A visual assessment of Breakthrough Winners reveals no telltale markers of their high achievement. In many ways, lining up the 2015 U.S. Breakthrough Innovation winners creates somewhat of a cross-section of the average store. So what propels them ahead of the pack and makes them so notable?
As we continues to move toward total audience measurement it is vital to find a way to compare platforms by using common metrics that allow the industry to equate and analyze users and usage of these different platforms in a fair, standard and appropriate way.
Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
Nielsen worked together with the world's largest humanitarian agency fighting hunger worldwide to use scalable mobile surveys in today's changing technological landscape.
In addition to highlighting awareness and purchase drivers, this Book Landscape report details the top-selling children’s books, the demographic profiles of today’s children’s book buyers and the platforms that buyers are gravitating toward as they make their purchases.
Proud of their roots in a continent that represents over 60% of the global population, hailing from more than 40 countries, and speaking dozens of languages, Asian-Americans are sharing their unique stories, influencing tastes and trends, displaying their style, and flexing their wallets.
Historically, the Trolli gummy candy brand wasn’t as well known as the brand's parent wanted. So Trolli developed its first major online ad campaign in years, tagged “Weirdly Awesome.” And to stay on track, Trolli used Nielsen Digital Brand Effect to hone campaign awareness and drive sales.
Who are today’s luxury retail shoppers and what are they looking for? Nielsen has identified five distinct segments of consumers who associate different meaning and value around the term “luxury,” and their purchasing behavior within the luxury market differs as well.
Global consumer confidence started 2015 with an index score of 97—an increase of one point from fourth-quarter 2014 and from a year-ago. Compared to the end of last year, when all regional confidence scores declined, the first quarter was more upbeat, as confidence increased slightly or remained stable in every region except Latin America.
When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came into play.