The LGBT community is a significant contributor to the U.S. economy, and savvy retailers should plan their shelf space accordingly. And by knowing what this group is looking for, brands will be better equipped to develop and promote products that meet its needs and desires.
Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.
The Nielsen Energy Behavior Track collects consumer data annually from a nationally representative sample to gain insight into how we use energy resources.
A visual assessment of Breakthrough Winners reveals no telltale markers of their high achievement. In many ways, lining up the 2015 U.S. Breakthrough Innovation winners creates somewhat of a cross-section of the average store. So what propels them ahead of the pack and makes them so notable?
As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.
Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
Nielsen worked together with the world's largest humanitarian agency fighting hunger worldwide to use scalable mobile surveys in today's changing technological landscape.
In addition to highlighting awareness and purchase drivers, this Book Landscape report details the top-selling children’s books, the demographic profiles of today’s children’s book buyers and the platforms that buyers are gravitating toward as they make their purchases.
Proud of their roots in a continent that represents over 60% of the global population, hailing from more than 40 countries, and speaking dozens of languages, Asian-Americans are sharing their unique stories, influencing tastes and trends, displaying their style, and flexing their wallets.
Historically, the Trolli gummy candy brand wasn’t as well known as the brand's parent wanted. So Trolli developed its first major online ad campaign in years, tagged “Weirdly Awesome.” And to stay on track, Trolli used Nielsen Digital Brand Effect to hone campaign awareness and drive sales.