Let's Talk Turkey

77% of whole turkeys sold throughout the year are sold during the month of November

But buyers aren’t just bird-brained, as 35% of yearly cranberry sales occur during the holiday week, which also accounts for roughly 29% of yearly bakery pumpkin pie sales.


Head-First Into Holidays

Young, large families are driving holiday early spending, and 40% of Americans said they’ve started shopping by the end of October.


Center Of Attention

As eating habits and lifestyles shift, the sales of some products in the center of the store are declining, but there’s still growth to be found.


Shifting Sources

Getting news from traditional outlets is more common among older respondents, while Gen Z and Millennials show an affinity for digital sources.


Uncommon Sense

News and views from Nielsen's leading voices

By Peter Gale, Managing Director, Retailer Services,Asia Pacific,
Middle East, Africa and Greater China

Asia on the Go

The convenience offering in Asia is more relevant now than ever, as urbanization continues apace, and mobile penetration increases.


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    Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.
  • Q3 2015 Consumer Confidence Report 
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