The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
They say the consumer is king, with the power to make or break a brand. And if this is true, then shoppers are the emperors of the marketing world! However, shoppers are fickle and change their mind multiple times before making a purchase. Did you know this generates an opportunity worth US$20 billion? Tap into this opportunity by making your brand the chosen brand.
Globally, the middle class is growing rapidly. So can you apply the same strategies to engage the global middle class? Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on the expanding global middle class at The Next Billion: A Forum about the Connected World presented by Quartz.
Global consumer confidence held steady with an index of 94 at the end of 2013, rounding out three consecutive quarters at that confidence level. Discretionary spending declined in all regions, many regions still feel mired in recession, and Asia-Pacific posted the only regional consumer confidence increase in Q4.
When it comes to navigating the post-graduate choices at campus recruitment drives, the brightest minds of India get to pick their own destiny. And with this dilemma of choice, it’s important for corporate brands to understand what motivates students to choose one company over another.
Rarely do we come across a market that’s growing 89 percent year-on-year. But smartphone growth in urban India has taken off and it looks like the sky is the limit.
Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year. This quarter's growth likely reflects Asia Pacific's expanding powerhouse ad market. As this market continues to gain momentum, Nielsen will be watching to see if the global advertising market will continue to pick up speed through the close of 2013.
Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?
Despite warning signs that India’s economy might be tightening, the country’s resilient economy and new innovations during the past decade have left Indian consumers more connected than ever. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on global consumers and online commerce.
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.