Welcome! Nielsen is a proud supporter of diversity and participates in various events in African-American communities. Be sure to visit this site often for updates and highlights of those events throughout the year.
For the fifth year, Nielsen co-sponsored The Washington Informer and NBC4 Annual Spelling Bee, where last year’s second place winner, Oyster-Adams Bilingual School seventh grader Tuli Bennett-Bose, spelled the winning word. Bennett-Bose won the city-wide competition on the 16th round by spelling the word e-p-i-s-t-o-l-a-r-y. While she walked away with the coveted role of representing the D.C. public schools during the Scripps National Spelling Bee in May, every finalist won a golden trophy and gifts.
This year marks the 30th anniversary of The Washington Former D.C. city-wide Spelling Bee, where more than 4,000 students enrolled in D.C. Public Schools and non-affiliated private schools participate in the city-wide competition. From the 25 finalists of the city-wide spelling bee, the winner was selected after a 2-hour intense competition.
African-Americans are projected to spend $1.1 trillion annually by 2015.
Nielsen is committed to accurately measuring a broad range of consumer behavior representing a wide range of ethnicities, cultures and organizations worldwide.
Your opinions and ideas matter. And no two consumers are the same. That is why we have invested in the best technology, the best methodology and the best people we can to assure that all ethnic communities are fairly represented.
Nielsen was proud to serve as a sponsor of the sixth annual 2012 Women’s Conference: The Gold Rush on March 29-31.
Among the speakers included Susan Taylor, formerly the editor in chief of Essence Magazine; Dr. Iyanla Vanzant, author of many books that have been on the New York Times bestseller's list; and Cheryl Pearson-McNeil, Senior Vice President of Public Affairs and Government Relations for Nielsen.
Above: Drummers perform before a workshop.
Right: Susan Taylor (Left) and Rebecca Roussell, Director, Public Affairs Communications (Far Right).
The conference created community, a safe space for women to become vulnerable. In that vulnerability, women have peeled back the layers of fear, doubt, feelings of unworthiness, and so much more, to come into a renewed realization of their intrinsic greatness. This year was another opportunity for 600 women to begin their transformation at the conference. The women were given tools to change their potential into manifest power at the Gold Rush Conference.
Left: Iyanla Vanzant gives an inspiring speech.
The State of the African-American Consumer Report was recently recognized by the following organizations:
-Publicity Club of Chicago: Nielsen is the recepient of a 2012 Golden Trumpet Award in the Community Relations category.
The 53rd annual Golden Trumpet Awards will be presented in May in Chicago.
-International Association of Business Communicators (Chicago): Nielsen also received an Award of Merit in the 2012 Bronze Quill Award Competition.
To address the growing needs of this diverse consumer group, Nielsen and the National Newspaper Publishers Association (NNPA) have developed The State of the African-American Consumer Report.
We'd love to hear your thoughts about the report. Join the conversation on Facebook.
Global
Client Login
