Valuable Voyagers

Millennials now account for as much as 50% of the shoppers in the total travel retail market

Millennials’ disposition to indulgence presents an opportunity for travel retail outlets that sell luxury goods. Furthermore, when asked about why they visit shopping areas after passing through the security of an airport, buying themselves a treat is cited almost one-third of the time. 


Star Power Paradox

Celebrities are effective catalysts at driving social media chatter and generating online views, but using a celebrity in an ad doesn't guarantee cross-platform success.


Rise & Shine

Nielsen’s latest Local Watch Report found that working moms watch more early morning news than stay-at-home moms.


Cutlet Considerations

Nielsen research shows that consumers’ meat purchase decisions fall within three priority tiers: cost, usage and value claims.


Perspectives from Nielsen's leading voices

Karen Worton, Global SVP,
Reference Data

Re-Thinking Product Reference Data

Unconstrained by physical walls, e-commerce retailers offer huge inventories of products in endless aisles. But our physical world product coding processes can’t scale to e-commerce: they’re too costly and too slow.

Journal of Measurement

Volume 1, Issue 2

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • The Secrets to Spanish-Language TV ROI 
    Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
  • Capitalizing on Health & Wellness Trends 
    Being healthy isn’t a new trend. After all, no one wants to be unhealthy. How consumers approach their health, however, is distinctly different from how they did in the not-too-distant past.
  • Q4 2016 Consumer Confidence Report 
    Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101.