Global Adview Pulse Lite, Q4 2014 After notable cooling in the third quarter, ad spending continued the trend further into the fourth quarter, as brands invested equivalent amounts to what they spent in Q4 2013.
The Multicultural Edge: Rising Super Consumers Propelled by the twin engines of population growth and expanding buying power, multicultural consumers are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers.
The Total Audience Report: Q4 2014 Consumers' time and attention around media is fragmenting. While the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth. And measurement will hold a key to enabling true understanding of audiences' changing behavior.
What traits lead to a strong corporate reputation? Is it thought leadership? A diverse product line? Innovation? Corporate social responsibility efforts? While many are divided on specifics, most would likely agree that reputation is built on a smattering of all of these, along with a few others as well. The one characteristic that might not be as expected, however, is location.
Advertising, although inherently a creative process, offers many opportunities for greater efficiency. Advertising Process Control highlights the many non-creative areas that advertisers, publishers and agencies could and should work to control better to consistently improve their performance across advertising campaigns.
Planning and buying advertising is no easy feat these days, thanks to a rapidly changing media landscape and a shifting population base. And no discussion about advertising would be complete without factoring in the evolving online landscape, particularly as topics like programmatic and viewability dominate so many of today’s conversations.
With the buying power of the U.S. Hispanic market now eclipsing $1.2 trillion annually, marketers are more focused than ever on attracting this lucrative consumer segment to their brands. However, as the number of payment options available increases, the connection between purchase and payment has far-reaching implications.
With the bevy of buzzwords trolling the beauty aisle, choice and variety can make it complicated for shoppers to zero in on just the right product. It can also be tough for brands to know which messages and claims matter most to consumers. So which messages do resonate?
From hedgehogs to soldiers and spies to princesses, many video games give players the chance to assume fantastical roles. However, sometimes players look for the option to be characters who reflect who they are IRL (in real life). But do video game characters reflect the diversity of players today?
Twitter has quickly become the modern water cooler for TV audiences across the U.S., but it’s also proven to be a viable gauge for things like tune-in and brand awareness. But that’s just the tip of the iceberg. In fact, recent Nielsen research found that social TV can tell them more than just who’s tuned in—it can tell them how engaged audiences are with the shows they watch.
Many major radio formats across the country are tracking the seasonal changes in audience listening as winter winds down and spring begins to appear on the horizon. In looking at the tune-in over the past three months, we see changes—some subtle and some not—that have proliferated after Christmas programming went off the air.
Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations, younger Opinion Elites (aged 18-34) focus on different qualities than their older peers when assessing a corporate reputation.
Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge.
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.
Advertising Process Control is an advanced state to achieve. Before you can start managing your advertising production process, you need to accurately assess where your organization is on the Advertising Process Control continuum.
With expansive buying power and unique consumption habits, multicultural consumers are an emerging consumer force in the country. And multicultural consumers can fundamentally transform categories when you consider Super Consumers. But understanding the cultural essence that drives multicultural consumer behavior today will be key to building long-term relationships with these growing consumer bases.
Flavor is everywhere these days: It’s in everything from food to detergent to air fresheners. And when we look down the retail aisles, it can be tough to tell the difference between the adult beverage aisle and many others in the store. The reason is clear: Flavors are stirring up sales. And the trend seems to only be growing.
Reliable genius is what you really want from your advertising. Why aren't you getting it? Probably because you don't take your advertising production process as seriously as you take many of the other processes in your company.
People who are more informed, engaged and active when it comes to social and business issues around the world are increasingly inquisitive and knowledgeable about the companies they choose to buy from. In fact, there are signs that they’ve never been more interested in the reputation of companies they do business with.
As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand services. And who knows, maybe the extra money lining viewers’ pockets is actually helping fuel the steady consumer adoption of these services.
In Africa’s complex retail environment, even companies poised with the right products can miss the mark if they don’t get them to the right place. But tailoring distribution choices—along with other factors—to specific products can help improve sales.
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
It’s no longer news that networks, agencies, and advertisers can better understand how audiences on Twitter are interacting with TV programming by delving into the endless conversations taking place there. What is news, however, is that Twitter TV activity can tell us just how engaged the general viewing population is with the programming it watches.
