Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum. The index, which has been on a slow and steady rise for about two years, is still above a pre-recession level of 94 from third-quarter 2007.
We’ve just completed a year of transformation in the retail industry, and looking at 2015, it looks like change will remain constant. But change brings opportunity, even within the familiar. Where to begin? Look to the shelf.
It’s the next big thing, studying consumer brainwaves to predict behavior. See how companies can use consumer neuroscience to up their game!
2014 was certainly a challenging year for the economy as well as for businesses in India. But as we enter 2015, the prevailing economic sentiment is that of optimism. So what will determine the direction of the economic winds of change in 2015? Our year-end special ‘Re-making India: Where Will Growth Come from in 2015?’ looks at some of the important developments that took place in 2014 and attempts some crystal ball gazing into what the defining trends of 2015 are going to be like.
Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home purchases or rent in the next five years.
2014 was a trendsetter for many industries. We looked at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian consumer and economy in the coming year(s).
Get a glimpse into how India is well positioned to emerge as an economic super power in the next few years, how consumption will grow in India in the coming few quarters, and how marketers can tap into India’s immense potential by drawing upon consumer learnings from the past.
It’s one of the most competitive segments in the FMCG space and perhaps a product that accrues maximum airtime when it comes to television adverts – toothpastes. India’s oral hygiene market is expected to grow at a much faster rate than that of global, and considering that toothpastes account for 70% of the category, the opportunity is immense. Identify what are the key communication elements and concepts that successful propositions employ to succeed in the market.
If you want to understand the fundamental economic changes happening in Southeast Asia, a good place to start is Myanmar’s biggest city, Yangon, on the shores of the Yangon River.