News & Insights

May 15, 2012
February 10, 2012
Consumers find advertising on tablets more acceptable, more memorable and more enticing than advertising on smartphones, according to the latest UK Connected Devices report from information and measurement firm Nielsen. Brands need to carefully consider the impact of evolving digital behaviour to improve the effectiveness of both online and cross-media campaigns.
January 9, 2012
December 28, 2011
Everyday people triumph over celebrities, as Aldi beats meerkats and Darth Vader to become the most-liked TV ad of the year
October 29, 2011
September 29, 2011
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June 28, 2011
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June 16, 2009
U.K. Featured Insights From Nielsen Wire