68% of global respondents agree they’d pay more for food & drink without certain ingredients

Globally, diets that limit the amount of fat or sugar are most common (31% and 26%). Additionally, about one-in-five respondents say they follow a diet that limits the consumption of sodium or carbohydrates (19% each).

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Pods, Pints & Picks

Fantasy sports podcast listeners 21+are more likely to consume more domestic light/regular, import and microbrew beers than the average podcast listener.

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Old School

Despite the increase in digital options, 69% of students' total spending on course textbooks continues to go toward print materials.

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Ad Action By Age

Viewing an ad with a coupon or promotion is the top motivator when it comes to mobile advertising on smartphones for Millennials and Gen X respondents.

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Uncommon Sense

News and views from Nielsen's leading voices

Mike Black, VP Marketing

First Mover or
Best Mover?

In today's competitive market, being the first to market can often put brands at a competitive disadvantage.

Reports

  • The Nielsen Total Audience Report: Q2 2016 
    This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
  • Music 360 - 2016 Highlights 
    While total listening figures are roughly the same as last year, how we access and engage with music is changing.
  • Audio Today - A Focus on Black and Hispanic Audiences 
    Radio listeners are also a diverse group, reflective of our national population. More than 73 million of them are black and Hispanic, and their influence is felt everywhere from the ballot box to the grocery store.
  • Paralympics and Para-Sports 
    Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
 

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