Drive Safely

Safety Is a Top Incentive for Shoppers Looking to Buy Connected Cars

multicultural consumers are shaping the future of music

 

Among future intenders, 79% said they believe a vehicle’s safety features will make them feel safe.

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Multi-Platform Multitasking

86% of tablet users and 89% of smartphone users use their devices while watching TV.

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Blind (Release) Date

How do sales stack up when popular artists abandon the traditional album release for stripped-down “surprise” promotions? 

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Faster Than Breakfast

Global respondents indicated that snacks often stand in for full meals, with 52% eating snacks in place of breakfast.

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Uncommon Sense

News and views from Nielsen's leading voices

By Chris Louie, VP Product Leadership

Measurement and Programmatic Ad Buying

An important question has emerged amid the euphoria over programmatic ad buying: How do we measure its effectiveness?

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