Holiday Game Plan

As we head into the holidays, a variety of games are jockeying for pole position

The latest offerings in the Call of Duty, Fallout and Assassin’s Creed franchises top the list of gamers' most coveted multi-platform games due between October and December 2015.


Action Figures

A recent Nielsen study found that among global respondents, self-reported action exceeded stated trust for 14 of 19 advertising formats reviewed.


Closing Time

One in six neighborhood bars closed between 2004 and 2014, but the national closing rate peaked in 2014, when more than six bars closed per day.


Nibble Numbers

The share of U.S. snacking product dollars for salty snacks (25.1%) edged out fruits and vegetables (24.9%) as king of the aisle. 


Uncommon Sense

News and views from Nielsen's leading voices

Steve Hasker, Global President, and Glenn Enoch, SVP, Audience Insights

The Cost of Streaming

Wall Street is concerned about the rise in cord-cutters while investors fret that SVOD options aren’t priced right. Do the worries have merit?


  • The New American Vanguard: Latinos 50+ are Healthy, Wealthy and Wise 
    Hispanic Baby Boomer (50-64) and Greatest Generation (65+) consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities.
  • The Sustainability Imperative 
    Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework.
  • Millennials in 2015: Financial Deep Dive 
    Contrary to popular belief, Millennials are savers rather than spenders. And they want open, transparent and authentic relationships with their financial institutions.
  • Case Study: Ensuring Brand Lift Takes Off 
    The holidays are right around the corner and consumers are turning to online travel sites to book their next getaway providing advertisers the opportunity to compete for their time and money. Advertisers, however, want to make sure their investments have a positive impact on their audience.