The U.S. retail landscape, much like the media landscape, is fragmenting. At the same time, many consumers are still reeling from the last recession, so spending and sales aren’t climbing the way retailers would like. So if flat is the new norm, how can retailers make the most of the opportunities that do exist?
African-Americans—at 44 million strong and approximately 14.2% of the country's population—make up a powerful group with a growing impact on American culture and business.
Do you plan all your snack purchases or do you like to try new snacks on a whim? If you’re like most snackers around the world, the good news is that you don’t have to pick a side. With close to $400 billion dollars spent annually on snacks worldwide, most of us do a bit of both.
While increased reach is a goal for anyone in advertising, many marketers know that audience size is just part of the equation. That’s because simply reaching people doesn’t guarantee resonance, and it certainly doesn’t lock in a sale. That’s why more and more organizations are focused on creating messages that are effective and drive sales.
Fall is here, and the falling temperatures remind us that the holidays are fast approaching! So what are topping people's wish lists this year? For gamers, it depends on the device.
Today, viewers are consuming content across screens simultaneously. So for marketers, it all boils down to connecting with consumers when and where they’re watching—because more and more of them are buying at the same time.
The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
Snacks are tasty and often fun to eat. But those that just tickle our taste buds are missing key opportunities—today’s consumers expect snacks to serve many needs. Just as no two people are alike, the reasons why we snack are diverse and varied. Still, some common themes arise when we look at consumer snacking habits around the globe.
The “surprise album” seems to become a growing industry trend. But how successful is a surprise release’s limited marketing efforts over a traditional album release? And does a surprise album become less surprising when everyone is doing it?
Beer represents roughly half of Hispanics' beverage alcohol volume sales and is in 45% of all Hispanic households, which is more than non-Hispanics (38.8% of households). As this population continues to grow—Hispanics are expected to make up 27% of the U.S. population by 2040—it will be crucial for retailers to know their beverage preferences in order to serve their needs across retail channels and in bars.