Inclusion matters

Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to understanding everything about the audience. Building on our role as the trusted source of measurement on media behaviors, content attributes and industry trends, we go deeper with a focus on diverse insights and inclusive intelligence. Discover the latest AANHPI insights and our work in AANHPI communities across the U.S.

Nielsen Diverse Intelligence Series

AANHPI audiences aren’t just consuming media—they’re redefining it. From streaming-first habits to global sports fandom, discover how this influential community drives engagement across the media landscape. Access the latest Nielsen Diverse Intelligence Series Report to learn more. 

Past Asian American reports

Latest Asian American insights

About Asian Americans

There are currently 25.1 million AANHPIs living in the U.S., making up almost 13% of the total population. (Source: 2022 U.S. Census Bureau)

How We Reach Out

Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.

Stacie deArmas

SVP, Inclusive Insights & Initiatives

Charlene Polite Corley

VP, Inclusive Insights & Initiatives

Mariko Carpenter

VP, Community Engagement and Inclusive Insights

Drew English

Research & Insights Analyst

Check out insights on African Americans and Hispanics/Latinos

Your Privacy Matters

Your voice, your preferences and the power you yield as a consumer matter. They matter not only to the businesses that produce the products and media you consume but also to us. At Nielsen, we are committed to being responsible with the personal data we maintain, and we are committed to protecting the privacy and security of the personal data we collect.

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