Advertising can’t work if it doesn’t connect with the brand in some way.
The U.S. Breakthrough Innovation Report 2015 A visual assessment of Breakthrough Winners reveals no telltale markers of their high achievement. In many ways, lining up the 2015 U.S. Breakthrough Innovation winners creates somewhat of a cross-section of the average store. So what propels them ahead of the pack and makes them so notable?
The Total Audience Report: Q1 2015 As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.
Looking to Achieve New Product Success? Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
Revolutionizing Data Collection Nielsen and the U.N.’s World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection.
When it comes to taking a risk on a new product purchase, why do consumers choose one product over another? What needs and desires drive new product purchasing, and which attributes are most influential in the path to purchase?
Over the past five years, 45% of consumer packaged goods categories had flat or declining sales. New, smaller retail formats, aggressive competition and consumer rejection of a “one size fits all” mentality are leading manufacturers and retailers in search of alternative growth strategies, and many are turning to localization.
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
During the past four years, U.S. fresh food sales have increased 5%, along with consumer buzz and interest in eating and living well. This growth can implications for the entire store, but its relationship with the center store is often more complicated than simple rivals.
When it comes to hot topics in the media realm, it doesn’t get much bigger than cross-platform audience measurement. It’s also one of the most misunderstood. To iron out the specifics, a distinguished panel of industry experts at this week’s Consumer 360 event offered clarity around what it means and the challenges involved.
Innovation is alive and growing. That’s not to say, however, that it is easy or always garners runaway success. But for the companies that preserve and strive to deliver on unmet consumer needs, the rewards can be brand-building and financially rewarding.
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before.
Measuring the value of users across different devices have not historically aligned. But our Q2 Total Audience report focuses on the reach of audiences on different devices, as well as how often consumers are utilizing these devices and how long they are doing so.
Today's dads know the importance of living a healthy lifestyle, and these new “fit fathers” are replacing old stereotypes of beer guts, sloppy shirts and ugly ties. With Father’s Day around the corner, recent analysis can help retailers and consumers alike—with crafting promotional ideas and whittling down gift choices, respectively.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.
To find out what dads are really paying attention to, Nielsen recently analyzed the top ads among dads in the U.S. over the first half of 2015. And one thing is certain—advertisements that promoted service-based companies were a big hit among fathers.
Music fests attract a large, youthful, audience: approximately 32 million people attend at least one U.S. music festival each year, 46% of whom are Millennials aged 18-34. So, which product categories do these festival fans favor, and what types of brands can benefit from sponsorships and tie-ins?
Asian-Americans take a holistic approach to beauty, spending more than average on fresh foods, as well as in the health and beauty department. In fact, Asian-Americans spend 70% more than the average share of the U.S. population on skin-care preparation products.
For video consumers, choice is rampant—in both content and platform. In fact, Tremor Video CEO Bill Day says the current environment has created what he deems the golden age of video. That choice, however, is a challenge for marketers. But it’s one Mr. Day expects will be a short-term one.
Although American Pharoah’s Triple Crown win is now in the rearview mirror, the race for radio’s summer format winner is just entering the first turn. Last month we reported that Hot Adult Contemporary (AC) and Country were sticking their noses into the race, and with the release of Nielsen’s May portable people meter results, we see that the field of contenders has gotten even more crowded.
Diverse and deeply rooted in their cultural traditions, today’s Asian-Americans value high-quality products and services and are brand loyal shoppers. And their unique consumption and media habits that are helping to redefine the American mainstream.
While the number of apps people are willing and/or able to actively use each the month has held steady, the time they spend engaging on those apps has increased. What apps are capturing consumers attention?
Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in advertising. We recently talked to him about emotional resonance, its importance and how it can be used in improving the effectiveness of advertising.
In the candy business, it takes more than a sweet product to generate savory sales. In fact, candy manufacturers need to invest millions to build brand equity and distinguish their confections in a crowded marketplace. And to ensure a sweet outcome, marketers need assurance that they’re spending their dollars in the right places and at the right time.
The highly anticipated 2015 NBA finals are underway, featuring two of the hottest players in the league: Stephen Curry and LeBron James. Both have multiple endorsement deals and already draw the attention of the masses. So while the battle on the court should be a thriller, advertisers are hoping fans will be spending big at the checkout counter.
It’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.
