Consumer & Media View Archives

Insights | 23-09-2025

Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.

Insights | 10-07-2025

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…

News Center | 19-05-2025

Nielsen data shows Australian food sector ad spend rose 6% to $414M in 2024–2025, driven by strong growth in…

News Center | 19-05-2025

Nielsen data shows New Zealand travel ad spend rose 12% year-on-year to $252.65M, driven by airlines and rising…

Insights | 23-04-2025

From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…

News Center | 21-04-2025

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel…

News Center | 20-03-2025

Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and…

Insights | 07-02-2025

Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…

News Center | 30-01-2025

New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of…

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