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Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
Articles
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Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
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Why advertisers can’t overlook the buying power of veterans
With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in…
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From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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Local news goes over the top: OTT app viewing is growing in US markets
A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…
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Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3…
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Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
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Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
