Reigning Cats & Dogs

U.S. pet product sales will likely eclipse $60 billion this year

Growth in pet products is off the leash. In fact, pet medicines are one of the fastest-growing categories across the entire CPG landscape.

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Heavy Lifter

Nielsen Social analyzed Microsoft-related Twitter activity around a recent U.S. ad campaign and found that exposure to TV ads drove significant lift in earned media.

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Subscriber Surge

Subscription video-on-demand use in the U.S. has grown about 5% over the past year.

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All Systems Go (Online)!

Gamers’ propensity to play online has increased across console generations, with the greatest growth seen among Nintendo owners.

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Uncommon Sense

News and views from Nielsen's leading voices

By Randall Beard, President,
North America

The Case for Resonance

Investing a little more in determining how much ads resonate and then improving campaigns could dramatically improve performance.

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