Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions, it can—but only if done right.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007, according to consumer confidence findings from Nielsen. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
Growth is a relative term, and different companies use varied strategies to achieve their goals. When Nielsen examined the approaches of 100 top-growing companies in the U.S., for example, it found that a select group was growing in a slightly different way than the rest.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape. But when an audience comprises a very small portion of an extremely large population, the challenge rises exponentially. So what’s a good engagement strategy?
No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?
For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
With the World Cup only coming around every four years, the hype around these matches is huge. And now the the games are over, we take a look at how entertainment—particularly the music and video games—related to the World Cup benefits from the excitement.
When was the last time you had a barbecue without any music? Unless you ran out of batteries or didn’t have a long enough extension cord, the answer is probably never. So the only real question worth pondering is “Which format will listeners tune in to as the BBQ and beach season kicks into high gear?”
As the 2014 FIFA World Cup lit up screens and social feeds across the U.S., Nielsen Social compiled a weekly wrap-up of all the action on Twitter to make sure you had a firsthand look at the minutes and matches that ignited the social stadium.
When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media. And social brand ambassadors—people who tweet about TV and brands—are a large portion of this population. A recent study found that 64% of people who tweet about brands also tweet about TV in an average month.