While the Academy Awards are all about the movies, they’ve grown to showcase much more than just actors playing out scripts on a big screen. And because they showcase the works of musicians, actors, screenwriters and many others, the Oscar effect has widespread implications, as nominations, victories and performances during the event often spark a flurry of sales and streaming activity across the entire entertainment landscape
In the U.S., smartphones are increasingly the devices consumers—especially multicultural ones—are choosing for their multitude of mobile activities. Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and Hispanics (82.4%) are the top three groups with the highest rates of smartphone ownership, compared with 74.2% of non-Hispanic whites.
According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
For most parents, their kids grow up way too fast. They transform from diaper-wearing toddler to attachment-centric first-grader to a fickle teen in what seems like no time, quickly clamoring for independence, privacy and to make their own choices—and that spans into media.
Few markets show the immense potential for consumer products companies like Africa does, but that promise is mirrored by sizable challenges as well. Even with myriad complications, however, companies can overcome the challenge of distribution by getting close to the multitude of small retailers—that’s the true path to success.
Digital audience measurement is getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for. So what’s next?
Considering consumers’ strong interest in getting healthier, and recent purchasing trends, “good-for-you” products are positioned for continued growth. In fact, 40% of global respondents say they plan to buy more fruit (41%) and vegetables (39%) in the next six months. How can manufacturers and retailers reach consumers with health and wellness on their minds?
Who are the NBA's biggest fans? With on-court talent hailing from all parts of the globe—from Argentina to Australia—it stands to reason that the NBA has one of the most culturally and racially diverse followings of all sport leagues.
While beauty sales were stagnant last year, sales in several key beauty categories grew within Hispanic households. As a result, Latinos, who represent about 17% of U.S. population, are becoming more important to health care and beauty.
This holiday season also ushered in a transition to the latest generation of gaming consoles (Nintendo Wii U, Sony PlayStation 4 and Microsoft Xbox One). However, even though their devices are new, the vast majority of eighth gen owners are not newcomers to console gaming: nine in 10 have previously owned a seventh gen console.
When it comes to generating buzz for new movies, trailers and TV commercials remain king. That’s because, movie previews and TV spots are the top two ways Americans get their movie info, regardless of age or the ever-expanding list of devices and platforms competing for people’s attention.
As another historic winter grinds on in the northeast and football fans everywhere endure their own seasonal depression now that the NFL season has ended, the January portable people meter survey results come down to one thing for many leading radio formats: deflation.
Half of consumers around the world say they’re actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn’t always paved with good intentions. So do desires materialize where it counts—at the point of sale?
There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor, which is giving savvy retailers an opportunity to offer convenience and boosting their profits in the process.
These days, album and song sales are just a part of the fragmented music ecosystem. Music consumption today is more accurately measured by multiple metrics—sales, streams, airplay and social—providing the most accurate view of how an artist is truly resonating with fans.
Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is inside the pantry and consumer pocketbooks. A recent survey highlights how health and wellness priorities and financial management are two areas where marketers can increase their reach and better connect with African-American consumers.
The 57th GRAMMYs kick-started award show season into high gear last Sunday. “Music’s Biggest Night” celebrated the year’s most popular music and provided the network and advertisers with the type of viewers few other programs can: engaged real-time viewers, and lots of them. An average of 24.8 million adults tuned in to the telecast last Sunday.
It used to be that private-label products were for consumers on a tight budget. However, a global shift has occurred in which consumer sentiment about store brands is overwhelmingly positive. So how can retailers help store brands compete with their more recognized name brand counterparts?
Nearly half of all American households plan to move at some point in the future. And because how many Americans move, and how they make their moving choices, is of enormous importance to the U.S. economy, it’s important to understand where future home and community demand is headed.
Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a score of 88 in the fourth quarter, as scores fell in five of the seven countries measured. Peru was the only country in the region where confidence improved and remained above the 100-score optimism baseline.
From the latest nail polish trends to the hippest hair products or the toughest wrinkle fighters, women and men, young and old are shopping in the beauty aisle. In fact, 94% of all U.S. households buy beauty products. So getting the right message to the right customer is a crucial step to improve sales—but it's one that marketers in the industry aren't getting right.
