The kickoff week to the fall TV season saw an average of 11.9M social TV interactions from 6.1M people each day.

During the first week of the TV season, Nielsen found that the gender of “authors,” or those posting original content on Facebook, was nearly even at 46% male and 54% female. However, females made up nearly two-thirds (64%) of engagers each day on average.


Innovative Idea

Thinking differently about innovation can be the key that unlocks success in the marketplace.


In Full Swing

As the election season heats up, party leaders and political pundits should know that radio reaches more than 16 million voters across three major swing states. 


Joy(stick) To The World

Video game publishers often save their best efforts for the holiday shopping season. So what’s topping gamers’ wish lists this year?


Uncommon Sense

News and views from Nielsen's leading voices

Taddy Hall, Principal, The
Cambridge Group

Making Innovation Success Predictable

When it comes to innovation, companies should stop looking for correlations in their customer data and start focusing on causations.

Journal of Measurement

Volume 1, Issue 2

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • Young, Connected and Black 
    African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and they’re determined to forge a better future as influential leaders and catalysts of social awareness.
  • Mobile Money 
    Mobile devices may not be critical to survival, but a majority of consumers around the world can’t imagine life without them. And now, they’re transforming the world of commerce.
  • The Nielsen Comparable Metrics Report: Q2 2016 
    This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q2 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
  • China and Football 
    This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.