Pencil Shavings

61% of consumers say price will drive back-to-school buys

Consumers' shopping lists for this year's back-to-school needs are fairly traditional, with notebooks, pens and pencils, backpacks and apparel topping the list.

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Fruits of Labor

Value-added fruit sales saw a 22% growth versus the prior year to $91.9 million, during the Labor Day holiday in 2014.

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Kiddie Literature

38% of parents identify as frequent purchasers of kids' books, defined as one or two book purchases per month.

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Cashing In On Mobile

Trends in emerging markets may provide insight into the future of mobile payment options in developed markets.

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Uncommon Sense

News and views from Nielsen's leading voices

Randall Beard, President,
North America

Considering Going
'All Digital'?

Going "all digital" is a bold move, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.

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