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Lucrative Limitations

68% of global respondents agree they’d pay more for food & drink without certain ingredients

Globally, diets that limit the amount of fat or sugar are most common (31% and 26%). Additionally, about one-in-five respondents say they follow a diet that limits the consumption of sodium or carbohydrates (19% each).

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Pods, Pints & Picks

Fantasy sports podcast listeners 21+are more likely to consume more domestic light/regular, import and microbrew beers than the average podcast listener.

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Old School

Despite the increase in digital options, 69% of students' total spending on course textbooks continues to go toward print materials.

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Ad Action By Age

Viewing an ad with a coupon or promotion is the top motivator when it comes to mobile advertising on smartphones for Millennials and Gen X respondents.

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Uncommon Sense

News and views from Nielsen's leading voices

Martin Moore, VP, Nielsen Innovation Practice

Category Expansion Through Demand-Driven Innovation

Even a well-established category can be a single, critical innovation away from awarding one brand a significant advantage.

Reports

  • Paralympics and Para-Sports 
    Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
  • What's in Our Food and On Our Minds 
    Almost anyone you ask will tell you that eating a healthful diet is important—a sentiment that isn’t new. So why is there a seemingly heightened focus on clean eating?
  • Case Study: The Relationship of Digital Video Programming Viewership and TV Programming 
    YouTube was specifically interested in understanding if there is evidence that viewership persists across both YouTube and linear television, showing that consumers use YouTube in concert with TV.
  • 2016 AutoTECHCAST Report Lite 
    This year’s study found that plenty of Americans are actually in the dark about many of the advancements now available in new automobiles. Comparatively, they’re much more dialed in to technology that pertains to safety and connectivity.
 

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