In addition to commercial radio options, just about every radio market includes the eclectic programming of public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small.
One in three U.S. households plans to move in the next five years. Many are unsatisfied with their certain aspects of their living situations. The Demand Institute has termed these gaps between what Americans have and what they say they need or want the “Satisfaction Gap.”
In an increasingly connected world, there’s no denying the growing influence of e-commerce. While e-commerce is at different stages of maturity around the world, it’s beginning to gain momentum in Western Europe—a market where trends are accelerating and consumers are in control.
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of social media fodder during programs—and even in the days after. So what made the list of most tweeted programs in 2014?
Despite increasingly positive perceptions toward private label around the world, this segment's growth is still nascent in many developing countries. Name-brand loyalty remains especially strong in the Asia-Pacific and Middle East/North Africa regions.
Social TV is no longer a new phenomenon. It’s also not limited to live programming. While the majority of the conversations happen during live broadcasts, networks and agencies can now also quantify how much of the discussion happens outside of the live airing window.
As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 243 million Americans use the medium on a weekly basis.
Children might be small in size, but they have a big voice when it comes to consumer purchase decisions, particularly those that pertain to books and entertainment. In fact, Nielsen book research indicates that children are driving more book purchases than ever.
From the TV screen to the silver screen, audiences' enormous array of devices and streaming options is making it challenging for marketers to reach their intended consumer across multiple screens. In the case of the movie marketers, the challenge is motivating consumers to put down their devices (or at least silence them!), get off the couch and head to the theater.
Oft perceived as innovators, trend starters and predictors of the next big thing, Millennial males lead the pack, in one way or the other. With significant spending power and men 18-34 years old representing over 30% of the adult male TV market, understanding these consumers' media consumption habits and what motivates them are critical insights for marketers. New research from Nielsen offers a sneak peek into the hearts and minds of this desirable demographic.