For anyone who isn’t feeling the holiday spirit yet, getting into the swing of things could be as simple as turning on the TV, according to a new Nielsen survey. In fact, the survey noted that more than 41% of respondents said they get into that holiday spirit by seeing holiday-themed movies, and nearly 62% say they plan to watch annual holiday programming on the tube this year.
Just a few years ago, iPads and iPods topped kids’ holiday wish lists. This year, however, kids—and adults—are thinking bigger. Excitement for this year’s most coveted video games is driving desire for the next generation gaming systems. According to a Nielsen Games study, both kids and teens express very strong interest in owning at least one video game platform in the next six months (86% and 70%, respectively). And 42% of adults are interested in joining this gaming trend!
Most U.S. consumers are digitally aware, but the degree of digital adoption varies, especially when money is concerned. And consumers with the most wealth represent the greenest areas of opportunity for retail banks. But given the diversity across the consumer groups with the deepest pockets, banking marketers need to avoid one-size-fits-all approaches when it comes to digital engagement.
While quality and packaging play a role in the rise of store-brand products private-label growth is partially driven by what’s available on store shelves. In fact, about 60% of global consumers say they would buy more private label if more products were available. But there’s more to private label success than a big selection.
While many of us have yet to think about setting the table for Thanksgiving, most of us can metaphorically smell the roasting turkey and the trimmings that come with it—and so can U.S. retailers.
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Sales, sales and more sales. Tis the season for sales and promotions in every aisle of just about every store. But how effective are deep discounts when it comes to the returns? As it turns out, retail promotions work better around Black Friday than at any other time of the year.
Taylor Swift's "1989" has topped the U.S. album charts for a third week running—with over 1.9 million albums sold to date. But sales continue to be only part of the story. On-demand streaming services continue to dominate the news in the wake of Swift’s music being removed from Spotify. Not only are other artists, managers and more weighing in, but YouTube also joined the fray, launching its own long-anticipated premium on-demand service.
Given the wide range of styles and cultures that influence Latin music, the genre offers something for just about everyone. From Marc Anthony’s rhythmic salsas to Daddy Yankee's infectious reggaeton, Latin music is as diverse as its artists, able to bring down the house with everything from twisting tangos to fiery jazz to bombastic thrash metal.
Knowledge is power. While no two people are exactly alike, knowing certain characteristics—age, location, background, gender, income—can help organizations group consumers. For nonprofits, this type of understanding can help them tap into new opportunities by identifying potential donor groups that support their cause.