Country’s cross-over appeal isn’t exactly new—country twang has found its way to the pop charts many times over the past 50 years. These days, however, hybrid country-pop music reflects a new generation of fans influenced by other genres topping today’s charts, including rap and hip-hop, among others.
The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver with their marketing spending?
With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also craving mobile apps. And just like candy, they tend to stock up on more than they may need.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since the first quarter of 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
What’s on U.S. retailer wish lists this year? A prosperous holiday shopping season. It’s been a tough year for U.S. retailers, but there are some positives heading into the holiday season. In fact, 22% of Americans are already shopping.
Fragmentation is not exclusive to the media landscape. Choice and variety are just as prevalent in the consumer product realm, and access to information has never been greater, which means Americans are savvier than ever when it comes to where they shop and whether they stay loyal to brands and their products.
Snacks seem to be available almost everywhere we shop. And since 58% of global respondents say that most of their snack purchases are unplanned, it makes good business sense to have snacks at the ready and within arm’s reach.
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
Nielsen Talk – Interview with David Hahn, head of product management at Integral Ad Science.
The U.S. retail landscape, much like the media landscape, is fragmenting. At the same time, many consumers are still reeling from the last recession, so spending and sales aren’t climbing the way retailers would like. So if flat is the new norm, how can retailers make the most of the opportunities that do exist?