Consumer product companies spend a vast amount of money promoting their goods and services. The downside, however, is that only one-third of those efforts make money. Yet, companies continue to spend more on both their actual trade promotions and systems to run their promotions. What approach might yield better results?
While Chanukah songs are in limited supply, Christmas songs are numerous. And we’re not just talking about multiple songs, but rather multiple records of the very same song. So whose renditions take the fruitcake?
In Europe, confectionery sales account for the biggest portion of the overall snack category, at $46.5 billion. While organic and healthy snacks are big favorites among global consumers, just about everyone has a sweet tooth, and indulgent snacks are highly desired as well, particularly among younger demographics.
Despite widening choice, Indian consumers prefer to stick with what they know and trust when it comes to investments. Among the less-chosen options, however, mutual funds represent a particularly lucrative opportunity for financial institutions.
In digital advertising, marketers have traditionally relied on direct response advertising. But this is changing—brand marketing growth is outpacing direct response ad growth in the digital sphere.
Similar to last’s years entertainment titles, 2014's top DVDs/Blu-Rays and books were full of franchises. Audiences, especially teens, are fans of series—in either format. And across entertainment, kids' and young adults' series reigned supreme this year.
From videos to banking to online shopping, digital was top of a lot of marketers' and consumers' minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Young adult fiction adaptations are a growing slice of the box office pie, increasing 6% between 2013 and 2014. And in a survey of consumers who had seen three or more recent movies from this genre, 43% choose it as one of their favorites to go see in a movie theater. So what about young adult adaptations is driving moviegoers to the cinema?
To better understand reach, Nielsen recently analyzed the concept of “reach efficiency” to see if advertisers are spending their dollars effectively. Despite having similar parameters and goals, the analysis found that campaigns can perform differently based on the sites they’re served on.
In addition to commercial radio options, just about every radio market includes the eclectic programming of public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small.