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洞见 |14-10-2015
广播节目的回归让各类广告商纷纷关注
While new digital ad formats seem to get all the press, more traditional radio ads could give advertisers the returns…
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Insights | 13-01-2015
充分利用品牌的 20 秒窗口
The idea that consumers “engage” with brands is no doubt true for a small set of consumers and a small set of high…
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Insights | 30-09-2014
耳对眼:广播如何增加电视收听率
In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote…
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Insights | 12-09-2013
你看什么,你就是什么:吸引人的电视节目对广告成功的重要性
It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better…
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Insights | 07-03-2012
与朋友一起做广告分析社交广告的益处
As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand…
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Insights | 22-04-2010
谁、何时、如何 近距离观察电子游戏的衡量标准
Research from Nielsen Games shows there is a “prime time” for video game play in the U.S., just like…
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洞察力 | 06-10-2009
在线广告是否能带来目标受众
Jon Gibs, Vice President, Media Analytics, The Nielsen Company Because of their simplicity, we in media research tend to…