Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-related products. Nevertheless, the global audience is willing and eager to shop the web.
Compared with traditional, tangible goods, insurance is somewhat of an anomaly when it comes to the consumer’s purchasing experience. Unlike a car or box of cereal, insurance isn’t something that a consumer can experience through touch or sight. So what do consumers think about insurance, and how can providers meet their evolving needs?
Health is trending in the U.S. But while superfoods like kale to new exercise fads like yoga and CrossFit are going mainstream, have people really changed their habits? It turns out consumers are aspiring to be healthier but their busy lifestyles are getting in the way. This presents a huge opportunity for retailers, who can help consumers reach their health and wellness goals.
There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
The Asian-American community is one of the most diverse communities in the U.S. encompassing numerous languages, lands of origin, and some of the country’s most recent immigrants. And music has proved important to Asian-Americans, creating a bond with each other, their culture, and the broader U.S. community.
While the African-American community is 44 million strong—that's 14 percent of the total U.S. population—the demographic is also younger than the overall population. And when it comes to music, this younger audience has an influence on music that is outsized to its share of the overall population.
African-American, Asian-American, and Hispanic consumers represent the vanguard of musical trends in the U.S. They drive the development of musical taste and they’re readily adopting new ways of consuming music.
Music is a key component of Hispanic life and Hispanics are among the most enthusiastic consumers of music across a variety of genres regardless of acculturation level. Having roots in Mexico and various countries across Central America, South America and the Caribbean, Hispanics are diverse, speak multiple languages, and straddle multiple cultures. One thing that binds Hispanics together is a passion for music.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
Brand marketers need to understand if their campaigns are effectively reaching their desired audiences online, just as they do on traditional media. While this is true for all advertising, it’s especially critical for products and services focused on very specific segments of the population. The USMC faced this challenge head on recently with the help of Mindshare.