With the release of the holiday portable people meter (PPM) survey results, radio programmers across the country are tallying the final results of the annual “all-Christmas” format and assessing how holiday music affected their station’s performance. So were there any surprises under the tree this year?
We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.
Music consumption has changed, but consumers’ appetite for music is as strong as ever. Ninety-three percent of the U.S. population listens to music, spending more than 25 hours each week jamming out to their favorite tunes. The difference from times past, however, is that the way we individually tune is as unique as the ear buds or headphones we sport while listening.
For retailers, getting assortment right—the mix of products available—is crucial to move products from store shelves to our shopping baskets. To do so, capturing people's attention is crucial, but knowing what your shoppers want is perhaps more important. Different consumers will shop channels and categories differently.
We live in a day and age when a Los Angeleno can wake up and check the weather in Wales and a Clevelander can log on and instantly see the news in Costa Rica. But while connectivity has made the world smaller in a lot of ways, U.S. consumers still want to keep up with the happenings in their own neighborhood—and they’re going digital to get that local experience!
On Tuesday, Jan. 20, 2015, President Barack Obama delivered his annual State of the Union address. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 31.7 million viewers with a combined household rating of 19.9.
When it comes to differentiation and standing out, brands that partner with a big-name music artist or sports figure are likely to have a notable advantage. And high-octane branded entertainment is a growing way for brands to raise awareness and boost their sales.
As we enter another new year, people all over the globe commonly vow to change the things in their lives that they feel need improvement from the previous year. Shedding some extra pounds was a common response in a recent global survey, and many say they’re actively trying to lose weight. So what diet methods are most popular?
In addition to going wearable, tech has gone drivable—and the connected car is rapidly transforming how people take to the roads. In fact, it’s also having an impact on the way they feel and act when they’re behind the wheel.
Consumers have a multitude of options when it comes to content, which means advertisers have myriad ways to reach them. So it stands to reason that connecting with consumers would be a veritable cakewalk. But as any marketer will attest, it’s not that simple. So which ads connected with viewers in 2014?