With the rise of technology, consumers can connect with media across a variety of devices, anytime, anywhere. And sports fans, hungry for new content, have wholly embraced this newfound on-the-go convenience.
With the GRAMMYs right around the corner, it’s hard to deny the connection between tunes that resonate with audiences and the impact those songs can have when it comes to advertising—especially with critically-acclaimed music. But can that impact be measured?
After four consecutive quarters of slow and steady regional consumer confidence growth, the Asia-Pacific region ended 2014 with an index score of 106—down one point from the third quarter. While only three of 14 markets in the region registered quarterly confidence increases, nine of 14 countries remain at or above the 100-score optimism baseline.
Branded entertainment has grown into big business, and based on strong consumer sentiment, it’s going to continue growing. And when it comes finding an audience, Tatiana Simonian, VP of Branded Entertainment, says Millennials are at the top of the list for brands.
Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.
Music streaming is hot, and not just in the U.S., where levels hit new highs in 2014. In fact, all of North America is tuning is, as new data shows that artists are finding big digital success in Canada as well.
African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.
After three straight quarters of consumer confidence increases in the eurozone, clouds of pessimism returned in the fourth quarter of 2014, with scores declining in 20 of 32 markets. A silver lining could be found, however, in the fact that European consumer confidence was up three points from the previous year.
As everyone knows, the final game in every NFL season is the largest stage for advertisers, and viewers aren’t just sports fans. A quarter of last year’s viewers tuned in primarily to watch the commercials airing during the game—illustrating the uniqueness of the environment—one where viewers actually WANT to engage with ads.
The Super Bowl has become a national holiday of sorts, characterized by beer, Buffalo wings and boisterous parties. So have we gotten carried away with ourselves to the point where watching the game has become secondary to the party? According to a recent Nielsen analysis, we have not.
To get a broader view of how Seattle Seahawks and New England Patriots fans will likely catch Super Bowl XLIX, we explored radio listening and TV watching habits in the home markets of the two participating teams from last year's big game.
For many Americans, Super Bowl Sunday is more than just a football game. It’s a yearly tradition where friends and family gather, eat deliciously indulgent snacks and catch some of the most unique advertisements to grace the small screen.
Consumer confidence in North America dropped one index point in the fourth quarter, but it rose a robust 11 points from the previous year. Within the region, U.S. consumer confidence decreased two index points in the fourth quarter to a score of 106, while confidence in Canada fell one point to an index level of 102.
Understanding the changing nature of global food insecurity—the state of lacking reliable access to a sufficient quantity of affordable, nutritious food—is no easy task. But rapidly evolving technology is helping nonprofits improve their reach to tackle tough issues and deploy resources in the midst of global crises.
The question that marketers and retailers in Russia need to answer is: How do I win with the new Russian consumer who suddenly has far less disposable income than a year ago? Winning today will definitely be difficult, given the environment, which means that assortment and price are more important than ever.
Though consumer confidence scores saw a slowdown between the third and fourth quarters of 2014, people are still finding reasons to see the glass as half full. Confidence scores improved in 39 of 60 markets year over year, meaning that progress is slow, but it is indeed taking place in more than half of global markets measured.
In the wake of New Year’s resolutions, it seems like every other person is actively trying to lose weight. And they are—50% of global respondents in Nielsen’s Global Health & Wellness Survey say they are taking steps to drop a few pounds this year. Among those, 75% are changing their diet. But are they willing to pay more for healthy foods?
As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones could be left at the dealership?
Global consumer confidence has been slowly increasing since the fourth quarter of 2012 and ended 2014 with an index score of 96. While this score marks a decline of two index points from the third quarter, it's two points higher than in the fourth quarter of 2013. The index is still above a pre-recession level of 94 from third-quarter 2007.
With the release of the holiday portable people meter (PPM) survey results, radio programmers across the country are tallying the final results of the annual “all-Christmas” format and assessing how holiday music affected their station’s performance. So were there any surprises under the tree this year?
We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.
Music consumption has changed, but consumers’ appetite for music is as strong as ever. Ninety-three percent of the U.S. population listens to music, spending more than 25 hours each week jamming out to their favorite tunes. The difference from times past, however, is that the way we individually tune is as unique as the ear buds or headphones we sport while listening.
