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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index
Explore Local Roots in NFL fandom with Nielsen’s new index highlighting passionate mid-sized markets like…
Insights
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Nielsen’s Podcast Listen & Watch Report
Nielsen’s Podcast Listen & Watch Report Lean In vs. Lean Back: Profiling the Podcast Listener and Viewer…
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Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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Tops of Sports
Top of Sports The new fan formula:How pop culture and global talent aredriving viewership growth in 2026 The…
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Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
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Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
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Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
