Sales of pumpkin-flavored products continue trending upward, generating more than $414 million for the recent year.

Product categories that include pumpkin as an ingredient are also on the rise, with sales of $1.14 billion for the year-ended Sept. 2, 2017, up 3.5% year-over-year.        

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Attitudes toward esports

Power Up

More than 600 esports sponsorship agreements have been made since the start of 2016, and most fans have positive attitudes toward brand involvement.

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TV Ad Spend

Small Screens, Big Dollars

Over the past four U.S. TV seasons, primetime ad spend has remained relatively flat, while overall TV advertising dollars have increased.

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Powerful Playlists

The Modern Mixtape

Nearly three-quarters of those who stream music in the U.S. create online playlists, and 32% share their lists with others, up from 24% in 2016.

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Organic spend distribution and shift

For many, organic has become a state of mind. In fact, 29% of Americans say organic claims influence their purchasing of food and beverage categories.

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Perspectives

from Nielsen's leading voices

Carl Marci, Chief Neuroscientist

Do You Want a Successful Ad? Get Creative

Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.

Ratings Academy

Nielsen Ratings Academy

Ratings Academy explains the types of media consumers access, how we measure viewership, and how we derive ratings.

Reports

  • Perspectives on Retail Technology Vol 2 Issue 2 
    The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
  • The Esports Playbook: Maximizing Investment By Understanding the Fans 
    This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
  • Music 360 - 2017 Highlights 
    Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.
  • African-American Women: Our Science, Her Magic 
    This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
 

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