Chill Out!

Among both men and women, “refreshing” is the top quality sought in adult beverages, at 61% and 64%, respectively

A recent poll found that U.S. consumers are extra keen on a packaging’s ability to keep its beverage cold, and being portable is another top consideration. Forty-two percent of Americans consider buying their beverages cold highly important, with another 24% saying that it’s at least somewhat important.


Safety First

70% of those polled in a recent Nielsen client survey said their company is more interested in mitigating risks related to launching new products than finding a breakthrough innovation.


Flawless Foundation

Building the “perfect shelf” requires the dynamic joining of demand and supply, assortment and space.


Over-Easy Expansion

Egg sales in the U.S. have climbed 20% in just the past year, driven by brown and organic eggs, which saw 28% and 39% dollar growth, respectively.


Uncommon Sense

News and views from Nielsen's leading voices

Ian Dudley, Enterprise Architect

Analytic Martketplaces

While big data has taken hold, most useful data remains locked behind firewalls. Analytic marketplaces may provide a solution.


  • Case Study: Best Practices for Over-the-Top Crackle Break-Free Advertising 
    It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. So the question for industry leaders is: How do I create an engaging over-the-top ad experience where content is often binged?
  • The Comparable Metrics Report: Q1 2016 
    This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q1 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
  • 2016 U.S. Music Mid-Year Report 
    Audio has surpassed video as the leading streaming format in 2016, three albums have sold over 1 million units to date, digital purchasing has seen the largest decline of all formats and vinyl continues to surge.
  • 2016 Canada Music Mid-Year Report 
    In the first six months of 2016, total music consumption in Canada grew more than 7% on a year-over-year basis, streaming volume continues to grow, but total album sales were down almost 20%.