Sales of pumpkin-flavored products continue trending upward, generating more than $414 million for the recent year.

Product categories that include pumpkin as an ingredient are also on the rise, with sales of $1.14 billion for the year-ended Sept. 2, 2017, up 3.5% year-over-year.        


Attitudes toward esports

Power Up

More than 600 esports sponsorship agreements have been made since the start of 2016, and most fans have positive attitudes toward brand involvement.


TV Ad Spend

Small Screens, Big Dollars

Over the past four U.S. TV seasons, primetime ad spend has remained relatively flat, while overall TV advertising dollars have increased.


Powerful Playlists

The Modern Mixtape

Nearly three-quarters of those who stream music in the U.S. create online playlists, and 32% share their lists with others, up from 24% in 2016.


Organic spend distribution and shift

For many, organic has become a state of mind. In fact, 29% of Americans say organic claims influence their purchasing of food and beverage categories.



from Nielsen's leading voices

Ben Schubert, SVP, Nielsen Innovation Practice

Testing a New Concept? Set Up a Fair Comparison

Pitting existing products against concepts unfairly asks consumers to compare something with tangible, experienced benefits to the mere promise of a good experience.

Ratings Academy

Nielsen Ratings Academy

Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings.


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