Insights | 19-06-2025
Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
Insights
Insights | 27-05-2025
Generational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
Insights | 15-05-2025
Five trends to watch going into the 2025 Upfronts
Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026…
Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Insights | 16-04-2025
TV or Digital: What’s winning global audiences?
Discover how regional differences, demographics, and content shape audience viewing habits and impact…
Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Insights | 05-02-2025
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
Insights | 03-02-2025
The Record: Q4 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
Insights | 29-01-2025
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
