
Asian American representation
Nielsen media intelligence outlines the impact of Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) as cultural influencers and powerful consumers.
Inclusion matters
Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to understanding everything about the audience. Building on our role as the trusted source of measurement on media behaviors, content attributes and industry trends, we go deeper with a focus on diverse insights and inclusive intelligence. Discover the latest AANHPI insights and our work in AANHPI communities across the U.S.
Nielsen Diverse Intelligence Series
AANHPI audiences aren’t just consuming media—they’re redefining it. From streaming-first habits to global sports fandom, discover how this influential community drives engagement across the media landscape. Access the latest Nielsen Diverse Intelligence Series Report to learn more.
Past Asian American reports
Latest Asian American insights
About Asian Americans
How We Reach Out
Our thought leaders regularly speak at events and meetings to share our insights. Please email them to learn more or follow our social channels for upcoming appearances.
Check out insights on African Americans and Hispanics/Latinos
Your Privacy Matters
Your voice, your preferences and the power you yield as a consumer matter. They matter not only to the businesses that produce the products and media you consume but also to us. At Nielsen, we are committed to being responsible with the personal data we maintain, and we are committed to protecting the privacy and security of the personal data we collect.




















