65 million Americans listen to radio every week
in America’s small and medium cities

Small- and medium-market radio listeners are evenly split when it comes to gender. Across the generations, small- and medium-market radio reaches 86.8% of Boomers, 86.5% of Millennials and 89.9% of Gen Xers each week.

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Kibbles & Billions

Americans spend $2.6 billion each year on dog treats.

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Look Before You Launch

Brands that don’t use evolutionary algorithms to optimize their concepts sacrifice roughly one-third of their potential revenue.

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Best Of Both Worlds

41% of Americans surveyed say they view both physical and digital media content.

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Uncommon Sense

News and views from Nielsen's leading voices

Randall Beard, President,
North America

Considering Going
'All Digital'?

Going "all digital" is a bold move, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.

Reports

 

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