Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
To gain a better understanding of video consumption patterns, Google partnered with Nielsen to uncover deeper insights into year-over-year changes in the time viewers spend on TV, YouTube, and other digital properties as measured across devices, including televisions, desktops, smartphones and tablets.
No two people consumer media exactly the same. We’ve consistently reported the continued strength of TV and radio and the growth of digital media. With the second-quarter Total Audience Report, we showcase the greater share of radio and PC usage during the day giving way to TV and TV-connected devices at night, and the consistent delivery of mobile media at all hours.
This report focuses on a segment of African-Americans who are often overlooked, those with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
While total listening figures are roughly the same as last year, how we access and engage with music is changing.
Smartphones are getting bigger, creating a new devise type that blurs the lines between phone and tablet. So what's driving the trends behind phablet performance?
Native advertising provides an opportunity for advertisers to reach consumers within the digital ecosystem by seamlessly integrating into a site experience. However, with this integrated experience, advertisers need to understand if the campaign is driving the desired result and resonating with consumers.
Spending on digital video ads is up, but advertisers are still looking to understand if their video advertising efforts are positively affecting brand opinions. Videology worked closely with Nielsen to to understand the brand building capabilities of its platform.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.