Life insurance means different things to different people. So what determines consumers’ points of view? In most cases, it comes down to age.
On Wednesday, Sept. 10, 2014, President Barack Obama delivered a speech regarding the role the U.S. will play in the fight against extremist group Islamic State of Iraq and Syria (ISIS). The address was carried live from approximately 9:00 p.m. to 9:15 p.m. ET on 14 networks.
Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. And as Amy Fenton notes, brands looking to win with consumers need to be tuned in to their aspirations to be responsible.
Growth in the private-label sector in the U.S. spiked during the recent recession, and that upward trend continued through 2011. As economic conditions improved, however, share growth among store brands flattened. So where do things stand today?
Just like the pumpkin-spiced latte created a major coffee craze, a wave of flavor innovators are unleashing an array of fruit inspirations they hope will have a similar effect on the beverages we enjoy at cocktail hour.
If you build it, they will come. The iconic movie line has perhaps never been as relevant as when we apply it to the current video viewing landscape. After all, quality content these days can independently exist in a space where traditional TV is not the mother of ALL invention—just most of it.
As Internet penetration continues to expand around the world, emerging markets are winning the race to embrace e-commerce. A Nielsen global e-commerce online survey found that the appetite for online shopping is strongest in the largely developing regions of Latin America and Asia-Pacific.
We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.
ShareThis recently interviewed Randall Beard, Nielsen’s Global Head of Advertiser Solutions, about the ins and outs of today’s advertising landscape. The conversation covered multi-screen usage, big data, programmatic and fully understanding consumer behavior in a crowded marketplace.
With the release of the August portable people meter (PPM) radio-listening trends, we can see which formats benefited the most from summertime audience trends, and a surprise contender has emerged from the pack.