25% of global respondents currently order groceries online for home delivery

More than half of global respondents are willing to use online grocery ordering options in the future as well: 57% for in-store pickup, 55% for drive-thru pickup and 52% for curbside pickup.


SVOD? Yeah
You Know Me

Subscription video-on-demand users in the U.S. tend to be found in coastal U.S. cities.


Don’t Have A
Cow, Man

41% of respondents to a recent Nielsen survey said they are purchasing fresh meat less often because of higher prices.



52% of global respondents indicated a willingness to get an education via electronic devices.


Uncommon Sense

News and views from Nielsen's leading voices

By Randall Beard, President,
North America

The Case for Resonance

Investing a little more in determining how much ads resonate and then improving campaigns could dramatically improve performance.

Featured Reports

  • Case Study: Shaking Up Health Care Tech With Consumer-Powered Designs
    When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came into play.
  • The Future of Grocery
    Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
  • Brain Activity Predicts Social TV Engagement
    In today’s ever-more-digital environment, social media is an integral part of our lives. And now, new research connects brain activity, Twitter TV usage and TV engagement.
  • April 2015 Local Watch Report: Where You Live and its Impact on Your Choices
    The global trends of technology penetration and viewer fragmentation don’t affect all markets uniformly. Pittsburgh, for example, has the highest amount of live TV viewing per day, while Cleveland and Atlanta are the leaders in time-shifted viewing at an hour per day.