The forces of fragmentation are strong today in television, as access to content and the availability of programming across platforms reshapes how and when consumers watch. The fundamental changes that are reshaping the viewing landscape are playing out differently across local markets for the simple reason that localism matters now more than ever.
Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.
Digital advertising continues to grow as marketers follow fragmenting audiences across screens. Within the digital medium, which has traditionally been dominated by direct response advertising, brand marketing growth is now outpacing direct response.
Recently, movies based on young adult books have emerged as the newest genre in which content creators are investing. To take advantage of this trend, it is important to have a clear view of what is driving moviegoers towards this genre and the implications for the coming years.
This issue of Audio Today takes a deeper look at public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small. Public radio is a unique and relevant part of the lives of 32 million Americans and exists in large part due to the financial support of the listeners this report examines.
While e-commerce is at different stages of maturity around the world, it’s beginning to gain momentum in Western Europe. Here, consumers are rapidly adapting their lives to keep pace with digital advances, which will likely lead to a wave of consolidation, polarization and even some saturation in the consumer packaged goods space. That said, however, trends are accelerating and consumers are in control.
Assortment affects every other decision down the line: price and promotion, new product success and even consumer store choice. This issue of What’s Next offers a fresh take on the power of assortment strategy, a major—and often overlooked—lever at the disposal of every retailer or manufacturer.
In the post-Affordable Care Act era, more and more consumers are entering the health care system. Many health insurers will likely find the influx attractive, but the uninsured pose a unique problem for insurers: there is little data about them. So how can insurers discern the opportunity from the risk?
Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content discovery. In fact, they’ve never had more control than they do today. And as a result, we see a resounding growth in content consumption on digital platforms.