Insights | 10-07-2025
Europe in focus: Marketing trends to watch
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
Insights
Insights | 10-07-2025
Transforming audience data fragmentation into advertising advantages in Indonesia’s multi-screen landscape
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
Insights | 17-06-2025
Reconnecting with LGBTQ+ audiences
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
