The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
Who doesn’t love a good snack? As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Urban consumers in India matter. They may account for only one-third of India’s population but account for two-thirds of its $37 billion FMCG market. Here are 10 things you should know about today’s evolving FMCG consumer to win in the urban Indian marketplace.
With agriculture accounting for 15% of India’s $2 trillion economy, it goes without saying that rainfall is an important aspect. Good rains optimize agricultural output, help control food inflation leaving consumers with a higher discretionary income. See how the monsoon season can influence FMCG sales in rural India.
U.S. grocers need to gear up for the opportunity online.
The age of the Rural Super Consumer is upon us– a new breed of rural consumer who is engaged, both emotionally and economically with brands across categories. With more than 800 million consumers who will be influenced by the Rural Super Consumers, brands will ignore this new breed at their own peril.
Today, in India, more than 300,000 babies die each year within 24 hours of being born - the highest anywhere in the world. While India has managed to bring down infant mortality rate to 42 per 1000 live births as of 2012, the country is far from reaching its goal of reducing it to 27 by 2015. Know what efforts have gone into reducing infant mortality rate in India and the challenges faced in the process.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-related products. Nevertheless, the global audience is willing and eager to shop the web.
From traditional kiranas to large formats like super and hyper markets to chemists and the ubiquitous paan plus stores, avenues to shop for fast moving consumer goods have grown exponentially in the past decade or so. Take a closer look at how existing channels have evolved over the years plus some of the upcoming avenues and what the implications are for marketers.
With nearly 47,000 pregnant women or new mothers dying each year in India, the high rate of maternal mortality continues to be a cause of concern. Take a look at some of the schemes and practices in play, to help India achieve the United Nations’ Millennium Development Goal, of bringing maternal mortality rate down.