Webinar: Balancing Act - Aligning E-Commerce with Today's CPG Shopper

The web is the fastest-growing CPG sales channel, and with over 10 percent of some categories' sales occurring online, e-commerce is a hot topic for many CPG manufacturers and retailers. But understanding how and why this channel differs from traditional outlets - often dramatically - is essential for developing a successful, winning e-commerce business strategy. With online activity permeating our lives, the influence of online shopping goes well beyond the e-commerce space, raising new opportunities and challenges for success in "traditional" channels as well.

This webinar examines the evolution of shopping and assesses the status of retail e-commerce.

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	Balancing Act: Aligning E-Commerce with Today’s CPG Shopper