Gender Spenders

31% of Men and 28% of women Will spend big on Black Friday

multicultural consumers are shaping the future of music


Though Black Friday is traditionally a brick-and-mortar shopping experience, 40% of those polled said they plan to shop online on this retail "holiday."


Movin' On Up

Almost three-quarters of global respondents (71%) say private-label quality has improved over time.   


Tots On Tablets

50% of respondents in a recent survey indicated that their children read e-books. 


It's who you know

Identifying donor groups can help nonprofits prioritize outreach and improve giving.


Uncommon Sense

News and views from Nielsen's leading voices

By Chris Louie,
VP, Product Leadership

The Appification of TV

TV viewing apps are blooming across the digital space, spawning "the appification of TV." Here, we identify six key ramifications of this rapidly evolving trend.

Featured Reports

  • Digital Enablement for Retail Banking
    In the traditional analog banking world, huge investments have been made in physical bank branches. But times have changed, and technology and digital channels are top of mind for retail banks.
  • Q3 2014 Consumer Confidence Report
    Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year.
  • Snack Attack: What Consumers are Reaching for Around the World
    As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
  • Powerful. Growing. Influential. The African-American Consumer
    The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She also offers an unparalleled opportunity for brands.


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