Insights | 01-06-2026
Connecting with AANHPI sports fans for FIFA World Cup™ and beyond
Discover how to engage highly connected AANHPI sports fans ahead of the FIFA World Cup 2026™. Learn key…
Insights
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Insights | 01-06-2026
Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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Insights | 22-05-2026
Tops of Sports
Top of Sports The new fan formula:How pop culture and global talent aredriving viewership growth in 2026 The…
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Insights | 23-04-2026
Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
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Insights | 02-04-2026
Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
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Insights | 08-12-2025
Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
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Insights | 15-10-2025
Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
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Insights | 27-06-2025
Serving success: How tennis, padel and pickleball can elevate brands and rights holders
Tennis captivates fans worldwide. Understanding fans can unlock opportunities for brands and rights holders.
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Insights | 19-06-2025
Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
