Tweets about TV programming are most prevalent during live airings, but chatter happens around the clock

multicultural consumers are shaping the future of music


On average, 46% of Tweets sent in between live airings are related to viewing of previously aired episodes, 36% show audiences' enthusiasm and 13% are about the stars of a show.


Public Radio Boom(er) Box

The Boomer demographic, aged 50-64, had the highest weekly reach (9.4M) and time spent (6 hours) with public radio.


Ask & You
Shall Receive

Children are increasingly influencing book purchasing decisions by their parents, and all they had to do was ask.


What’s In a Name?

Despite private label’s increasing global popularity, consumers in some regions still prefer name brand products.


Uncommon Sense

News and views from Nielsen's leading voices

By Cheong Tai Leung, President,
Southeast Asia, North Asia and Pacific

Southeast Asia: The
Next Big Bet

Make no mistake, Southeast Asia is on the rise.

Featured Reports

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    Digital advertising continues to grow as marketers follow fragmenting audiences across screens. Withing the digital medium, which has traditionally been dominated by direct response advertising, brand marketing growth is now outpacing direct response.
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    Recently, movies based on young adult books have emerged as the newest genre in which content creators are investing. To take advantage of this trend, it is important to have a clear view of what is driving moviegoers towards this genre and the implications for the coming years.
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    This issue of Audio Today takes a deeper look at public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small.
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    While e-commerce is at different stages of maturity around the world, it’s beginning to gain momentum in Western Europe. Here, trends are accelerating, and consumers are in control.


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