Go With The FLOTUS

Digital Track sales of “This is for my girls” spiked 1,562% after First Lady Michelle Obama Sang it on TV

Moreover, other songs sung by Michelle Obama in the segment saw noticeable listening boosts, with streaming increases from the previous week for “Get Ur Freak On” (+22.7%), “Single Ladies” (+6.4%) and “Signed, Sealed, Delivered,” (+7.9%).

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Soaring Sentiment

U.S. consumer confidence has been at or above the optimism baseline of 100 since first quarter-2014.

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Pulse Check

Interest in pulses, also known as grain legumes, are rising to meet the protein demands of American consumers.

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Streaming Situation

The current programming landscape gives consumers more viewing options than ever before–so meeting their needs means offering content on their terms.

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Uncommon Sense

News and views from Nielsen's leading voices

Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S., The Hershey Co.

Break Out of the Cost Reduction Doom Loop

Cost reduction efforts can become an endless downward spiral for many companies. Thankfully, we know how to break the cycle.

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