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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
Insights
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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The Record: Q1 U.S. audio listening trends
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach…
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Embracing upfront opportunities in the modern media environment
Navigate the 2026 upfront marketplace with Nielsen’s Planning Series. Optimize your strategy across sports,…
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When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
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10 things to know about AANHPI audiences in 2026
#1 61% of AANHPI ad supported TV time is spent with streaming. AANHPI audiences spend more time streaming than…
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Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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The math behind the meals
Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s…
