Asian-Americans spend 70% more than the average share of the U.S. population on skin-care products

Also, with a median age of 35, Asian-Americans spend more than average on family-planning (39% more) and baby-care (31% more) products.


Deal-ers Choice

60% of European shoppers make a point of looking at leaflets and collecting coupons for grocery products.


Sound Switchers

Music festival attendees are 42% more likely to switch their cell phone service provider than the general U.S. population.


Golden Opportunity

Recent shifts in video consumption have changed how consumers bring ads into their lives, presenting what some call the “Golden Age of Video.”


Uncommon Sense

News and views from Nielsen's leading voices

Dr. Robert Heath, Professor,
the University of Bath

The Emotive Power
of Marketing

Advertising can’t work if it doesn’t connect with the brand in some way.


  • The U.S. Breakthrough Innovation Report 2015
    A visual assessment of Breakthrough Winners reveals no telltale markers of their high achievement. In many ways, lining up the 2015 U.S. Breakthrough Innovation winners creates somewhat of a cross-section of the average store. So what propels them ahead of the pack and makes them so notable?
  • The Total Audience Report: Q1 2015
    As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.
  • Looking to Achieve New Product Success?
    Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
  • Revolutionizing Data Collection
    Nielsen and the U.N.’s World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection.