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Recent Press Releases
May 1, 2012 In the latest round of the survey, conducted between February 10 and February 27, 2012, overall confidence rose in 68 percent of global markets measured, compared to Q4 2011 where confidence increased in 21 percent of global markets.
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April 18, 2012 Nielsen and AdSafe Media agreed to integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.
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April 16, 2012 AOL, Inc. announced it will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. This is the first time that online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web.
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April 10, 2012 Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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March 27, 2012 Sixty three percent of global, socially-conscious consumers are under age 40, consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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March 21, 2012 Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers buy and watch, today announced that the secondary public offering of its common stock has been priced at $30.25 per share.
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March 19, 2012 The new measurement service will integrate media planning and measurement across television and the Internet. The goal is to overcome challenges posed by separate media planning, buying, and analysis processes for TV and the Internet, and to answer a growing demand by advertisers for cross-platform measurement tools that help them streamline their marketing strategies.
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March 19, 2012 Nielsen announced the launch of a public offering of 25 million shares of common stock.
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March 14, 2012 Charts Reflect the Rapid Increase in Audio Streaming Activity that Reached an All-Time Weekly High of 494 Million Since Start of the Year as Tracked by Nielsen.
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February 27, 2012 Unilever, one of the world’s leading consumer goods companies, and Nielsen announced an agreement for the use of Nielsen Online Campaign Ratings reach, frequency and gross rating point (GRP) measurement for all Unilever brand Internet ad campaigns in the U.S.
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