A population of 1.25 billion that is growing by the minute has ensured that the Indian consumption story and therefore the Fast Moving Consumer Goods industry will keep expanding. However, uncertainties over the last three years have caused marketers to pause and evaluate their sales strategies. In such a scenario, it’ll be extremely useful to gain an understanding of how sales trends are likely to pan out in the near future.
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Increasing personal wealth is gradually changing the way Indians handle their money. They are steadily increasing their appetite for saving and investing. Mutual funds have never been on the Indian investor's radar but that too is changing thanks to efforts to step up financial literacy. However, there is a long way to go since only 9% of urban Indians today invest in mutual funds. Find out what is keeping the Indian investor away from mutual funds and identify what are the opportunity areas.
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found that can play a big role.
Convenience, fuelled by disposable incomes, fast-paced lifestyles and a cultural tradition of snacking between meals has seen explosive growth in the snack foods sector. From a modest INR 8000 crore in 2004, the market today stands at more than five times that number at INR 41,000 crore! See what consumers look for when choosing snack foods and what are the factors that contribute to a successful product launch in this space.
The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver with their marketing spending?
The Reserve Bank of India’s recent move to allow retailers and telecom companies to set up Payment Banks is definitely a step in the right direction. Considering nearly 65% of India’s population is unbanked, the opportunity is significant.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”