Electric Charge

76% of consumers plan to do something to make their home more energy efficient in the next three years

The average homeowner spends close to $4,500 a year on utilities, so it comes as no surprise that 88% of households say saving money on electric bills is their primary motivator for being more energy efficient.


Online Pacifier-Buyers

When it comes to shopping online for baby care products, global respondents are most likely to have bought baby toys and clothes.


Look Before
You Leave

Before they hit the stores, shoppers leverage an array of online resources to give themselves a leg up when they get to the shelves.


Stars In Our Buys

African-American households earning $50,000-$75,000 are 96% more likely than non-Hispanic white counterparts to want to buy celebrity-endorsed products. 


Uncommon Sense

News and views from Nielsen's leading voices

Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights

The Cost of Streaming

Wall Street is concerned about the rise in cord-cutters while investors fret that SVOD options aren’t priced right. Do the worries have merit?


  • Case Study: Ensuring Brand Lift Takes Off 
    The holidays are right around the corner and consumers are turning to online travel sites to book their next getaway providing advertisers the opportunity to compete for their time and money. Advertisers, however, want to make sure their investments have a positive impact on their audience.
  • Global Trust in Advertising – 2015 
    Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
  • The Total Audience Report: Q2 2015 
    The second-quarter Total Audience Report looks at how consumers engage with media platforms each day, highlighting how radio and PC usage his higher during the day, TV and TV-connected device usage is higher at night.
  • Increasingly Affluent, Educated and Diverse: African-American Consumers 
    This report focuses on African-Americans with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.