“Local Digerati”—who use Internet and mobile apps for local news—total nearly 30 million in the U.S.

multicultural consumers are shaping the future of music


The majority of local digerati are female (55%). This group is also on the younger side—40% are between 18-34 years old.


Let’s Talk Tech

30% of American drivers polled drive cars that have at least one connected feature, the most common (18%) being “vehicle-to-driver communication.”


Cut It Out!

Roughly one-third of global respondents surveyed feel it’s very important that foods are low in things like cholesterol, salt, sugar and fat.


Promo Pals

Brands are increasingly partnering with music artists and sports figures to increase their appeal by association. 


Uncommon Sense

News and views from Nielsen's leading voices

By Stuart Taylor, SVP, Custom Analytics, and Phil Tedesco, Senior Manager, Assortment

In Search of Growth? look to the Shelf

As retailers look for opportunity amid an evolving landscape, the shelf can unlock substantial value for retailers and manufacturers alike.

Featured Reports

  • The State of Digital Brand Advertising
    Digital advertising continues to grow as marketers follow fragmenting audiences across screens. Within the digital medium, which has traditionally been dominated by direct response advertising, brand marketing growth is now outpacing direct response.
  • Young Adult Adaptation Fanship
    Recently, movies based on young adult books have emerged as the newest genre in which content creators are investing. To take advantage of this trend, it is important to have a clear view of what is driving moviegoers towards this genre and the implications for the coming years.
  • State of the Media: Audio Today—A Focus on Public Radio
    This issue of Audio Today takes a deeper look at public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small.
  • The Digital Consumer's Journey in Western Europe's Grocery Market
    While e-commerce is at different stages of maturity around the world, it’s beginning to gain momentum in Western Europe. Here, trends are accelerating, and consumers are in control.


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