Produce Prediction

Global respondents say they plan to buy more fruit and vegetables in the next six months

While consumers plan to buy more good-for-you foods, they still plan to buy the same amount of indulgent treats, like cookies and cakes, ice cream and chocolate.

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Press Start
To Continue

The deciding factor when picking one new gaming console over another is largely feature-driven.

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Nuthin' But Net

While all fans have spent more time watching the NBA over the past decade, the jump in African-Americans' time spent watching among all ethnicities' TV viewership has been astounding.

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Pretty Impressive

Hispanics drive 14% of overall fragrances sales and 13% of cosmetics sales, the top two beauty care categories for Hispanic shopper spending.

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Uncommon Sense

News and views from Nielsen's leading voices

By Randall Beard, President,
North America

Digital Ad Effectiveness
and ‘Reach Efficiency’

Digital audience measurement is getting better, but few advertisers are tapping a big ad effectiveness opportunity: serving ads to their intended audience.

Featured Reports

  • The Path to Efficient Trade Promotions
    America is pretty bad when it comes to trade promotions—or at least in terms of getting a positive return on that investment. And what’s more, the problem is getting worse. There are, however, ways to turn things around.
  • The Year in Sports Media Report: 2014
    This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
  • Q4 2014 Consumer Confidence Report
    Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum.
  • Local Watch: Where You Live and its Impact on Your Choices
    The fundamental changes that are reshaping the viewing landscape are playing out differently across local markets, meaning localism matters now more than ever.
 

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