Much has been written about the size and breadth of the world’s youngest consumers, the Millennials, but little has been written about the impact this massive demographic will have on the real estate market. With a size that rivals the Baby Boomers, Millennials make up 24% of the U.S. population and will most certainly play a role in country’s housing market—but when?
Hispanics in the U.S. have a current spending power of about $1.4 trillion, but getting to know this diverse group can be challenging without the right insight. That’s because the aggregate Hispanic population comprises several sub-groups, each of which has its own culture, consumer behavior and engagement opportunity.
The market has plenty of research outlining how strong consumer awareness and sentiment is toward corporate social responsibility. The golden question for brands, however, is whether doing good actually helps their bottom lines. The answer, per recent Nielsen research, is that it does.
Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are—and they have more paths to purchase to choose from. As a result, retailers are challenged to stay on top of trends—and understand what they mean for their businesses.
Millennials are playing an increasingly critical role in an economy continuing its long slow mend. They are no longer Generation Next, but rather Generation Now. Which makes now the time that a number of myths need to be dispelled, or at least qualified, lest they upend company strategies and government policies unnecessarily.
By and large, consumers have always been hands-on when it comes to shopping for consumables. We squeeze the Charmin, smell the flowers and check for cracked eggs before heading to checkout. That’s why it comes as no surprise that the highest-growth product categories for online purchase intentions include e-books, event tickets, computer software, sporting goods and music.
For food manufacturers and retailers, bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials. But the upside multiplies exponentially when looking at the intersection of these two groups: Hispanic Millennials.
Network radio offers a wide variety of content to American listeners across the country. Because of that national appeal, similar to national television programming, the content from the 46 RADAR networks reaches the top designated market areas as well as a wealth of local towns, communities and neighborhoods.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada. The shift in strategy underscores the changing needs of consumers and their ever-evolving media consumption habits.
What does the digital payment landscape look like today, what needs to happen to move the needle forward and who benefits as the shift happens? John Rountree, a principal at the Cambridge Group, offers some key insights.