Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
Brand marketers need to understand if their campaigns are effectively reaching their desired audiences online, just as they do on traditional media. While this is true for all advertising, it’s especially critical for products and services focused on very specific segments of the population. The USMC faced this challenge head on recently with the help of Mindshare.
As device penetration grows, as content reaches people in ways it never could before, so does the appetite to engage with video. With only 24 hours in a day, how can we manage all this screen time? Simply put, we condense more information into a finite amount of time. Second screen experiences, the ultimate in multitasking, allow us to connect in ways that are immediate.
In 2014, we found 14 products from a starting field of 3,463 launches in 2012 met the criteria for distinctiveness, relevance, and endurance. By identifying these breakthrough innovations, we seek to recognize significant new product successes and share best practices.
Hispanic Millennials are part of two of the fastest growing and most sought after demographics. But to connect with this group, understanding the impact of language is key to optimize messaging for this section of the population that increasingly identifies as bilingual.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
The new mobile medium represents an appealing opportunity for brand marketers—enabling them to reach a pool of consumers that is growing by the day anytime and anywhere. Because of mobile’s relative youth, however, there is still confusion over how best to engage in mobile advertising. So what are today's best practices as marketers go mobile?
Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is—30 percent growth in hours watched per month from fourth-quarter 2012 to fourth-quarter 2013.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need.