The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
Globally, the middle class is growing rapidly. So can you apply the same strategies to engage the global middle class? Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on the expanding global middle class at The Next Billion: A Forum about the Connected World presented by Quartz.
Despite warning signs that India’s economy might be tightening, the country’s resilient economy and new innovations during the past decade have left Indian consumers more connected than ever. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on global consumers and online commerce.
There’s only so much ice skating, tree trimming and fun in the snow when kids are off from school before families hit the movies, and a recent report from Nielsen examines how families with children aged 6 to 11 experience the thrills of the silver screen.
As mobile device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected wherever their days take them.
Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment.
How do you keep your customers satisfied and coming back to your store for more? New findings from a recent survey showed that retailer loyalty program participants valued discounted or free products. But if membership isn’t free and easy--or the benefits aren’t clear--there's a good chance consumers won't join.
Prevalence and patronage seem to go hand in hand. Eighty-four percent of respondents globally said they were more likely to choose retailers that offered a loyalty program.
Indian consumers currently command approximately $20 billion in sales. New findings from a Nielsen study, revealed at the Nielsen India Consumer 360 event, highlighted three strategies for companies to reach these empowered consumers.
India's dynamic and rapidly changing media and retail outlets challenge marketers to reach and resonate with consumers for the all-important reaction—a sale.