Challenge is everywhere, and for many financial services firms, things have been off kilter since the start of the Great Recession. While the economy has bounced back to some degree over the last few years, however, pressures and hurdles aren’t abating for many banks and finance companies. So how can banks beat the odds and regain their footing?
Technology has created an instant gratification society. If we want it, we can have it faster than it takes to type a sentence. And as a result, global online purchase intention rates are growing faster every day.
Bad news is everywhere these days, but most consumers don’t imagine themselves in the situations they see on the news or read about in the papers. Everyday life does include plenty of risk, however, and in many ways, U.S. consumers could be better briefed about how to protect themselves against the unthinkable.
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural, just like their fans. With Millennials more diverse than any previous generation in the U.S. and their spending power as a group growing, these young, Multicultural consumers are driving changes across key industries—including music.
Who needs real words? Sometimes the best solution is to make one up. And as we’ve seen in the music industry, some of the most memorable songs feature words created and made popular by artists.
Shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. With educational devices—from two-in-one computers to tablet add-ons—as well as school time staples like notebooks and clothes to buy, school shopping has become a mad dash to find the newest gadgets and the best offers.
The trends that are driving Americans' desires to be plugged in and productive are also driving the way they fuel up at the start of each day. And that’s important for retailers to understand, because the first meal of the day is just as important to them as it is to consumers.
The Nielsen Talk series spotlights the perspective of esteemed contributors to the media industry who have a fresh perspective on how to navigate today’s ever-evolving media world. The series kicks off with Bill Day, CEO of Tremor Video.
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.
Health and wellness is trending. According to findings in the Nielsen/NMI Health & Wellness in America report, however, we literally want to have our cake and carrot juice—and eat them, too. So why is there a disconnect between what we know is healthy and what we actually do?