Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights
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Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
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Insights | 07-08-2023
At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Hip Hop celebrates its 50th birthday and we explore how influential it has become and persistently engages audiences…
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Insights | 20-07-2023
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
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Insights | 08-06-2023
Audience data and brand integrity are the keys to engaging the LGBTQ+ community
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
