In this webinar, we looked at where consumption growth will come from in ASEAN over the next 10 years? And what are the factors that will lead to consumption take-off points as well as where are those bubbles of growth among 700 urban centers in Southeast Asia.
While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.
The shopper and retailer landscape in Asia-Pacific has been shifting on a fundamental level over the past decade, but we’ve also seen marked changes over the past year. While less-recent changes have particularly centered around drivers of store choice, newer shifts are reflective of much different attributes.