There’s very that little pet owners won’t do for their furry friends. In fact pet owners' willingness to open their wallets for them is often unwavering. Even in times of economic strife, worldwide pet food sales have been steadily growing over time, but the pockets of potential in this category are narrower than one might expect.
By mid-century, the U.S. will be a “majority minority” nation. By 2060, fewer than five in 10 will be white non-Hispanic. This level of demographic change represents a remarkable challenge for retail real estate investors, developers, advisers and retailers. It’s also a remarkable opportunity.
Reaching the right audience in the digital arena has proven challenging for many marketers. In fact, more than one-third of digital impressions don’t go to the right audience. Nielsen's Randall Beard explains the complexities and how marketers can improve their efforts.
Canadian consumers love music, and they’re spending more time with it in more ways. This is particularly the case with Canadian teens. According to Nielsen’s Music 360 Canada report, teens report listening to 40% more music than they did in 2013. So what’s driving the surge?
Whether to celebrate a game winning shot, mourn a fallen character or gasp at a scandalous plot twist, thumbs across the U.S. tapped furiously this season, sending millions of Tweets and generating over a billion impressions on average each week.
Consumer confidence in the Latin America region has been on a slow decline for about two years now, dropping two additional index points in the latest first quarter results from Nielsen’s Global Consumer Confidence Survey. The regional index of 86 is the lowest score since 2009.
Despite evidence that the rise of digital shopping has become an influential factor in the changing retail landscape, consumer shopping channel preferences continue to shift. A review of sales trends for select FMCG around the world reveal that when it comes to trade channel importance, there is no single answer that’s right for all.
U.S. consumer confidence increased one index point in the first quarter to a score of 107, maintaining an above-the-baseline optimism level for a year now. Conversely, confidence declined six points in Canada to a score of 96, marking the country’s lowest score since 2012.
After peaking at 50% in 2007, the Hispanic home ownership rate in the U.S. now stands at 45%—and it’s declining. While most Hispanics say they plan to buy in the next five years, less than one-fourth say they’re prepared to do so.
Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young and living longer. With a growing youthful and receptive audience, marketers can cultivate and build relationships early—establishing trust and brand loyalty.
Recession-minded Europeans found a silver lining in the first quarter of 2015 for, despite the fact that the region remained the least optimistic globally with an overall consumer confidence index score of 77. And Nielsen’s Global Consumer Confidence and Spending Intentions Survey showed that job confidence rose quarter-over-quarter in 15 of 32 European markets measured.
In the U.S. retail market, the word luxury doesn’t have the same connotation that it once did. Or perhaps it’s just that the consumers who shop for luxury goods aren’t who they used to be. Either way you look at it, defining luxury today is no easy task—and neither is identifying how people view the term.
Despite the changing media environment, however, one such pre-placement decision is nothing new—whether to have someone endorse the product. Still, a celebrity endorser can be a major investment for some advertisers, so understanding how potential customers view that person is key.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
In Q1, Millennial respondents were more eager to spend—especially those in the 25-29 age range. In fact, their spending intent for holidays/vacations, new clothes and out-of-home entertainment exceeded the global averages by as much 10 percentage points.
While some consumers like to stick with what they know, others are more adventurous—even in the alcoholic beverage aisle. In February 2015, Nielsen fielded an English-only survey of more than two thousand adults in an attempt to determine which alcoholic beverage drinkers are the most open to trying new brands—beer, wine or spirit drinkers.
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased slightly or remained stable in every region except Latin America.
Perception is everything, and that couldn’t be truer for radio advertisers whose goal, like most marketers, is brand lift and increased profit. Measuring key brand metrics that affect perception is vital, and for American Family Insurance, the power of radio to positively raise brand awareness was undeniable.
Social media can be a powerful tool for networks and agencies because it illuminates viewer engagement. Then there’s the connection between program buzz and tune-in. But can we identify what makes a program social? New research shows that we can.
With summer right around the corner, what format will jockey for the lead during this hot listening season? In March, we saw Pop Contemporary Hit Radio (CHR) and Classic Rock bolt out of the gate strong, but with the release of Nielsen’s April portable people meter (PPM) results, Hot Adult Contemporary (AC) and Country are also looking to show in the race for summertime success on the airwaves.
There’s not just one thing that drives good advertising. In a sense, there’s really three things: reach, resonance and reaction. And while it’s critical that advertising reach the right audience, it’s just as important for messages to mean something to the audience when they’re delivered.