For retailers, getting assortment right—the mix of products available—is crucial to move products from store shelves to our shopping baskets. To do so, capturing people's attention is crucial, but knowing what your shoppers want is perhaps more important. Different consumers will shop channels and categories differently.
We live in a day and age when a Los Angeleno can wake up and check the weather in Wales and a Clevelander can log on and instantly see the news in Costa Rica. But while connectivity has made the world smaller in a lot of ways, U.S. consumers still want to keep up with the happenings in their own neighborhood—and they’re going digital to get that local experience!
On Tuesday, Jan. 20, 2015, President Barack Obama delivered his annual State of the Union address. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 31.7 million viewers with a combined household rating of 19.9.
When it comes to differentiation and standing out, brands that partner with a big-name music artist or sports figure are likely to have a notable advantage. And high-octane branded entertainment is a growing way for brands to raise awareness and boost their sales.
As we enter another new year, people all over the globe commonly vow to change the things in their lives that they feel need improvement from the previous year. Shedding some extra pounds was a common response in a recent global survey, and many say they’re actively trying to lose weight. So what diet methods are most popular?
In addition to going wearable, tech has gone drivable—and the connected car is rapidly transforming how people take to the roads. In fact, it’s also having an impact on the way they feel and act when they’re behind the wheel.
Consumers have a multitude of options when it comes to content, which means advertisers have myriad ways to reach them. So it stands to reason that connecting with consumers would be a veritable cakewalk. But as any marketer will attest, it’s not that simple. So which ads connected with viewers in 2014?
On Jan. 1, people around the world made resolutions to better themselves during the new year. But are consumers really—mentally—prepared to commit to change? Understanding how brains process our bad habits is the first step to success for consumers—and brands.
By most accounts, 2014 ended on a positive note for Americans. The employment rate approached pre-recession levels and consumer confidence continued to inch upward. But despite these positives, consumers remain cautious when it comes to spending, even though plummeting gas prices are padding their wallets.
The idea that consumers “engage” with brands is no doubt true for a small set of consumers and a small set of high involvement categories and brands, but for the vast majority of brands, consumers are not engaged to or with brands. They’re just buying them.
For media companies, the fall TV season is when the rubber meets the road. And amid the wealth of new shows, viewers hold all the cards, eagerly sampling the new shows, offering plenty of endorsement and critique along the way. So with so much commotion around fall TV, what role does Twitter activity play in it all?
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home purchases or rent in the next five years.
Whether cheering at the game, screaming at their television or radio, buying player gear and wearing it proudly or trash talking on social media, fans are the everyday mouthpiece for their teams. To set the record straight about NFL fandom, a recent Nielsen study ranked each of the 32 NFL teams by “fans”—the share of adults in the respective markets who have watched, attended or listened to a team’s game in the last 12 months.
Similar to last year's most anticipated video games, franchises dominated the mind share of gamers for 2014. New offerings from gaming mainstays Call of Duty, Assassin’s Creed, Madden, FIFA and others were once again eagerly anticipated by their devoted fans. But over the course of the year, a handful of new titles captured consumers' interest to earn a spot on the lists of most anticipated games for 2014.
It’s January 2015, and that means many Americans are already several days into their New Year’s resolutions. But as each year brings its own personal goals and associated challenges, none ever carry as much weight (no pun intended) as the old standby: getting in shape.
While we’re quick to let devices around our wrists track our health, comfort levels vary when it comes to tech and mobile money management. In fact, many of us are still more at ease with seeing dollar signs on a printed statement than on a phone screen or in a mobile app.
The U.N. World Food Programme (WFP), the largest humanitarian agency addressing hunger around the world, faced the challenge of communicating its mission and driving people to action. But ad testing helped identify the messages that conveyed the organization's goals clearly and inspired viewers to take action.
Populations are shifting around the world. Globally, 2 billion people are estimated to be 60 years and older by 2050. But on the other end of the spectrum, more than one-fourth of some of the largest countries' populations are Millennials. Here’s a look back at our top five stories on population shifts from 2014.