Viva Vinyl!

Sales of vinyl albums in the U.S. have grown a whopping 260% since 2009

Last year, vinyl reported its ninth consecutive year of sales growth. With 9.2 million units sold in 2014, vinyl sales surpassed the 6.1 million units sold in 2013 by nearly 52%.

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Programmatic Partner

Measurement science can help marketers validate who’s seeing ads and how they’re reacting, making it a valuable programmatic partner.

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From Sea To Shining Sea

Eight of the top 10 designated market areas for subscription-based video on demand penetration are either on the East or West Coast.

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CPU-Tube

When watching short-form videos, respondents in Nielsen’s Global Digital Landscape Survey say they prefer computers over TV, tablet and mobile screens.

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Uncommon Sense

News and views from Nielsen's leading voices

By Adrian Terron, VP Consumer Insights

India's Slow and
Steady Growth Plan

Any multinational looking for growth should look to India. In fact, the IMF forecasts India’s GDP growth will expand by 7.5% this year and next.

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