With over two billion active mobile phones users in countries like India and China, nonprofits can poll workers directly to get real-time data on whether they feel safe at work and are treated with respect. But getting quality data starts with asking the right questions.
In today’s world of growing content options across devices and platforms, reaching the audiences that matter most is paramount for both TV networks and advertisers. In an increasingly ROI-driven world, marketers are charged with generating revenue growth as efficiently as possible.
Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.
While water doesn’t have the flair of a beverage that’s infused with super fruit nectar, it is after all, the drink of life. And with the right marketing campaign, research shows that water can stand out and generate thirst-quenching sales.
Myanmar’s booming economy, young population and rising disposable incomes represent a significant opportunity for any company looking for new growth markets. In addition to appealing to local and Asian companies, Myanmar’s allure is ripe for global multinationals as well, particularly consumer product and telecommunications companies.
While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping is a deeply ingrained behavior.
While fresh meat is still a vital component of retail store health, accounting for 11% of store sales, consumers are shifting their purchasing behaviors and attitudes about meat as they adjust to recent price pressures. So what does the shift mean for retailers?
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in store, your checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best opportunities for growth?
On May 2, 2015, six key sporting events will take place. And according to a recent study, over half (52%) of U.S. adults say they plan to watch, listen to or attend at least one of the events. We also looked at how they plan to celebrate—from the food they'll eat to the how they'll follow the lineup online.
Canadians are busy adjusting their shopping and buying habits as new channels and technologies emerge. And as they explore, they’re developing preferences about which products they want to buy and research online—preferences that will shape which types of online marketing outreach will resonate with them the most.
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.
There are literally thousands of data providers out there who will likely tell you that using their insights will help you to find the perfect audience. But which choice will make you a winner? Assuming you don't have enough time or money to do try them all, here are 10 questions to ask before buying data.
In today’s connected world, where consumers can use social media to immediately share their experiences and opinions with friends and followers, a key objective for advertisers can be to turn paid media into earned media. For Microsoft, this meant optimizing its TV advertising to drive social activity around its brand.
More than 40% of U.S. TV homes have at least one SVOD service, clear evidence that consumers are taking advantage of burgeoning diversity of choice they have right at their fingertips. So who is the current SVOD consumer? Peter Katsingris offers some key insights.
We love our pets—perhaps even more than we love some of our human family members. And as the U.S. pet product industry may eclipse $60 billion this year, retailers and manufacturers are purring over rising sales in hot categories like pet medicine, pet grooming, cat litter, dog treats and pet houses.
Any multinational looking for solid growth should be taking a hard look at India. In 2015, India’s economy will grow faster than China’s for the first time in 16 years. In fact, the IMF forecasts India’s GDP growth to expand by 7.5% this year and next.
With spring in full bloom across the U.S., radio listening habits are beginning to fall in line with summertime trends. As the weather warms up and winter snowdrifts fade to memories, Nielsen’s March portable people meter results show how Pop Contemporary Hit Radio and Classic Rock continue their recent runs of success.
If there are any doubts that connectivity is increasingly affecting consumer behaviors and beliefs, the data should quickly put them to rest. But how important is our growing digital dependence? According to respondents in a recent Nielsen/IAB Canada study, the answer is very—and it’s only going to increase going forward.
First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl. But when we look at the music landscape, we see that vinyl is not only viable, but that sales are growing.
It’s easy to paint the U.S. media consumer with a broad brush. We know they enjoy hours of video content each day, but all the while more entertainment choices are seeping in—over the top, under the bottom and, really, from either side.
For most of us, Memorial Day unofficially marks the start of summer. For music fans, summer starts when music festival season gets under way—and this year’s roster is chock-full of variety. So who goes to these grand events, and how do they factor into fans’ overall music consumption diets?
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Gaming consoles are no longer just for gaming. In fact, console owners actively use their devices for a wide range of activities including viewing TV, streaming video, watching Blu-ray discs and exploring the Internet. In fact, gaming accounts for only half of the time they spend on their consoles.
Tax time is no picnic. It’s also a time when consumers take stock of their personal finances, begin to plan budgets for the rest of the year, and often look to banking tools for guidance. And today’s digital age puts those tools right in the palm of their hands.
