Retailers with strong fresh departments are using these offerings to drive growth across the entire store

Top-performing U.S. fresh retailers experienced total store growth of 4% last year, compared with a modest 1% total store growth in bottom-performing fresh counterparts.   


Youth Movement

Gen Z boasts the largest, most diverse group of media users yet.


Selective Scoops

“Good source of protein” product claims are driving 207% growth in the ice cream category.


Sandwich Staples

Deli lunch meats remain household staples, as 93.9% of households buy them.


Natural claims and free from ingredients aren’t the only things driving growth across the personal care aisle. Items like shampoo and conditioners are gaining inspiration from the produce section, with some of the top selling superfoods showing up in these hair cleansing products.



from Nielsen's leading voices

Ian Dudley, Enterprise Architect

Making a Good Chatbot

Imagine if everyone had a personal shopper? Stores may soon be able to offer such services with AI chatbots.

Journal of Measurement

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.


  • The Nielsen Total Audience Report: Q1 2017 
    There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.
  • U.S. Music Mid-Year Report 2017 
    The Nielsen Music Mid-Year Report provides the definitive figures and charts for the music industry from the first six months of 2017.
  • Total Consumer Report 
    Deflation, channel shifts, categories falling out of favor with consumers and many other factors have contributed to what appears to be an unprecedented slowdown in growth across FMCG and retail. But, as they say, appearances can be deceiving. Because, as it turns out, growth is still there, it’s just happening in many, new places.