Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
No one knows whether “singularity” will arrive when computer intelligence overtakes that of humans. Will it happen in advertising, at least?
A Nielsen view of the Union Budget 2014, which looks at how the budget impacts key sectors and consumers in India.
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Marketers across India spend over $5 billion each year, but it’s estimated that up to 30 percent misses its mark – that’s $1.5 billion in wasted marketing spend each year! Here’s a seven-step framework that would help determine a marketer’s choice of media, timing of exposure, and the size of investment, thereby optimising media spends.
Nielsen CXO Perspectives with Harsh Mariwala, Founder and Chairman, Marico where he discusses how one can break the clutter to stand out with the right marketing, innovation, and the India opportunity.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
The $36 billion FMCG industry in India is weathering a bit of a storm thanks to the economic slowdown and overall weak consumer sentiment. As a result, growth in this sector has dipped from the highs it once enjoyed. But despite this a few FMCG companies have managed to turn the tables, registering an above average growth compared to peers.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
A significant increase in lifestyle diseases and cost concerns surrounding health care is attracting a large number of consumers to consider health insurance policies. Moreover, the slowing economic growth of the country has prompted many to look for policies that cushion them against financial hardships.