Multicultural consumers can transform categories
when you consider Super Consumers

The top 10% of a category’s household consumers—the "Super Consumers"—are the ones who can drive at least 30% of sales, 40% of growth and 50% of profits. 


Perception Is Reality

Corporate reputation is increasingly key when it comes to business success.


Food For Thought

A recent Nielsen study found that changes in Twitter TV activity are strongly correlated (79.5%) with neurological engagement.


My Downloads Have A First Name…

It’s O-S-C-A-R. After being performed at the Academy Awards, digital downloads of Jennifer Hudson’s musical tribute, “I Can't Let Go” skyrocketed 7,000%.


Uncommon Sense

News and views from Nielsen's leading voices

By Dan Beltramo, EVP,
Product Leadership

Make Your Ad
Process Successful

There is no single, absolute formula for advertising effectiveness, but there are common elements that result in higher performance.

Featured Reports

  • Nielsen Share of Wallet: A Look at Hispanic Spending on Consumer Packaged Goods
    Hispanics differ greatly from other ethnic groups in their purchasing habits and preferred methods of payment. Nielsen’s Share of Wallet Study found that Hispanic consumers are spending more money per visit on average while making as many—if not more—shopping trips per month.
  • Global Adview Pulse Lite, Q4 2014
    After notable cooling in the third quarter, ad spending continued the trend further into the fourth quarter, as brands invested equivalent amounts to what they spent in Q4 2013.
  • The Multicultural Edge: Rising Super Consumers
    Propelled by the twin engines of population growth and expanding buying power, multicultural consumers are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers.
  • The Total Audience Report: Q4 2014
    Consumers' time and attention around media is fragmenting. While the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth. And measurement will hold a key to enabling true understanding of audiences' changing behavior.