Halfway through 2017, global consumers are in better spirits than they were at the end of 2016.

While North America retained the highest confidence level of any region measured in the index, Africa / Middle East saw the greatest change in confidence in the second quarter.     

Read More >>

Share of OOH viewing

VALUABLE VIEWERS

Nearly 60% of out-of-home (OOH) TV viewing comes from core buying demographics, and OOH viewing can drive significant ratings lifts.

Read More >>

Salty snacks are tops in the snack arena

Snack Attack

Salty snacks, including chips, popcorn and meat snacks, reign supreme among Americans looking to satisfy their snack cravings.

Read More >>

Classic Hits and Classic Rock Race for Summer Glory

A CLASSIC RACE

Classic Hits and Classic Rock stations are once again vying for the format of the summer designation.

Read More >>

Perspectives

from Nielsen's leading voices

Tsvetan "T" Tsvetkov, SVP Marketing Effectiveness

The Easier Way to Drive Higher Marketing ROI

With big data, we know more about consumers than ever. Even so, marketers are still challenged to drive the greatest return for their money. Simulation and optimization tools can help.

Ratings Academy

Nielsen Ratings Academy

Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings.

Reports

  • China Emerging Market Focus - Nielsen Sports 
    China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports industry trained upon it and its 1.37 billion citizens. This whitepaper offers a snapshot of the current Chinese sporting fanscape and landscape.
  • Nielsen Podcast Insights  
    The medium of podcasting continues to expand as more and more people discover new personalities and their special brand of storytelling. Advertisers are eager to explore the world of podcasting, but they don’t really know much about the podcast audience. That’s about to change.
  • It's Clear: Transparency is Winning the U.S. Retail Market 
    The “why” and “how” behind the products have become as important as the product itself, oftentimes becoming the primary decision-making criteria that drives a purchase. This has added an entirely new layer of complexity to the way FMCG companies develop and market their products to consumers.
 

Newswire