Spending on digital video ads is up, but advertisers are still looking to understand if their video advertising efforts are positively affecting brand opinions. Videology worked closely with Nielsen to to understand the brand building capabilities of its platform.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
While big cities grab most of the headlines, a big and qualified audience uses radio every day in medium and small markets. Each week, 65 million consumers listen to medium and small market radio.
Over the past few years, there has been a significant evolution in the way that TV and movie content is consumed. With consumers now having more control over how and what content they watch, their attitudes and behaviors toward TV and movies have shifted over time.
Using evolutionary concept optimization, brands are boosting new product revenues by 38% and earning $259 for every research dollar spent.
Kids consume multiple types of media and spend many of their waking hours in front of multiple types of screens, often simultaneously. Developing a deeper understanding of how children of different ages use various media consumption platforms is crucial to measuring and reaching this audience.
In 2014, more than 52 million religious book titles were sold in the U.S, representing an increase of over 10.5% from the prior year. Sales in the first half of 2015, however, have slowed, but certain sub-categories represent significant growth opportunity. So who is the Christian book buyer?
Black and Hispanic consumers spend more time with radio each week than any other group. And this group of consumers account for almost a third (29.3%) of the national average quarter hour (AQH) audience. They also possess enormous buying power.
The LGBT community is a significant contributor to the U.S. economy, and savvy retailers should plan their shelf space accordingly. And by knowing what this group is looking for, brands will be better equipped to develop and promote products that meet its needs and desires.
Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.