How long has it been since you’ve heard the term programmatic? Probably not that long. You might even be tired of hearing about it. Even so, programmatic is here to stay and will continue to broaden its reach across the ad landscape going forward. The rub, however, is that programmatic alone isn’t equipped to tell advertisers who’s watching.
Chocolate bunnies, candy hearts, candy canes or candy corns—confections quickly bring to mind some of Americans' favorite holidays. When we look at sales, there's a good reason for this association. While everyday candy purchases lead in dollar sales, seasonal buys—those during the week of a national holiday—are growing.
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.
While the “big dance” in college basketball is winding down, even underdogs on the court can still win with fans. Knowing where engaged fans reside presents an opportunity for companies to show their own support—in the form of advertising, sponsorships and merchandise.
Advertisers have long believed in the power of radio advertising, but many struggle to justify their campaign metrics. The days of not being able to justify spending are over, however, and a top telco company recently garnered a $14 ROI for each dollar spent on a notable radio campaign.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
TV advertising effectiveness is more important than ever. Advertisers must grab the viewer’s attention and give them a reason to watch the ad—as well as pay attention. Today, Nielsen announced the winners of its Ninth Annual Nielsen Automotive Advertising Awards, and Volkswagen’s "Wings" spot was recognized as the Automotive Ad of the Year.
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a huge challenge for brands and content providers vying for our attention in a fragmented viewing arena.
Heavy viewers and listeners are often considered the ‘super fans’ of the media ecosystem. These power users devote significant hours of their lives to one medium or another and are the most likely to consistently engage with content and advertising found on those channels. But heavy radio listeners and heavy TV viewers are, for the most part, mutually exclusive.
For some, April Fools’ Day is a fun-filled 24 hours of pranks and mischief. But others dread gags gone wrong or believable bad news that turns out to be a poorly planned joke. To fool your friends with the truth, we've compiled a list of interesting facts that sound false but actually aren’t.
What traits lead to a strong corporate reputation? Is it thought leadership? A diverse product line? Innovation? Corporate social responsibility efforts? While many are divided on specifics, most would likely agree that reputation is built on a smattering of all of these, along with a few others as well. The one characteristic that might not be as expected, however, is location.
Advertising, although inherently a creative process, offers many opportunities for greater efficiency. Advertising Process Control highlights the many non-creative areas that advertisers, publishers and agencies could and should work to control better to consistently improve their performance across advertising campaigns.
Planning and buying advertising is no easy feat these days, thanks to a rapidly changing media landscape and a shifting population base. And no discussion about advertising would be complete without factoring in the evolving online landscape, particularly as topics like programmatic and viewability dominate so many of today’s conversations.
With the buying power of the U.S. Hispanic market now eclipsing $1.2 trillion annually, marketers are more focused than ever on attracting this lucrative consumer segment to their brands. However, as the number of payment options available increases, the connection between purchase and payment has far-reaching implications.
With the bevy of buzzwords trolling the beauty aisle, choice and variety can make it complicated for shoppers to zero in on just the right product. It can also be tough for brands to know which messages and claims matter most to consumers. So which messages do resonate?
From hedgehogs to soldiers and spies to princesses, many video games give players the chance to assume fantastical roles. However, sometimes players look for the option to be characters who reflect who they are IRL (in real life). But do video game characters reflect the diversity of players today?
Twitter has quickly become the modern water cooler for TV audiences across the U.S., but it’s also proven to be a viable gauge for things like tune-in and brand awareness. But that’s just the tip of the iceberg. In fact, recent Nielsen research found that social TV can tell them more than just who’s tuned in—it can tell them how engaged audiences are with the shows they watch.
Many major radio formats across the country are tracking the seasonal changes in audience listening as winter winds down and spring begins to appear on the horizon. In looking at the tune-in over the past three months, we see changes—some subtle and some not—that have proliferated after Christmas programming went off the air.
Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations, younger Opinion Elites (aged 18-34) focus on different qualities than their older peers when assessing a corporate reputation.
Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge.
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.
Advertising Process Control is an advanced state to achieve. Before you can start managing your advertising production process, you need to accurately assess where your organization is on the Advertising Process Control continuum.
With expansive buying power and unique consumption habits, multicultural consumers are an emerging consumer force in the country. And multicultural consumers can fundamentally transform categories when you consider Super Consumers. But understanding the cultural essence that drives multicultural consumer behavior today will be key to building long-term relationships with these growing consumer bases.