the NBA's biggest fans? With on-court talent hailing from all parts of the globe—from Argentina to Australia—it stands to reason that the NBA has one of the most culturally and racially diverse followings of all sport leagues.
While beauty sales were stagnant last year, sales in several key beauty categories grew within Hispanic households. As a result, Latinos, who represent about 17% of U.S. population, are becoming more important to health care and beauty.
This holiday season also ushered in a transition to the latest generation of gaming consoles (Nintendo Wii U, Sony PlayStation 4 and Microsoft Xbox One). However, even though their devices are new, the vast majority of eighth gen owners are not newcomers to console gaming: nine in 10 have previously owned a seventh gen console.
When it comes to generating buzz for new movies, trailers and TV commercials remain king. That’s because, movie previews and TV spots are the top two ways Americans get their movie info, regardless of age or the ever-expanding list of devices and platforms competing for people’s attention.
As another historic winter grinds on in the northeast and football fans everywhere endure their own seasonal depression now that the NFL season has ended, the January portable people meter survey results come down to one thing for many leading radio formats: deflation.
Half of consumers around the world say they’re actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn’t always paved with good intentions. So do desires materialize where it counts—at the point of sale?
There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor, which is giving savvy retailers an opportunity to offer convenience and boosting their profits in the process.
These days, album and song sales are just a part of the fragmented music ecosystem. Music consumption today is more accurately measured by multiple metrics—sales, streams, airplay and social—providing the most accurate view of how an artist is truly resonating with fans.