Powerful Purchasers

5.5% of U.S. households have a member with intellectual disabilities, representing $31B in annual buying power

Households with intellectual disabilities made an average of 126 shopping trips during the year, spending $36 on UPC-coded items per occasion, and both of these figures are larger than those of the total household average.

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Accessible Ale

22% of beer drinkers said they think the importance of being made locally has grown over the last couple of years.

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Affleck Effect

According to a recent Nielsen Talent Analytics study, 45% of those surveyed thought Ben Affleck was influential.

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Clutter Cutter

Publicis New York Chairman Linda Kaplan Thaler, shares her thoughts about the power of creativity in marketing.

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Uncommon Sense

News and views from Nielsen's leading voices

Louise Keely, President, The
Demand Institute, and SVP, Nielsen

China's Road to
Future Growth

A look at China's transition to a consumer-led economy and how businesses can help.

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