Mobile Moguls

In the U.S., Android was the top operating system in Q3 2016, with 51% of smartphones running on that system

When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24, 98% of whom own smartphones. Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%, making smartphones nearly ubiquitous among these generational segments.


Pledge of Allegiance

74% of loyalty program participants surveyed said that these programs make them more likely to continue doing business with a company.


Portable Progress

Mobile ads reached their intended audience 60% of the time as of second-quarter 2016 – up from 49% in the same period of 2015. 


Adventurous Appetites

Almost one in three Americans consume food that contain multicultural flavors at least once a week.


Uncommon Sense

News and views from Nielsen's leading voices

Delphine Bourgeois, VP, Nielsen Innovation Practice

The Indispensability of 'Small' Innovation

While they're not as game-changing as breakthrough new products, brand extensions are absolutely essential for growing existing brands and defending shelf space.

Journal of Measurement

Volume 1, Issue 2

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • Case Study: Ryder Cup 2016 Live Monitoring 
    Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
  • Get With the Program: Perspectives on Retail Loyalty-Program Participation and Perks 
    Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.
  • Cultivating the Green, High-Tech Consumer 
    In 2006, only 30,000 U.S. homes had solar panels, but growth has been substantial over the last 10 years. It is expected that more than 1 million U.S homes will be equipped with solar panels by the end of 2016. Are you taking the right measures to capture this growth opportunity?
  • The Beverage Alcohol Media Report: Q2 2016 
    Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.