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Top 10 Global Web Parent Companies, Home & Work
February 2012
| Rank | Parent | Unique Audience (000) | Active Reach % | Time Per Person (HH:MM:SS) |
|---|---|---|---|---|
| 1 | 403,563,447 | 90.9 | 3:38:30 | |
| 2 | Microsoft | 338,791,583 | 76.3 | 2:05:43 |
| 3 | 314,906,855 | 70.9 | 6:29:42 | |
| 4 | Yahoo! | 237,993,898 | 53.6 | 2:35:17 |
| 5 | Wikimedia Foundation | 168,555,354 | 38.0 | 0:14:10 |
| 6 | Amazon | 143,803,479 | 32.4 | 0:28:08 |
| 7 | eBay | 143,241,616 | 32.3 | 2:33:53 |
| 8 | InterActiveCorp | 130,221,324 | 29.3 | 0:10:06 |
| 9 | Apple Computer | 128,994,745 | 29.0 | 1:55:39 |
| 10 | youtube-nocookie.com | 110,560,539 | 24.9 | 0:12:49 |
Source: Nielsen
Top 10 U.K. Web Parent Companies, Home & Work
February 2012
| Rank | Parent | Unique Audience (000) | Active Reach % | Time Per Person (HH:MM:SS) |
|---|---|---|---|---|
| 1 | 34,309 | 86.1 | 2:31:57 | |
| 2 | Microsoft | 28,931 | 72.6 | 1:38:56 |
| 3 | 25,757 | 64.7 | 6:32:52 | |
| 4 | Amazon | 20,768 | 52.1 | 0:30:37 |
| 5 | BBC | 20,453 | 51.3 | 0:56:26 |
| 6 | Yahoo! | 19,513 | 49.0 | 1:21:09 |
| 7 | eBay | 18,571 | 46.6 | 1:52:36 |
| 8 | Wikimedia Foundation | 15,404 | 38.7 | 0:16:13 |
| 9 | COI - The Central Office of Information | 13,034 | 32.7 | 0:21:01 |
| 10 | Apple Computer | 12,906 | 32.4 | 1:02:22 |
Source: Nielsen
Top 10 U.K. Video Streaming Parent Companies, Home & Work
February 2012
| Rank | Parent | Unique Viewers (000) | Total Streams (000) |
|---|---|---|---|
| 1 | 20,536 | 3,716,232 | |
| 2 | BBC | 9,564 | 160,238 |
| 3 | VEVO | 4,403 | 45,112 |
| 4 | 3,637 | 16,429 | |
| 5 | ITV Network Centre | 2,771 | 38,094 |
| 6 | Yahoo! | 2,705 | 24,671 |
| 7 | InterActiveCorp | 2,412 | 6,937 |
| 8 | Perform Group | 1,996 | 18,405 |
| 9 | Channel Four Television Corporation | 1,639 | 88,432 |
| 10 | AOL, Inc. | 1,588 | 9,075 |
Source: Nielsen
