Leading By Example

Consumer confidence increased in 65% of markets in Q3 2014

multicultural consumers are shaping the future of music


Consumer confidence increased among the world’s biggest economies in Q3 2014: it grew four points in the U.S. (108), one point in Germany (97), three points in the U.K. and four points in Japan (77).


Bah Humbug!

Though 22% of Americans have begun shopping for the holidays, 10% of women and 8% of men say they won’t shop at all this year.


Shelf Lifestyles

In a global marketplace, where retail channel options and shopping habits can vary greatly, how do our go-to snack destinations differ around the world?  


Solving The Equity Equation

A recent Nielsen survey found a strong correlation between brand equity and U.S. retailer success.


Uncommon Sense

News and views from Nielsen's leading voices

By Randall Beard,
Global Head, Advertiser Solutions

The Problem With Your Brand Value

No one agrees on brand value. So how can CMOs and CFOs begin to understand the value they’re creating with their marketing spending?

Featured Reports

  • Q3 2014 Consumer Confidence Report
    Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
  • Snack Attack: What Consumers are Reaching for Around the World
    As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
  • Powerful. Growing. Influential. The African-American Consumer
    The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She also offers an unparalleled opportunity for brands.
  • Breakthrough Innovation Report - Europe
    Thousands of new product launches fail in their first year, costing businesses millions of pounds, yet manufacturers can reverse these outcomes by changing their approach to innovation.


1 2 3 4 5 6 7 8 9 10