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Drawn to Watch: Animation’s Hit Makers
A short list of creators delivered the cartoons America watched most this TV season. Their work spans three…
Insights
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Horror movie TV trends, the sequel: we have receipts
Okay, so last October we sat you down and told you horror was quietly taking over your TV. It’s October…
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Heartland Passion: Inside the NBA Fandom Phenomenon
Discover the insights of the Nielsen Scarborough NBA Fandom Index, revealing where passionate NBA fans are…
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78th Primetime Emmy Awards: Most-Watched Nominated Titles
Explore data driven marketing strategies that analyze viewer habits of Emmy-nominated titles from the latest…
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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
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Why the U.S. Open Plays in the Best Tennis Fandom Market in America
New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The…
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
