Powerful Purchasers

5.5% of U.S. households have a member with intellectual disabilities, representing $31B in annual buying power

Households with intellectual disabilities made an average of 126 shopping trips during the year, spending $36 on UPC-coded items per occasion, and both of these figures are larger than those of the total household average.

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Accessible Ale

22% of beer drinkers said they think the importance of being made locally has grown over the last couple of years.

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Affleck Effect

According to a recent Nielsen Talent Analytics study, 45% of those surveyed thought Ben Affleck was influential.

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Clutter Cutter

Publicis New York Chairman Linda Kaplan Thaler, shares her thoughts about the power of creativity in marketing.

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Uncommon Sense

News and views from Nielsen's leading voices

Chris Louie, SVP Product Leadership

Perspectives on 'Thriving in 2020'

In about four months, we’ll have made it to "the future"—at least according to the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?

Reports

  • Proudly Setting Trends: The 2015 LGBT Consumer Report
    When it comes to looking for trendsetters in media and consumer products, brands and marketers would be wise to take note of American LGBT households.
  • Q2 2015 Consumer Confidence Report
    Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.
  • U.S. Consumer Energy Sentiments Report 2015
    The Nielsen Energy Behavior Track collects consumer data annually from a nationally representative sample to gain insight into how we use energy resources.
  • The U.S. Breakthrough Innovation Report 2015
    A visual assessment of Breakthrough Winners reveals no telltale markers of their high achievement. In many ways, lining up the 2015 U.S. Breakthrough Innovation winners creates somewhat of a cross-section of the average store. So what propels them ahead of the pack and makes them so notable?
 

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