Loans are increasingly turning out to be the bridges that link consumers with the products of their choice. Given the easy availability of finance, nothing seems out of reach for urban consumers today. But like in any other product, several influences are at play before the consumer chooses a loan.
Nine million traditional retail outlets, 600,000 villages and 5,000 towns – that’s India for you! Now add a fragmented media landscape where more than 800 television channels churn out 3000+ messages every 24 hours. See how you can influence the consumer purchase decisions using the ‘Three R’ framework – Reach, Resonance, Reaction, to break through the clutter.
The aviation sector in the country has taken wings in recent years, its flight fuelled by low-cost airlines, better infrastructure, and passenger facilities. Given the flourishing growth that this sector is witnessing, the potential for airlines, hoteliers, online travel portals and other tourism and travel-related companies is enormous.
Finding your most profitable consumers and converting them to buyers of your brand is what shaping a successful path to performance is all about. Here finally is the primer on how you can do this for your brand, with smart and innovative promotions, a proactive online presence and focus on quality interactions with the shopper.
With elections around the corner and continued pressures on spending, 2014 is poised to be a defining year for both the consumer as well as for the industry. Though overall sentiment remains weak, the fundamentals of our economy remain resilient and the opportunity for growth robust. Looking back at the insights and information gleaned over the course of the year gone by, here’s what the road ahead looks like, the emerging areas of growth, and what you can do to improve chances of your brand’s success.
Today, more and more Indian women are buying cars or influencing car purchases. Thanks to higher awareness, independent jobs, and rising income levels, women are calling the shots in most key parameters like brand, price, mileage and model when choosing a car. Know more about the declining gender gap in car ownership and gain insights on how best to market to this new crop of shoppers.
Year after year, thousands of products across brands and organizations hit the retail shelves. Some succeed, whereas most fail. But every once in a while, comes along a product that changes the rules of the game and witnesses unprecedented success. This miniscule percentage falls within the realm of what we call ‘breakthrough innovation’. Scaling this summit is not easy but there are some fundamentals that can help you achieve this. The 'Breakthrough Innovation Report' is a deep dive into the competitive world of innovation in the fast-moving consumer goods space.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
They say the consumer is king, with the power to make or break a brand. And if this is true, then shoppers are the emperors of the marketing world! However, shoppers are fickle and change their mind multiple times before making a purchase. Did you know this generates an opportunity worth US$20 billion? Tap into this opportunity by making your brand the chosen brand.
Globally, the middle class is growing rapidly. So can you apply the same strategies to engage the global middle class? Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on the expanding global middle class at The Next Billion: A Forum about the Connected World presented by Quartz.