Who doesn’t love a good snack? As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She also offers an unparalleled opportunity for brands.
Two-thirds of new products never even achieve a mere 10,000 unit sales, and three-in-four fail to retain a retailer listing beyond their first year. But marketers can predictably and consistently overturn historical high failure rates to achieve 85% success, by changing their approach to innovation and building a passionate culture around innovation.
Technology has enabled increased choice and consumers have become accustomed to controlling the wide array of content at their fingertips. And this growth in digital—both on computers and mobile devices—is fueling our growing video content appetites.
Radio's national audience of 244 million listeners reaches listeners of all ages in markets large and small. But while radio has more variety than ever, understanding how consumers interact with specific types of programming is essential to success in today's radio landscape. In this report, we explore who is listening to the the 46 national radio networks.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-related products. Nevertheless, the global audience is willing and eager to shop the web.
Compared with traditional, tangible goods, insurance is somewhat of an anomaly when it comes to the consumer’s purchasing experience. Unlike a car or box of cereal, insurance isn’t something that a consumer can experience through touch or sight. So what do consumers think about insurance, and how can providers meet their evolving needs?
Health is trending in the U.S. But while superfoods like kale to new exercise fads like yoga and CrossFit are going mainstream, have people really changed their habits? It turns out consumers are aspiring to be healthier but their busy lifestyles are getting in the way. This presents a huge opportunity for retailers, who can help consumers reach their health and wellness goals.
There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
The Asian-American community is one of the most diverse communities in the U.S. encompassing numerous languages, lands of origin, and some of the country’s most recent immigrants. And music has proved important to Asian-Americans, creating a bond with each other, their culture, and the broader U.S. community.