The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
Snacks are tasty and often fun to eat. But those that just tickle our taste buds are missing key opportunities—today’s consumers expect snacks to serve many needs. Just as no two people are alike, the reasons why we snack are diverse and varied. Still, some common themes arise when we look at consumer snacking habits around the globe.
The “surprise album” seems to become a growing industry trend. But how successful is a surprise release’s limited marketing efforts over a traditional album release? And does a surprise album become less surprising when everyone is doing it?
Beer represents roughly half of Hispanics' beverage alcohol volume sales and is in 45% of all Hispanic households, which is more than non-Hispanics (38.8% of households). As this population continues to grow—Hispanics are expected to make up 27% of the U.S. population by 2040—it will be crucial for retailers to know their beverage preferences in order to serve their needs across retail channels and in bars.
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. And regardless of tech preference, the modern car offers some form of connectivity for everyone—and that appeal is growing.
Lessons in Innovation Leadership – Interview with Chris Larsen, co-founder and CEO of Ripple Labs.
As platforms diversify and channel options increase, TV broadcasters need to be aware of audience size as well as repeat viewership. That’s where loyalty comes in to play. Viewer loyalty—akin to brand loyalty—could be a pivotal commodity for marketers looking to find value in a quickly fragmenting space.
When reaching for a snack, how much do we think about the ingredients inside? According to Nielsen’s recent Global Survey of Snacking, it turns out that more respondents around the world care about the absence of ingredients than the addition of them.
The arrival of fall in the U.S. marks an annual turning point for radio listening. Historically, fall and winter see the most radio tune-in during the year, and the uptick that occurs when the leaves turn is most noticeable as consumers everywhere make the transition from summer into the latter part of the year.
Shopping in the U.K. isn’t what it used to be. In fact, it’s not even what it was just a year ago. Today, retailers are finding that more and more consumers are shopping from their mobile devices rather than their desktops and laptops—a shift that presents new opportunities for interaction and engagement.