Marketing works best when it’s not trying to sell. But if you can’t talk about what you have to sell, but a sale is what you want, what exactly do you talk about with clients and potential clients?
According to Nielsen’s National Television Household Universe Estimates, there are 116.4 million TV homes in the U.S. prior to the start of the 2014-15 TV season. The number of homes represents an 0.5% increase from Nielsen’s 2013-14 TV Household Universe Estimate.
Meat sales are a weighty matter. Largely priced by the pound, changes in the meat aisle can have a ripple effect on sales and consumer behaviors across the store. With potential protein supply limitations and corresponding shelf-price increases, now more than ever, it’s critical to understand how the meat department drives sales for shoppers' entire baskets.
Challenge is everywhere, and for many financial services firms, things have been off kilter since the start of the Great Recession. While the economy has bounced back to some degree over the last few years, however, pressures and hurdles aren’t abating for many banks and finance companies. So how can banks beat the odds and regain their footing?
Technology has created an instant gratification society. If we want it, we can have it faster than it takes to type a sentence. And as a result, global online purchase intention rates are growing faster every day.
Bad news is everywhere these days, but most consumers don’t imagine themselves in the situations they see on the news or read about in the papers. Everyday life does include plenty of risk, however, and in many ways, U.S. consumers could be better briefed about how to protect themselves against the unthinkable.
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural, just like their fans. With Millennials more diverse than any previous generation in the U.S. and their spending power as a group growing, these young, Multicultural consumers are driving changes across key industries—including music.
Who needs real words? Sometimes the best solution is to make one up. And as we’ve seen in the music industry, some of the most memorable songs feature words created and made popular by artists.
Shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. With educational devices—from two-in-one computers to tablet add-ons—as well as school time staples like notebooks and clothes to buy, school shopping has become a mad dash to find the newest gadgets and the best offers.
The trends that are driving Americans' desires to be plugged in and productive are also driving the way they fuel up at the start of each day. And that’s important for retailers to understand, because the first meal of the day is just as important to them as it is to consumers.