Fresh Prince

During the past four years, U.S. fresh food sales have increased 5%, along with consumers' interest in living well

Categories with the largest—and quickest—dollar and volume declines came from the center of the store. However, the impact of fresh growth on the total store is more complicated than the old “fresh vs. center” myth.


Charging Ahead

88% of Asian-Americans own credit cards, compared with 66% of the general population.


Green Lean

26% of global respondents wish more eco-friendly products were available, while 16% wish there were more products committed to positive social impact.


Loyal to a
(Price) Point

Globally, 68% of those surveyed say price is the top driver of store-switching behavior, followed by product quality (55%).


Uncommon Sense

News and views from Nielsen's leading voices

Dr. Robert Heath, Professor,
the University of Bath

The Emotive Power
of Marketing

Advertising can’t work if it doesn’t connect with the brand in some way.


  • The U.S. Breakthrough Innovation Report 2015
    A visual assessment of Breakthrough Winners reveals no telltale markers of their high achievement. In many ways, lining up the 2015 U.S. Breakthrough Innovation winners creates somewhat of a cross-section of the average store. So what propels them ahead of the pack and makes them so notable?
  • The Total Audience Report: Q1 2015
    As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.
  • Looking to Achieve New Product Success?
    Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
  • Revolutionizing Data Collection
    Nielsen and the U.N.’s World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection.