Asian American representation

Representation matters

Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to understanding everything about the audience. Building on our role as the trusted source of measurement on media behaviors, content attributes and industry trends, we go deeper with a focus on diverse insights and inclusive intelligence. Discover the latest AANHPI insights and our work in AANHPI communities across the U.S.

Asian American family watches TV on a couch

Nielsen Diverse Intelligence Series

Our Diverse Intelligence Series explores diverse audiences’ unique media consumption habits and representation in media. The series is an industry resource to help brands better understand and reach diverse audiences. We also provide thought leadership to help publishers and content creators drive equity in media representation for underrepresented communities.

TV historically hasn’t been a place where the AANHPI community could trust to feel seen, but the tide is turning, especially on streaming platforms. As the media landscape continues to evolve, so will Asian media viewership—especially when you consider the diversity of the diaspora community, 63% of whom speak other languages besides English. Asian audiences cannot be gained through a “general market” approach—there are distinct patterns of engagement, trust and affinity. 

At a time of splintering media attention, divided voices and an ever-growing number of platforms to choose from, our 2024 AANHPI Diverse Intelligence Series report explores how to win Asian American audiences by building trust and representation. In this election year, we also dive deeper into where and how the community is consuming news.

Past Asian American reports

Latest Asian American insights

About Asian Americans

There are currently 25.1 million AANHPIs living in the U.S., making up almost 8% of the total population. (Source: 2022 U.S. Census Bureau)

In 2026, Asian American buying power is projected to reach $1.9 trillion; 13% population growth in the last 5 years; 127% growth in buying power (2010-2020)


Nielsen condemns any racism and discrimination against Asian Americans—who have recently suffered from attacks, negative imagery and sharp declines in business. Advertisers can rethink how and where ad campaigns are showing up to prevent placing ads in content with hate speech.

How We Reach Out

Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.

Stacie de Armas

SVP, Diverse Insights & Initiatives

Charlene Polite Corley

VP, Diverse Insights & Initiatives

Patricia Ratulangi

VP, Communications – Diversity, Equity & Inclusion

Check out insights on African Americans and Hispanics/Latinos

Community Partners


Your Privacy Matters

Your voice, your preferences and the power you yield as a consumer matter. They matter not only to the businesses that produce the products and media you consume but also to us. At Nielsen, we are committed to being responsible with the personal data we maintain, and we are committed to protecting the privacy and security of the personal data we collect.

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