Consumer & Media View Archives

Insights

Insights | 07-02-2025

Radio Listening in Norway 2024: Radio and audio maintain a strong position

Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
News Center | 30-01-2025

Nielsen reveals New Zealand’s top automotive ad spenders and shifting passenger vehicle trends

New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of…
News Center | 27-11-2024

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia

Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report….
News Center | 26-11-2024

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this…
News Center | 01-11-2024

Stories that matter: How to engage AANHPI audiences through different news narratives

For a long time, the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) population has been…
Insights | 31-10-2024

What does it take for a TV advertising campaign to be on target today?

Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
News Center | 15-10-2024

Electric vehicle market set for growth as 15% of Aussie car buyers looking to purchase an EV in next 12 months, according to Nielsen

Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV…
News Center | 01-10-2024

Nielsen data reveals finance industry’s top ad spenders as ad investment for the sector jumps more than 9%, year-on-year

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9%…
News Center | 30-09-2024

Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up…

Insights

Radio Listening in Norway 2024: Radio and audio maintain a strong position

Nielsen reveals New Zealand’s top automotive ad spenders and shifting passenger vehicle trends

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Stories that matter: How to engage AANHPI audiences through different news narratives

What does it take for a TV advertising campaign to be on target today?

Electric vehicle market set for growth as 15% of Aussie car buyers looking to purchase an EV in next 12 months, according to Nielsen

Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

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