Americans spent $73.3B on luxury goods last year—more than those in Japan, Italy, France and China combined

Despite the breadth of the U.S. luxury goods market, there is still room for growth. In fact, a closer look at the luxury goods arena shows that the households that want to buy luxury goods outnumber those that already do by 8%.


Likable Liam

A recent Nielsen study found that Liam Neeson was the most likable celebrity endorser, favored by 78% of Americans who were aware of him. 


Home Stretch

52% of Hispanic movers plan to purchase in the next 5 years, but only 19% are prepared to buy, a gap representing 2.5 million households.


Good Job!

U.S. consumer confidence in job prospects rose five percent to start the New Year, with 55% of respondents feeling optimistic about jobs.


Uncommon Sense

News and views from Nielsen's leading voices

By Scott McKenzie, SVP,
Thought Leadership, Nielsen Europe

Breaking the Trade Promotion Spend Cycle

When it comes to promotions in Europe, some companies are spending money to lose money. Let’s break the cycle of trade promotion spend.


  • The Luxury Retail Landscape Report
    Who are today’s luxury retail shoppers and what are they looking for? Nielsen has identified five distinct segments of consumers who associate different meaning and value around the term “luxury,” and their purchasing behavior within the luxury market differs as well.
  • Q1 2015 Consumer Confidence Report
    Global consumer confidence started 2015 with an index score of 97—an increase of one point from fourth-quarter 2014 and from a year-ago.
  • Case Study: Shaking Up Health Care Tech With Consumer-Powered Designs
    When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came into play.
  • The Future of Grocery
    Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.