The trends that are driving Americans' desires to be plugged in and productive are also driving the way they fuel up at the start of each day. And that’s important for retailers to understand, because the first meal of the day is just as important to them as it is to consumers.
The Nielsen Talk series spotlights the perspective of esteemed contributors to the media industry who have a fresh perspective on how to navigate today’s ever-evolving media world. The series kicks off with Bill Day, CEO of Tremor Video.
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.
Health and wellness is trending. According to findings in the Nielsen/NMI Health & Wellness in America report, however, we literally want to have our cake and carrot juice—and eat them, too. So why is there a disconnect between our what we know is healthy and what we actually do?
There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
Internet use among Canadians is high and growing. According to a 2012 eMarketer report, Canada had the highest level of online engagement in the world that year, as 77 percent of its population was engaging online. With such heavy Internet use, it’s essential that advertisers understand the impact of their online campaigns.
When it comes to food sales, retailers across the U.S. know that times have been pretty tight over the past few years. Dollar sales haven’t really increased since 2011 and unit sales have been relatively flat for five years or more. But where there’s a will, there’s a way, both in the center of the store and around the perimeter.
Consumers hire products to perform services, or "jobs," in their lives. These jobs include a clear spec for perfect fulfillment. For the innovation team at Big Heart Pet Brands (formerly Del Monte Foods before the company sold its consumer food portfolio in February 2014), the job was clear: Take the best of wet and dry cat food that was satisfying for the pets and owners. And they met the spec with Meow Mix's Tender Centers.
African-Americans, Asian-Americans and Hispanics—the “Multicultural” consumers—are taking the music industry by storm. And companies that wish to understand the future of music need to pay close attention to this growing demographic's consumer habits.
Beverage alcohol sales have increased in volume and value over the last 12 months. But what’s on tap? A recent Nielsen survey shows it depends on your age. While beverage preferences vary by generation, however, one thing is clear: Americans of all ages love to relax and unwind with a delicious drink.